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Decorist's Overview

Total employees39
HeadquartersMidvale
Founded2014

Decorist is an online interior design platform that connects users with professional interior designers to create personalized, stylish living spaces. Users can choose from various design packages, collaborate with designers online, receive custom room layouts, and get a curated shopping list of furniture and decor. Founded in 2014, Decorist was acquired by Bed Bath & Beyond in 2017. Following Bed Bath & Beyond's bankruptcy, the Decorist brand and its intellectual property were acquired by Overstock.com (now Beyond, Inc.) in June 2023, and it continues to operate as part of their portfolio of home-focused e-commerce brands.

Where is Decorist's Headquarters?

HQ Function

Corporate headquarters for Beyond, Inc., overseeing strategic direction, technology development, marketing, and operational management for all its brands, including Decorist. This includes brand strategy, e-commerce platform management, and customer experience for Decorist services.

Notable Features:

The Beyond, Inc. headquarters is a modern corporate campus designed to support a large e-commerce and technology workforce. Features typically include collaborative workspaces, employee amenities, and advanced technology infrastructure.

Work Culture:

As part of Beyond, Inc., the work culture emphasizes innovation in e-commerce, customer-centricity, data-driven strategies, and collaboration. The Decorist brand element would also foster creativity and a passion for design.

HQ Significance:

This central headquarters allows Beyond, Inc. to synergize operations across its various brands, leveraging shared technology, marketing expertise, and logistical capabilities to enhance services like those offered by Decorist.

Values Reflected in HQ: The headquarters reflects Beyond, Inc.'s values of technological innovation, customer focus, and operational efficiency. For Decorist, this means integrating its design-forward services within a robust e-commerce framework.

Location:

Historically, Decorist's services were primarily focused on the United States market, offering design services and product fulfillment within the US. While the platform could be accessed globally for inspiration, its core designer matching and e-commerce functionalities were US-centric. As part of Beyond, Inc., its potential international reach is tied to Beyond, Inc.'s global e-commerce strategy and capabilities.

Street Address:

799 W Coliseum Way

City:

Midvale

State/Province:

UT

Country:

USA

Decorist's Global Presence

N/A - Operations Integrated

Address: N/A

Brand and service management are centralized under Beyond, Inc.

Buying Intent Signals for Decorist

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Decorist

As of April 2025, Decorist' leadership includes:

Gretchen Hansen - Founder & Former CEO
Marcus Lemonis - Interim CEO of Beyond, Inc. (Parent Company)
Chandra Holt - CEO of Bed Bath & Beyond (Overseeing Decorist brand under Beyond, Inc.)

Investors of Decorist

Decorist has been backed by several prominent investors over the years, including:

Lowe's Companies
Correlation Ventures
Upside Partnership
Women's Venture Capital Fund
FastForward
Stage Venture Partners
Full Tilt Capital
Silicon Valley Bank
Liquid 2 Ventures (Joe Montana)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements solely for the Decorist brand are not typically publicized separately, as its leadership is integrated within Beyond, Inc. Key leadership changes at the Beyond, Inc. level affect its subsidiary brands. For example, Dave Nielsen stepped down as CEO of Beyond, Inc. in late 2023, and Marcus Lemonis was appointed Interim CEO.

Departures

Dave Nielsen, Dave Nielsen resigned as CEO of Beyond, Inc., the parent company of Decorist.

New Appointments:

Marcus Lemonis, Marcus Lemonis was appointed Interim CEO of Beyond, Inc., overseeing brands including Decorist.

Technology (Tech Stack) used by Decorist

Discover the tools Decorist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Decorist Email Formats and Examples

Historically, Decorist, like many tech companies, likely used common email patterns such as [first].[last]@decorist.com or [first_initial][last]@decorist.com for its employees. Since its integration into Beyond, Inc., direct communication to @decorist.com addresses may not be reliable. For customer support or inquiries, it's best to use the official channels provided on the Bed Bath & Beyond (where Decorist is hosted) or Beyond, Inc. websites.

[first_initial][last]@decorist.com (historical)

Format

jdoe@decorist.com

Example

30%

Success rate

News and media

CNBCJune 28, 2023

Decorist Brand Acquired by Overstock (now Beyond, Inc.) as Part of Bed Bath & Beyond IP Purchase

Overstock.com acquired the intellectual property and digital assets of Bed Bath & Beyond for $21.5 million, which included the Decorist brand. Overstock subsequently rebranded its consumer-facing business as Bed Bath & Beyond, operating under the parent company Beyond, Inc....more

TechCrunchNovember 1, 2017

Decorist Acquired by Bed Bath & Beyond

Bed Bath & Beyond announced its acquisition of Decorist, an online interior design platform, aiming to bolster its digital services and provide customers with personalized home design solutions....more

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