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Deen Supermarkten was a well-established, family-owned supermarket chain in the Netherlands, primarily operating in the province of North Holland, with some stores in Flevoland and South Holland. Founded in 1933 by Cornelis Deen in Hoorn, it grew from a single grocery store into a significant regional player with 80 stores. Known for its strong local ties, fresh produce, and bakery departments, Deen was a familiar name for many Dutch consumers. In February 2021, it was announced that Deen Supermarkten would be acquired by Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. The acquisition was completed, and all Deen stores were converted to the banners of the acquiring companies by early 2022, marking the end of the Deen brand's 88-year history in the Dutch retail landscape.
The Hoorn headquarters served as the central administrative office, overseeing operations, purchasing, marketing, human resources, and logistics for all Deen supermarket locations prior to its acquisition.
The headquarters likely included modern office spaces, meeting facilities, and was co-located or closely integrated with a major distribution center, essential for a supermarket chain's supply logistics.
As a family-owned business for many decades, the work culture at Deen's HQ was often described as having a personal touch, with relatively short communication lines and a strong sense of community among employees. There was an emphasis on practical, results-oriented work, typical of the retail sector.
The Hoorn headquarters was the nerve center of Deen's operations for many years, symbolizing its growth from a small grocery store to a major regional supermarket chain. It was instrumental in managing the expansion and daily running of its 80 stores.
Deen Supermarkten's operations were entirely focused within the Netherlands. It did not have a global presence. The company's functions, including retail, distribution, sourcing, and marketing, were concentrated in the provinces of North Holland, Flevoland, and to a lesser extent, South Holland, serving local Dutch communities prior to its acquisition.
Wilgenweg 8
Hoorn
North Holland
Netherlands
Address: N/A (Specific address for administrative functions beyond retail stores is not publicly prominent; focus was on retail and distribution sites)
Supported the western part of Deen's operational area with warehousing, transportation, and supply chain management for numerous supermarket branches.
Address: N/A (Specific address for administrative functions beyond retail stores is not publicly prominent)
Ensured efficient supply and logistics for Deen's stores in the Flevoland region, supporting retail operations with timely stock replenishment.
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As of April 2025, Deen Supermarkten' leadership includes:
Deen Supermarkten has been backed by several prominent investors over the years, including:
The most significant executive event for Deen Supermarkten in recent years was its acquisition, announced in February 2021 and finalized over the subsequent months into early 2022. This led to the dissolution of Deen's executive team as the company ceased to operate independently. Key executives, including CEO Leendert van Eck, managed the transition process before departing.
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Prior to its acquisition and dissolution, Deen Supermarkten likely utilized standard corporate email formats. These email addresses are no longer active. Common patterns for Dutch companies include combinations of first name, last name, and initials.
Speculative former formats: [first_initial][last_name]@deen.nl (e.g., cdeen@deen.nl) or [first_name].[last_name]@deen.nl (e.g., cornelis.deen@deen.nl). These are no longer in use.
Format
info@deen.nl (Illustrative general contact, no longer active for the supermarket)
Example
0%
Success rate
NU.nl • February 16, 2021
Deen Supermarkten, a family-owned business with 80 stores primarily in North Holland, announced its acquisition by competitors Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. The Deen name will vanish from Dutch high streets after 88 years, with stores being rebranded under the new owners....more
Distrifood • November 22, 2021
The conversion of Deen supermarkets has begun, with the first stores reopening under the Albert Heijn banner. The remaining stores are scheduled for conversion to Albert Heijn, Vomar, or DekaMarkt in the coming months, signaling the practical phase-out of the Deen brand....more
RTL Nieuws • September 7, 2021
The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of Deen Supermarkten by Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. Albert Heijn will acquire 38 stores, Vomar 22, and DekaMarkt 19....more
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