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Delectable is a popular mobile app and online platform designed for wine enthusiasts to discover, review, share, and purchase wines. Users can scan wine labels to instantly access ratings, reviews, tasting notes, and producer information. The platform fosters a community where users can follow sommeliers, winemakers, and friends to see what they are drinking and enjoying. Delectable aims to make the world of wine more accessible and enjoyable for everyone, from novice drinkers to seasoned connoisseurs, by providing rich data and a social discovery experience. Delectable was acquired by Vinfolio in January 2023, integrating its features and community into Vinfolio's fine wine ecosystem.
Historically, the San Francisco hub was central for product development, engineering, marketing, and community management for the Delectable platform. These functions are now integrated within Vinfolio's broader operational structure.
As a tech-focused entity, its environment likely emphasized collaborative workspaces and modern tech infrastructure, typical of San Francisco startups. Specific architectural details of its original independent office are not widely publicized.
The original work culture at Delectable likely mirrored that of many innovative tech startups: fast-paced, collaborative, and passionate, with a strong focus on user experience and the world of wine. This ethos is expected to be carried forward within Vinfolio's specialized teams.
The original San Francisco location was significant for its access to Silicon Valley's talent pool, venture capital, and a vibrant food and wine culture. Its integration with Vinfolio leverages Vinfolio's established infrastructure and deep expertise in the fine wine market.
Delectable's primary global presence is maintained through its digital platform and mobile application, which are accessible to wine enthusiasts across the world. While its core operational team is based in the US and managed under Vinfolio, the Delectable app supports a global user community for discovering, rating, and sharing wines from all international wine-producing regions. Key functions supported globally include wine label scanning and identification, access to a vast database of wine reviews and ratings, community interaction features, and detailed wine information. Wine purchasing capabilities are now integrated with Vinfolio's services, with availability potentially varying by region due to regulations and logistics.
[Specific street address for Delectable's original independent HQ not publicly detailed; now operates under Vinfolio's infrastructure]
San Francisco (Historical)
CA
USA
Address: [Integrated with Vinfolio Operations]
Leverages Vinfolio's presence in key wine regions and markets for operational efficiency, market insights, and industry partnerships.
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As of April 2025, Delectable' leadership includes:
Delectable has been backed by several prominent investors over the years, including:
The most significant leadership event concerning Delectable in the recent past was its acquisition by Vinfolio in January 2023. This resulted in the transition of executive oversight and strategic direction for the Delectable platform to Vinfolio's existing management team. Consequently, there have been no prominently publicized new hires or exits for dedicated 'Delectable' executive roles in the past 12 months, as the brand and its team are now integrated within Vinfolio.
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Historically, as an independent tech startup, Delectable likely utilized common email formats such as [first]@delectable.com or [first].[last]@delectable.com. Since its acquisition by Vinfolio, team members directly involved with the Delectable platform would typically use Vinfolio's corporate email addresses (e.g., [first].[last]@vinfolio.com or [first_initial][last]@vinfolio.com). Emails to historical @delectable.com addresses may have very low deliverability or response rates as active user support and company communications would now channel through Vinfolio systems.
[first]@delectable.com (historical); [first].[last]@delectable.com (historical). Current team likely uses @vinfolio.com formats.
Format
alex@delectable.com (example of a historical format)
Example
30%
Success rate
WineBusiness.com • January 24, 2023
Vinfolio, a prominent US fine wine company, officially announced its acquisition of Delectable, a widely-used wine scanning and discovery application. This strategic move aims to integrate Delectable's robust technology and engaged user community with Vinfolio's established marketplace and comprehensive fine wine services....more
Vinfolio Blog (via Wayback Machine or press release archives) • February 1, 2023
Following the acquisition, Vinfolio outlined plans to enhance the Delectable app, promising users continued access to its core features while planning future integrations to leverage Vinfolio’s extensive wine inventory and cellar management services. The goal is to create a more seamless experience from discovery to acquisition and enjoyment of wine....more
TechCrunch • May 6, 2015
Banquet, the company then behind the Delectable wine app, successfully raised an additional $3 million in a funding round. This investment was earmarked for further developing the Delectable platform, focusing on enhancing its wine discovery capabilities and streamlining the in-app wine purchasing process for its users....more
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