What Does Deka Lash Do?

Total employees264
HeadquartersCanonsburg
Founded2016

Deka Lash is a rapidly growing international franchise specializing in eyelash extensions and eyebrow services. Founded in 2011 by Jennifer and Michael Blair, the company provides semi-permanent eyelash extensions (Classic, TrueXpress™, Hybrid, Volume), lash lifts, lash tints, and brow lamination services through its modern studio locations across the United States and Canada. Deka Lash primarily operates on a membership-based model, offering clients high-quality, customized beauty treatments delivered by professionally trained lash artists. The brand emphasizes innovation in its service offerings, comprehensive franchisee support, and creating a premium, welcoming customer experience in the competitive beauty industry.

Where Is Deka Lash's Headquarters?

HQ Function

The headquarters is the operational core for Deka Lash, managing franchise development, comprehensive franchisee support, brand strategy, national and regional marketing campaigns, new product/service research and development, training program creation, and overall corporate administration for its extensive network of studios.

Notable Features:

Located within the Southpointe business park, a well-known commercial hub, the headquarters likely utilizes modern office facilities conducive to collaboration and supporting a dynamic, expanding franchise system.

Work Culture:

The work culture at Deka Lash's headquarters is anticipated to be energetic, collaborative, and results-driven, focusing on innovation within the beauty services sector, fostering strong franchisee relationships, and upholding the high standards of the Deka Lash brand. There's likely a strong emphasis on customer experience and the entrepreneurial spirit inherent in a franchise model.

HQ Significance:

This central office is pivotal for maintaining brand consistency across all studios, spearheading expansion efforts in existing and new markets, and providing the essential operational, marketing, and training backbone that empowers Deka Lash franchisees.

Values Reflected in HQ: The headquarters likely reflects Deka Lash's core values such as professionalism, a commitment to innovation in beauty, a growth-oriented mindset, robust support for its franchise partners, and leadership in the specialized beauty service market.

Location:

Deka Lash has established a significant brand presence across the United States and has successfully expanded its franchise operations into Canada. Its global functions are centered on managing and supporting this international franchise network. This includes ensuring adherence to brand standards, coordinating international marketing efforts, providing ongoing training and operational support, and managing the supply chain for its studio locations in both countries.

Street Address:

1000 Park Place, Suite 100

City:

Canonsburg

State/Province:

Pennsylvania

Country:

USA

Where Else Does Deka Lash Operate Around the World?

Various Cities, USA & Canada

Address: N/A (Franchise Studio Locations)

To provide Deka Lash's signature eyelash and brow services to local communities, thereby expanding the brand's market reach and accessibility across North America under a unified brand standard.

Buying Intent Signals for Deka Lash

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Deka Lash? Meet the Executive Team

As of April 2025, Deka Lash' leadership includes:

Shant Assarian - Chief Executive Officer of Look A P P Corp. (Parent Company of Deka Lash)
Jerel Tomasello - President and Chief Operating Officer of Deka Lash
Jennifer Blair - Founder & Chief Brand Officer
Michael Blair - Founder

Who's Investing in Deka Lash?

Deka Lash has been backed by several prominent investors over the years, including:

TSG Consumer Partners (via affiliation with parent company)
Look A P P Corp. (Parent Company)

What Leadership Changes Has Deka Lash Seen Recently?

Hire1
Exits0

In the past year, Deka Lash's leadership structure saw significant developments, including the appointment of a new CEO for its parent company, Look A P P Corp., and a strategic transition for Deka Lash's own leadership, with the former CEO moving into the President and COO role. These changes aim to bolster strategic oversight and operational excellence for continued brand growth.

New Appointments:

Shant Assarian, Shant Assarian appointed CEO of Look A P P Corp., parent company of Deka Lash, to oversee strategic direction and growth for its portfolio of beauty brands.
Jerel Tomasello, Jerel Tomasello transitioned from his role as CEO of Deka Lash to become its President and Chief Operating Officer, enhancing focus on operational execution.

What Technology (Tech Stack) Is Used byDeka Lash?

Discover the tools Deka Lash uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Deka Lash Email Formats and Examples

While Deka Lash's specific internal email address patterns are not publicly disclosed, companies of its size and structure commonly use standardized formats. A frequently observed pattern is [firstinitial][lastname]@[companydomain.com] or [firstname].[lastname]@[companydomain.com]. The example provided is illustrative of such common formats.

[firstinitial][lastname]@dekalash.com

Format

jdoe@dekalash.com

Example

70%

Success rate

What's the Latest News About Deka Lash?

PR NewswireJanuary 17, 2024

Deka Lash Ranked in Entrepreneur Magazine's Highly Competitive Franchise 500®

Deka Lash announced its inclusion in Entrepreneur magazine's prestigious Franchise 500® list for 2024. This recognition highlights Deka Lash's outstanding performance in areas such as unit growth, financial strength and stability, and overall brand power within the franchise industry....more

Franchise TimesMay 24, 2023

Shant Assarian Named CEO of Deka Lash Parent LOOK A P P CORP

LOOK A P P CORP, the parent company of Deka Lash and LASH AFFAIR®, appointed Shant Assarian as its new Chief Executive Officer. Concurrently, Jerel Tomasello, who previously served as CEO of Deka Lash, transitioned to the role of President and Chief Operating Officer for Deka Lash....more

FranchiseWireJune 20, 2023

Deka Lash Promotes Jerel Tomasello to President and COO

Deka Lash announced the promotion of Jerel Tomasello to president and chief operating officer. In this expanded role, Tomasello is responsible for leading the company's operations, franchise development, and overall growth strategy, following his successful tenure as CEO....more

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