highperformr logo

DecksDirect's Overview

Total employees74
HeadquartersBloomington
Founded2003

DecksDirect is a prominent online retailer specializing in decking materials, railing systems, deck lighting, outdoor furniture, and related accessories. Founded in 2003, the company aims to provide homeowners and contractors with a comprehensive selection of high-quality products from leading brands, coupled with expert advice and customer service. They focus on making the process of planning, purchasing, and building outdoor living spaces easier and more accessible through their user-friendly website and knowledgeable support team. DecksDirect prides itself on fast shipping and a deep inventory, catering to the needs of DIY enthusiasts and professional builders alike.

Where is DecksDirect's Headquarters?

HQ Function

The Bloomington headquarters serves as the central hub for DecksDirect's e-commerce operations, including customer service, sales, marketing, product management, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, the facility is likely a modern office space designed to support a dynamic e-commerce business, potentially with showrooms or training areas for staff on their extensive product lines.

Work Culture:

DecksDirect fosters a customer-centric work environment with a strong emphasis on product knowledge, teamwork, and innovation in the online retail space. Employees are passionate about helping customers create their ideal outdoor spaces.

HQ Significance:

The Bloomington headquarters is crucial for coordinating national sales, managing a vast inventory, and providing expert support, enabling DecksDirect to be a leader in the online decking supply market.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, customer focus, expertise, and a commitment to providing a seamless online shopping experience for outdoor living products.

Location:

DecksDirect primarily serves customers within the United States and Canada. While they may source materials and products from international manufacturers, their direct sales, distribution, and operational focus are concentrated on the North American market. Their e-commerce platform supports shipping to these regions, providing a wide array of decking solutions.

Street Address:

7900 International Drive, Suite 300

City:

Bloomington

State/Province:

MN

Country:

USA

DecksDirect's Global Presence

Whitestown, IN, USA

Address: 6100 S. Indianapolis Road, Whitestown, IN 46075

To improve logistical efficiency, reduce shipping times, and manage inventory for the central and eastern regions of the U.S., supporting the company's commitment to fast delivery for decking projects.

Buying Intent Signals for DecksDirect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of DecksDirect

As of April 2025, DecksDirect' leadership includes:

Blair Fjerstad - Founder & CEO
Mike Sipe - Chief Financial Officer
Jason Lunsford - Chief Technology Officer
Wade Kissner - Vice President of Operations

Investors of DecksDirect

DecksDirect has been backed by several prominent investors over the years, including:

Information on specific institutional investors is not widely publicized; the company appears to be privately held. It was acquired by The Home Depot in January 2024.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant recent event was the acquisition of DecksDirect by The Home Depot in January 2024. While specific executive changes post-acquisition are not fully detailed publicly, the existing leadership was expected to continue managing operations.

Technology (Tech Stack) used by DecksDirect

Discover the tools DecksDirect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DecksDirect Email Formats and Examples

DecksDirect likely utilizes common corporate email formats. Based on publicly available information and standard industry practices, the most probable format is [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.

flast@decksdirect.com (e.g., jsmith@decksdirect.com)

Format

bsmith@decksdirect.com

Example

70%

Success rate

News and media

The Home Depot Corporate NewsroomJanuary 22, 2024

DecksDirect News: The Home Depot Acquires DecksDirect

The Home Depot® announced it has acquired DecksDirect, a leading online retailer of decking, railing, and related accessories. This acquisition is aimed at enhancing The Home Depot's capabilities in serving Pro customers in the exterior building products space....more

Inc. MagazineAugust 15, 2023

DecksDirect News: DecksDirect Named to Inc. 5000 List for 10th Consecutive Year

DecksDirect was recognized on the Inc. 5000 list of America's fastest-growing private companies for the tenth consecutive year, a testament to its sustained growth and leadership in the online decking retail sector....more

LBM JournalFebruary 1, 2023

DecksDirect News: DecksDirect acquires Ultra Aluminum Manufacturing

DecksDirect announced its acquisition of Ultra Aluminum Manufacturing, Inc., a U.S. based manufacturer of aluminum fencing, gates, and railing. This move aimed to expand DecksDirect's product offerings and vertical integration capabilities....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including DecksDirect, are just a search away.