What Does Deen Supermarkten Do?

Total employees565
HeadquartersHoorn
Founded1933

Deen Supermarkten was a well-established, family-owned supermarket chain in the Netherlands, primarily operating in the province of North Holland, with some stores in Flevoland and South Holland. Founded in 1933 by Cornelis Deen in Hoorn, it grew from a single grocery store into a significant regional player with 80 stores. Known for its strong local ties, fresh produce, and bakery departments, Deen was a familiar name for many Dutch consumers. In February 2021, it was announced that Deen Supermarkten would be acquired by Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. The acquisition was completed, and all Deen stores were converted to the banners of the acquiring companies by early 2022, marking the end of the Deen brand's 88-year history in the Dutch retail landscape.

Where Is Deen Supermarkten's Headquarters?

HQ Function

The Hoorn headquarters served as the central administrative office, overseeing operations, purchasing, marketing, human resources, and logistics for all Deen supermarket locations prior to its acquisition.

Notable Features:

The headquarters likely included modern office spaces, meeting facilities, and was co-located or closely integrated with a major distribution center, essential for a supermarket chain's supply logistics.

Work Culture:

As a family-owned business for many decades, the work culture at Deen's HQ was often described as having a personal touch, with relatively short communication lines and a strong sense of community among employees. There was an emphasis on practical, results-oriented work, typical of the retail sector.

HQ Significance:

The Hoorn headquarters was the nerve center of Deen's operations for many years, symbolizing its growth from a small grocery store to a major regional supermarket chain. It was instrumental in managing the expansion and daily running of its 80 stores.

Values Reflected in HQ: The headquarters likely reflected Deen's values of efficiency, community focus (being a regional employer), and hands-on management characteristic of a family-run business.

Location:

Deen Supermarkten's operations were entirely focused within the Netherlands. It did not have a global presence. The company's functions, including retail, distribution, sourcing, and marketing, were concentrated in the provinces of North Holland, Flevoland, and to a lesser extent, South Holland, serving local Dutch communities prior to its acquisition.

Street Address:

Wilgenweg 8

City:

Hoorn

State/Province:

North Holland

Country:

Netherlands

Where Else Does Deen Supermarkten Operate Around the World?

Beverwijk, North Holland/Netherlands

Address: N/A (Specific address for administrative functions beyond retail stores is not publicly prominent; focus was on retail and distribution sites)

Supported the western part of Deen's operational area with warehousing, transportation, and supply chain management for numerous supermarket branches.

Almere, Flevoland/Netherlands

Address: N/A (Specific address for administrative functions beyond retail stores is not publicly prominent)

Ensured efficient supply and logistics for Deen's stores in the Flevoland region, supporting retail operations with timely stock replenishment.

Buying Intent Signals for Deen Supermarkten

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Deen Supermarkten? Meet the Executive Team

As of April 2025, Deen Supermarkten' leadership includes:

Leendert van Eck - Algemeen Directeur (CEO)
Arjan Konincks - Financieel Directeur (CFO)
Fons Deen - Directeur (Member of the owning family, specific directorial role)

Who's Investing in Deen Supermarkten?

Deen Supermarkten has been backed by several prominent investors over the years, including:

Deen Family (Prior to acquisition in 2021-2022)
Acquired by: Albert Heijn, Vomar Voordeelmarkt, DekaMarkt (These companies became owners of Deen's assets, not investors in Deen as an ongoing entity)

What Leadership Changes Has Deen Supermarkten Seen Recently?

Hire0
Exits3

The most significant executive event for Deen Supermarkten in recent years was its acquisition, announced in February 2021 and finalized over the subsequent months into early 2022. This led to the dissolution of Deen's executive team as the company ceased to operate independently. Key executives, including CEO Leendert van Eck, managed the transition process before departing.

Departures

Leendert van Eck, Departed post-acquisition of Deen Supermarkten.
Arjan Konincks, Departed post-acquisition of Deen Supermarkten.

What Technology (Tech Stack) Is Used byDeen Supermarkten?

Discover the tools Deen Supermarkten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Deen Supermarkten Email Formats and Examples

Prior to its acquisition and dissolution, Deen Supermarkten likely utilized standard corporate email formats. These email addresses are no longer active. Common patterns for Dutch companies include combinations of first name, last name, and initials.

Speculative former formats: [first_initial][last_name]@deen.nl (e.g., cdeen@deen.nl) or [first_name].[last_name]@deen.nl (e.g., cornelis.deen@deen.nl). These are no longer in use.

Format

info@deen.nl (Illustrative general contact, no longer active for the supermarket)

Example

0%

Success rate

What's the Latest News About Deen Supermarkten?

NU.nlFebruary 16, 2021

Deen Supermarkten news: Supermarket chain Deen disappears after 88 years

Deen Supermarkten, a family-owned business with 80 stores primarily in North Holland, announced its acquisition by competitors Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. The Deen name will vanish from Dutch high streets after 88 years, with stores being rebranded under the new owners....more

DistrifoodNovember 22, 2021

Deen Supermarkten news: First Albert Heijn stores open in former Deen locations

The conversion of Deen supermarkets has begun, with the first stores reopening under the Albert Heijn banner. The remaining stores are scheduled for conversion to Albert Heijn, Vomar, or DekaMarkt in the coming months, signaling the practical phase-out of the Deen brand....more

RTL NieuwsSeptember 7, 2021

Deen Supermarkten news: ACM approves sale of Deen Supermarkten

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of Deen Supermarkten by Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. Albert Heijn will acquire 38 stores, Vomar 22, and DekaMarkt 19....more

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