Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Deka Lash is a rapidly growing international franchise specializing in eyelash extensions and eyebrow services. Founded in 2011 by Jennifer and Michael Blair, the company provides semi-permanent eyelash extensions (Classic, TrueXpress™, Hybrid, Volume), lash lifts, lash tints, and brow lamination services through its modern studio locations across the United States and Canada. Deka Lash primarily operates on a membership-based model, offering clients high-quality, customized beauty treatments delivered by professionally trained lash artists. The brand emphasizes innovation in its service offerings, comprehensive franchisee support, and creating a premium, welcoming customer experience in the competitive beauty industry.
The headquarters is the operational core for Deka Lash, managing franchise development, comprehensive franchisee support, brand strategy, national and regional marketing campaigns, new product/service research and development, training program creation, and overall corporate administration for its extensive network of studios.
Located within the Southpointe business park, a well-known commercial hub, the headquarters likely utilizes modern office facilities conducive to collaboration and supporting a dynamic, expanding franchise system.
The work culture at Deka Lash's headquarters is anticipated to be energetic, collaborative, and results-driven, focusing on innovation within the beauty services sector, fostering strong franchisee relationships, and upholding the high standards of the Deka Lash brand. There's likely a strong emphasis on customer experience and the entrepreneurial spirit inherent in a franchise model.
This central office is pivotal for maintaining brand consistency across all studios, spearheading expansion efforts in existing and new markets, and providing the essential operational, marketing, and training backbone that empowers Deka Lash franchisees.
Deka Lash has established a significant brand presence across the United States and has successfully expanded its franchise operations into Canada. Its global functions are centered on managing and supporting this international franchise network. This includes ensuring adherence to brand standards, coordinating international marketing efforts, providing ongoing training and operational support, and managing the supply chain for its studio locations in both countries.
1000 Park Place, Suite 100
Canonsburg
Pennsylvania
USA
Address: N/A (Franchise Studio Locations)
To provide Deka Lash's signature eyelash and brow services to local communities, thereby expanding the brand's market reach and accessibility across North America under a unified brand standard.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Deka Lash' leadership includes:
Deka Lash has been backed by several prominent investors over the years, including:
In the past year, Deka Lash's leadership structure saw significant developments, including the appointment of a new CEO for its parent company, Look A P P Corp., and a strategic transition for Deka Lash's own leadership, with the former CEO moving into the President and COO role. These changes aim to bolster strategic oversight and operational excellence for continued brand growth.
Discover the tools Deka Lash uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Deka Lash's specific internal email address patterns are not publicly disclosed, companies of its size and structure commonly use standardized formats. A frequently observed pattern is [firstinitial][lastname]@[companydomain.com] or [firstname].[lastname]@[companydomain.com]. The example provided is illustrative of such common formats.
[firstinitial][lastname]@dekalash.com
Format
jdoe@dekalash.com
Example
70%
Success rate
PR Newswire • January 17, 2024
Deka Lash announced its inclusion in Entrepreneur magazine's prestigious Franchise 500® list for 2024. This recognition highlights Deka Lash's outstanding performance in areas such as unit growth, financial strength and stability, and overall brand power within the franchise industry....more
Franchise Times • May 24, 2023
LOOK A P P CORP, the parent company of Deka Lash and LASH AFFAIR®, appointed Shant Assarian as its new Chief Executive Officer. Concurrently, Jerel Tomasello, who previously served as CEO of Deka Lash, transitioned to the role of President and Chief Operating Officer for Deka Lash....more
FranchiseWire • June 20, 2023
Deka Lash announced the promotion of Jerel Tomasello to president and chief operating officer. In this expanded role, Tomasello is responsible for leading the company's operations, franchise development, and overall growth strategy, following his successful tenure as CEO....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Deka Lash, are just a search away.