What Does DEFINE FINANCIAL Do?

Total employees4
HeadquartersLa Jolla
Founded

Define Financial is a fee-only financial planning and wealth management firm headquartered in La Jolla, San Diego, California. Founded by Taylor Schulte, CFP®, the company is dedicated to providing comprehensive and fiduciary financial advice to individuals, families, and retirees. They focus on simplifying complex financial decisions, offering services such as retirement planning, investment management, tax strategies, and estate planning. Define Financial emphasizes a client-first approach, aiming to build long-term relationships based on trust and transparency. They are known for their educational content, including the popular 'Stay Wealthy Retirement Podcast' hosted by the founder.

Where Is DEFINE FINANCIAL's Headquarters?

HQ Function

The headquarters serves as the primary operational hub for client consultations, financial planning strategy development, investment management, and administrative activities.

Notable Features:

Located in a professional office building, the space is designed to be welcoming and conducive to private, detailed financial discussions.

Work Culture:

The work culture at Define Financial's HQ is described as client-centric, collaborative, and focused on continuous professional development. There's an emphasis on ethical practices and providing high-quality, personalized service.

HQ Significance:

The La Jolla headquarters is significant as it anchors the firm's presence in Southern California, serving a key demographic and acting as the central point for its service delivery and brand identity.

Values Reflected in HQ: The headquarters' professional and organized environment reflects the firm's values of clarity, precision, and trustworthiness in financial management.

Location:

Define Financial primarily serves clients within the United States. Their services are structured around U.S. financial regulations and investment markets. While they may assist U.S. citizens living abroad on a case-by-case basis, their core operational focus is domestic. Global functions are generally limited to supporting US-based clients with international considerations within their financial plans.

Street Address:

7825 Fay Avenue, Suite 200

City:

La Jolla

State/Province:

CA

Country:

USA

Where Else Does DEFINE FINANCIAL Operate Around the World?

Nationwide, USA (Virtual)

Address: N/A (Primarily virtual for clients outside San Diego)

To extend their fiduciary financial advisory services to a broader audience across different states, offering flexibility and accessibility through digital platforms.

Buying Intent Signals for DEFINE FINANCIAL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DEFINE FINANCIAL? Meet the Executive Team

As of April 2025, DEFINE FINANCIAL' leadership includes:

Taylor Schulte, CFP® - Founder & CEO
Justin Castelli, CFP® - Director of Financial Planning
Adriana Pledger, CFP® - Financial Planner

Who's Investing in DEFINE FINANCIAL?

DEFINE FINANCIAL has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has DEFINE FINANCIAL Seen Recently?

Hire0
Exits0

Define Financial appears to have a stable leadership team. No major public announcements regarding executive hires or exits have been identified in the past 12 months. The team focuses on organic growth and internal development.

What Technology (Tech Stack) Is Used byDEFINE FINANCIAL?

Discover the tools DEFINE FINANCIAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DEFINE FINANCIAL Email Formats and Examples

Define Financial typically uses a [first name]@[companydomain.com] email format for its employees. This is a common structure for professional services firms.

[first]@definefinancial.com

Format

taylor@definefinancial.com

Example

95%

Success rate

What's the Latest News About DEFINE FINANCIAL?

Define Financial BlogDecember 7, 2023

Define Financial Publishes Year-End Financial Planning Checklist

Define Financial released its comprehensive year-end financial planning checklist, offering actionable insights for individuals to optimize their finances before the new year. The guide covers areas like retirement contributions, tax-loss harvesting, and charitable giving....more

Forbes AdvisorMarch 14, 2023

Define Financial's Taylor Schulte Recognized by Forbes Advisor as a Top Financial Advisor in San Diego

Taylor Schulte, Founder of Define Financial, was named one of the Best Financial Advisors in San Diego, California, by Forbes Advisor. This recognition highlights his expertise and commitment to client success in financial planning and wealth management....more

Citywire RIANovember 2, 2022

Define Financial's Founder Taylor Schulte Discusses RIA Sale and Buy-Back

Taylor Schulte shared insights into the strategic decisions behind selling and subsequently reacquiring his RIA, Define Financial. The move aimed to enhance client service and reaffirm the firm's independent, fiduciary approach....more

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