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Decathlon 's Overview

Total employees10139
HeadquartersVilleneuve-d'Ascq
Founded

Decathlon is a leading global sporting goods retailer, designer, and manufacturer, founded in France in 1976. The company's mission is to make the pleasure and benefits of sport accessible to the many. Decathlon controls the entire product lifecycle, from research and development, design, and production to logistics and retail, through its vertically integrated model. It offers a vast array of products for over 80 sports under its 'Passion Brands' like Quechua (mountain sports), Btwin (cycling), Kipsta (team sports), and Domyos (fitness). With a strong emphasis on innovation, affordability, and sustainability, Decathlon operates in over 70 countries with more than 1,700 stores and a significant e-commerce presence.

Where is Decathlon 's Headquarters?

HQ Function

Global headquarters, housing central management, global strategy teams, international operations oversight, and the core of Decathlon's design and innovation centers (Decathlon Campus) for its Passion Brands.

Notable Features:

The 'Decathlon Campus' in Villeneuve-d'Ascq is renowned for its extensive sports facilities used for product testing and by employees. It includes design offices, research labs, prototyping workshops, and dedicated test areas for various sports, fostering a hands-on, innovative environment.

Work Culture:

Characterized by a strong passion for sports, teamwork, innovation, and customer satisfaction. Employees (often called 'team-mates') are encouraged to be autonomous, take initiative, and actively participate in sports. The culture promotes a flat hierarchy and internal mobility.

HQ Significance:

The headquarters is the birthplace of Decathlon and remains the strategic nerve center for its global operations. It drives the company's innovation in product design, commitment to affordability, and the dissemination of its unique retail and company culture worldwide.

Values Reflected in HQ: The HQ design and operation reflect Decathlon's core values: Vitality (active sports environment), Responsibility (focus on eco-design and sustainable practices), Generosity (sharing the passion for sport), and Authenticity (practical, no-frills approach focused on product and user).

Location:

Decathlon supports a wide array of functions globally, including retail operations (physical stores and e-commerce), product design and innovation (through its integrated Passion Brands), manufacturing (direct and partnered), international supply chain and logistics, data science, digital technology development, marketing, and human resources. Decathlon has a presence in over 70 countries, with a focus on making sports accessible worldwide.

Street Address:

4 Boulevard de Mons

City:

Villeneuve-d'Ascq

State/Province:

Hauts-de-France

Country:

France

Decathlon 's Global Presence

Singapore

Address: Decathlon Singapore Lab, ESR BizPark @ Chai Chee, 750A Chai Chee Rd, Singapore 469001

Key strategic center for Decathlon's expansion and operations in the Asia-Pacific market. Focuses on adapting global product offerings to local needs, managing regional supply chains, and piloting new retail and digital experiences for a diverse customer base.

Bengaluru, India

Address: Decathlon India, Survey No.78/10, ABL Colony, Varthur Road, Opp. Prestige Ozone, Varthur Hobli, Bengaluru, Karnataka 560087

Drives growth and strategy for the Indian subcontinent, focusing on local manufacturing, sports popular in the region, digital transformation, and making sports accessible across India's diverse demographics.

Buying Intent Signals for Decathlon

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Decathlon

As of April 2025, Decathlon ' leadership includes:

Barbara Martin Coppola - Chief Executive Officer
Bastien Grandet - Chief Financial Officer
Jimena Almendares - Chief Digital Officer
Steve Dykes - Chief Retail & Countries Officer
Miguel Gallego - Chief Product & Sports Officer
Charles FELGATE - Chief People & Culture Officer

Investors of Decathlon

Decathlon has been backed by several prominent investors over the years, including:

Mulliez Family (Association Familiale Mulliez) - Decathlon is a privately-held company, primarily owned by the Mulliez family through their holding company, Association Familiale Mulliez (AFM). AFM also owns other major retail chains and businesses.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Decathlon significantly bolstered its leadership team in the past 12-18 months with key appointments including a new Chief Financial Officer and a Chief Digital Officer, aimed at driving its financial strategy and digital transformation globally.

New Appointments:

Bastien Grandet, Bastien Grandet was appointed as Chief Financial Officer to lead Decathlon's global financial strategy and operations.
Jimena Almendares, Jimena Almendares joined Decathlon as Chief Digital Officer to spearhead the company's digital transformation and enhance its omnichannel customer experience.

Technology (Tech Stack) used by Decathlon

Discover the tools Decathlon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Decathlon Email Formats and Examples

Decathlon typically utilizes email formats based on employee names. The most common patterns are 'firstname.lastname@decathlon.com' and 'firstinitial.lastname@decathlon.com'.

firstname.lastname@decathlon.com or f.lastname@decathlon.com

Format

jane.doe@decathlon.com

Example

90%

Success rate

News and media

Decathlon GroupMarch 12, 2024

Decathlon Unveils New Purpose, Strategy, and Brand Identity

Decathlon announced a major global transformation, including a new purpose 'To Move People Through the Wonders of Sport,' a new brand identity featuring a new 'Orbit' logo, and an ambitious strategy focused on customer experience, sustainability, and digitalization....more

ReutersMarch 12, 2024

Decathlon Overhauls Brand, Aims to Become More Sustainable

Sporting goods retailer Decathlon is overhauling its brand and aims to become more sustainable as it seeks to attract new customers. The changes include a new logo and a target to reduce its CO2 emissions by 20% by 2026....more

Paris 2024 Official WebsiteNovember 23, 2023

Decathlon Becomes Official Partner of Paris 2024 Olympic and Paralympic Games

Decathlon was announced as an Official Partner of the Paris 2024 Olympic and Paralympic Games. As part of the partnership, Decathlon will equip the 45,000 volunteers for the Games, reinforcing its commitment to sports and major sporting events....more

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