highperformr logo

Decideware's Overview

Total employees25
HeadquartersSydney
Founded1999

Decideware is a global software company specializing in customized agency management solutions for large advertisers. Their platform helps marketing procurement and operations professionals manage agency relationships, scope of work, production spend, performance evaluations, and compensation, aiming to drive efficiency and value from marketing investments. Decideware focuses on providing tools that enhance transparency, control, and collaboration between brands and their agency partners worldwide.

Where is Decideware's Headquarters?

HQ Function

Serves as the global headquarters, housing key leadership, product development, engineering, and regional operations for the Asia-Pacific market. It coordinates global strategy and core administrative functions for the company.

Notable Features:

The headquarters is situated in a modern office building within Sydney's CBD, offering excellent connectivity and access to city amenities. While specific architectural details are not publicly promoted, such locations typically emphasize collaborative workspaces and advanced technological infrastructure.

Work Culture:

Decideware likely fosters a work culture centered on innovation, collaboration, and customer success, characteristic of a global SaaS provider. There's a strong emphasis on expertise in marketing, procurement, and agency ecosystems, with a global outlook driven by its international clientele.

HQ Significance:

The Sydney headquarters is significant as it's the company's registered location (Decideware Pty Ltd) and a central point for its operations in the rapidly growing Asia-Pacific region. It anchors its global strategic planning and technological development.

Values Reflected in HQ: The choice of a prime location in Sydney's CBD reflects values of professionalism, global connectivity, and a commitment to being at the forefront of the marketing technology industry.

Location:

Decideware maintains a robust global presence to support its multinational client base, with primary offices in Sydney (Asia-Pacific), San Francisco (North America), and London (EMEA). These strategic locations enable Decideware to deliver localized sales, customer support, and implementation services. Their cloud-based SaaS platform is accessible worldwide, allowing large global advertisers to standardize and optimize their agency management and marketing procurement processes across all operational regions.

Street Address:

Level 6, 50 Carrington Street

City:

Sydney

State/Province:

NSW

Country:

Australia

Decideware's Global Presence

San Francisco, California/USA

Address: 1160 Battery Street East, Suite 100, San Francisco, CA 94111, USA

To provide dedicated support and solutions for North American clients, expand market share, and leverage proximity to key industry players in the US tech and advertising landscape.

London, England/United Kingdom

Address: WeWork, 2 Minster Court, Mincing Lane, London, EC3R 7BB, United Kingdom

To cater effectively to the EMEA client base, providing localized expertise and support, and to drive Decideware's growth and presence in the diverse European market.

Buying Intent Signals for Decideware

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Decideware

As of April 2025, Decideware' leadership includes:

Richard Benyon - Chief Executive Officer
Steven Wales - Chief Product Officer
Alan Gordon - Chief Technology Officer
Jayne Peña - VP Client Results - EMEA
Robin Pierucci - VP Client Results - Americas

Investors of Decideware

Decideware has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major announcements regarding executive new hires or departures at Decideware in the last 12 months. The company appears to maintain a stable core leadership team.

Technology (Tech Stack) used by Decideware

Discover the tools Decideware uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Decideware Email Formats and Examples

Decideware likely utilizes standard professional email address formats. Common patterns for technology companies include [first_initial][last]@[domain.com] or [first].[last]@[domain.com]. These formats are widely adopted for their clarity and ease of use.

[first_initial][last]@decideware.com (e.g., jsmith@decideware.com) and [first].[last]@decideware.com (e.g., jane.smith@decideware.com) are probable.

Format

rbenyon@decideware.com

Example

80%

Success rate

News and media

Decideware BlogNovember 30, 2023

Decideware Recognized in 2023 Gartner® Market Guide for Ad Tech

Decideware announced its inclusion as a Representative Vendor in the 2023 Gartner® Market Guide for Ad Tech. This recognition highlights Decideware's specialized solutions for agency management and marketing procurement within the broader advertising technology landscape....more

Decideware BlogOctober 26, 2023

Decideware: Scope Management: A Foundational Element of Effective Agency Management

Decideware published a thought leadership piece emphasizing the critical role of robust Scope of Work (SOW) management in fostering effective agency partnerships and maximizing marketing ROI. The article details how clear SOWs help prevent scope creep, ensure fair agency compensation, and align expectations between brands and their agencies....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Decideware, are just a search away.