HQ Function

Served as the primary center for creative development, strategic planning, client services, and overall business operations for Deep Focus during its period as an independent agency.

Notable Features:

Likely featured an open, collaborative workspace typical of digital agencies of its time, designed to inspire creativity and reflect its modern, tech-savvy brand. Amenities would be standard for commercial office space in NYC.

Work Culture:

Historically, the work culture at Deep Focus was characterized as dynamic, fast-paced, and innovative, reflecting the cutting edge of digital marketing. There was a strong emphasis on creativity, collaboration, and a results-driven approach.

HQ Significance:

The New York City headquarters was crucial for establishing Deep Focus as a key player in the burgeoning digital advertising scene, providing access to top-tier talent, influential clients, and vital industry networks.

Values Reflected in HQ: The choice of a dynamic NYC location and a modern office environment would have reflected Deep Focus's core values of innovation, forward-thinking, creativity, and connection to the pulse of digital culture.

Location:

Historically, Deep Focus primarily operated from its New York headquarters, with a significant office in Los Angeles to serve West Coast clients. Following its acquisition by Engine Group in 2010, its reach became more international, leveraging Engine's global network, including an operational presence in London. The agency supported clients with digital strategy, creative campaigns, and social media management across these key North American and European markets.

Street Address:

15 Laight Street, Suite 600

City:

New York

State/Province:

NY

Country:

USA