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Deckorators's Overview

Total employees58
HeadquartersPrairie du Chien
Founded

Deckorators is a prominent brand in the North American building products industry, specializing in innovative and stylish decking, railings, balusters, post caps, lighting, and other outdoor living accessories. Known for its commitment to quality, durability, and trend-setting designs, Deckorators provides a wide range of products that empower homeowners and contractors to create unique and personalized outdoor spaces. The brand continually introduces new materials, colors, and technologies, such as mineral-based composite (MBC) decking and contemporary railing systems. Deckorators is a key brand within the UFP Retail Solutions segment of UFP Industries, Inc.

Where is Deckorators's Headquarters?

HQ Function

This facility serves as a central hub for Deckorators' manufacturing operations, product development, brand management, and distribution for its innovative decking and railing products.

Notable Features:

The facility is located on 'Deckorators Way,' indicating its significance to the brand. It likely houses advanced manufacturing equipment for composite decking and other outdoor living products. Emphasis on efficient production and quality control.

Work Culture:

The work culture likely emphasizes innovation in product design, manufacturing excellence, quality assurance, and collaboration within the UFP Retail Solutions segment. A focus on safety and continuous improvement is typical for UFP manufacturing sites.

HQ Significance:

This location is crucial for the Deckorators brand as a primary center for production and innovation, enabling it to meet market demand and maintain its leadership in the decking and railing sector.

Values Reflected in HQ: The headquarters' operations reflect Deckorators' commitment to product leadership, high-quality manufacturing, innovation in outdoor living solutions, and responsiveness to customer needs.

Location:

Deckorators products are primarily marketed and distributed throughout North America, including the United States and Canada. As a brand of UFP Industries, Deckorators benefits from UFP's broader global footprint, which includes operations and sourcing capabilities in North America, Europe, Asia, and Australia. This global network supports material procurement, manufacturing efficiencies, and potential avenues for future international market expansion for Deckorators.

Street Address:

200 E. Deckorators Way

City:

Prairie du Chien

State/Province:

WI

Country:

USA

Deckorators's Global Presence

Grand Rapids, Michigan, USA

Address: 900 E Paris Ave SE, Grand Rapids, MI 49546

Serves as the global command center for UFP Industries, managing operations across its various segments (Retail Solutions, Packaging, Construction) and international markets. Drives overall corporate strategy and innovation.

Various Locations, North America

Address: Multiple manufacturing and distribution facilities across the United States and Canada.

These facilities support regional manufacturing needs, raw material processing (e.g., wood-plastic composites, mineral-based composites, aluminum), and distribution networks, ensuring Deckorators products reach dealers and customers effectively across North America.

Buying Intent Signals for Deckorators

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Deckorators

As of April 2025, Deckorators' leadership includes:

Matthew J. Missad - Chief Executive Officer, UFP Industries
Michael Cole - Chief Financial Officer, UFP Industries
Will Crow - President, UFP Retail Solutions (effective May 2024)
Allen Peters - President and COO, UFP Packaging (formerly President, UFP Retail Solutions until May 2024)

Investors of Deckorators

Deckorators has been backed by several prominent investors over the years, including:

Deckorators is a brand of UFP Industries, Inc., which is a publicly traded company on the Nasdaq stock exchange under the ticker symbol UFPI.
Key institutional shareholders of UFP Industries, Inc. typically include large investment firms such as The Vanguard Group, BlackRock, State Street Corporation, and other mutual funds and asset managers.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past 12 months, UFP Industries announced a key leadership transition within its UFP Retail Solutions segment, which includes the Deckorators brand. Will Crow was appointed as the new President of UFP Retail Solutions, succeeding Allen Peters who transitioned to lead UFP Packaging.

New Appointments:

Will Crow, Will Crow appointed as President of UFP Retail Solutions, succeeding Allen Peters. This role oversees the Deckorators brand.

Technology (Tech Stack) used by Deckorators

Discover the tools Deckorators uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Deckorators Email Formats and Examples

Deckorators is a brand of UFP Industries. Emails from Deckorators personnel or UFP Industries employees typically follow standard corporate patterns, most commonly using the @ufpi.com domain.

Common formats include [first_initial][last]@ufpi.com (e.g., jdoe@ufpi.com) or [first].[last]@ufpi.com (e.g., john.doe@ufpi.com).

Format

jdoe@ufpi.com

Example

75%

Success rate

News and media

LBM Journal / Deckorators.comJanuary 24, 2024

Deckorators Voyage Decking Line Honored with 2024 Good Design Award

Deckorators announced that its Voyage Mineral-Based Composite (MBC) Decking line received a 2024 Good Design Award from The Chicago Athenaeum Museum of Architecture and Design, recognizing its innovative design and sustainable attributes....more

Deckorators Press Release / HBSDealerOctober 10, 2023

Deckorators Introduces New Products and Colors for 2024 Decking Season

Deckorators unveiled its new product lineup for the 2024 decking season, including new decking colors, railing systems, and accessories designed to offer more customization and style options for outdoor living spaces....more

BuilderOnline / Deckorators.comMay 10, 2023

Deckorators Named a Brand of the Year in 2023 BUILDER Brand Use Study

Deckorators was recognized as a Brand of the Year in several categories in the 2023 BUILDER Brand Use Study, underscoring its strong reputation and preference among building professionals for its decking and railing products....more

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