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Define Financial is a fee-only financial planning and wealth management firm headquartered in La Jolla, San Diego, California. Founded by Taylor Schulte, CFP®, the company is dedicated to providing comprehensive and fiduciary financial advice to individuals, families, and retirees. They focus on simplifying complex financial decisions, offering services such as retirement planning, investment management, tax strategies, and estate planning. Define Financial emphasizes a client-first approach, aiming to build long-term relationships based on trust and transparency. They are known for their educational content, including the popular 'Stay Wealthy Retirement Podcast' hosted by the founder.
The headquarters serves as the primary operational hub for client consultations, financial planning strategy development, investment management, and administrative activities.
Located in a professional office building, the space is designed to be welcoming and conducive to private, detailed financial discussions.
The work culture at Define Financial's HQ is described as client-centric, collaborative, and focused on continuous professional development. There's an emphasis on ethical practices and providing high-quality, personalized service.
The La Jolla headquarters is significant as it anchors the firm's presence in Southern California, serving a key demographic and acting as the central point for its service delivery and brand identity.
Define Financial primarily serves clients within the United States. Their services are structured around U.S. financial regulations and investment markets. While they may assist U.S. citizens living abroad on a case-by-case basis, their core operational focus is domestic. Global functions are generally limited to supporting US-based clients with international considerations within their financial plans.
7825 Fay Avenue, Suite 200
La Jolla
CA
USA
Address: N/A (Primarily virtual for clients outside San Diego)
To extend their fiduciary financial advisory services to a broader audience across different states, offering flexibility and accessibility through digital platforms.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, DEFINE FINANCIAL' leadership includes:
DEFINE FINANCIAL has been backed by several prominent investors over the years, including:
Define Financial appears to have a stable leadership team. No major public announcements regarding executive hires or exits have been identified in the past 12 months. The team focuses on organic growth and internal development.
Discover the tools DEFINE FINANCIAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Define Financial typically uses a [first name]@[companydomain.com] email format for its employees. This is a common structure for professional services firms.
[first]@definefinancial.com
Format
taylor@definefinancial.com
Example
95%
Success rate
Define Financial Blog • December 7, 2023
Define Financial released its comprehensive year-end financial planning checklist, offering actionable insights for individuals to optimize their finances before the new year. The guide covers areas like retirement contributions, tax-loss harvesting, and charitable giving....more
Forbes Advisor • March 14, 2023
Taylor Schulte, Founder of Define Financial, was named one of the Best Financial Advisors in San Diego, California, by Forbes Advisor. This recognition highlights his expertise and commitment to client success in financial planning and wealth management....more
Citywire RIA • November 2, 2022
Taylor Schulte shared insights into the strategic decisions behind selling and subsequently reacquiring his RIA, Define Financial. The move aimed to enhance client service and reaffirm the firm's independent, fiduciary approach....more
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