HQ Function

Global headquarters, housing central management, global strategy teams, international operations oversight, and the core of Decathlon's design and innovation centers (Decathlon Campus) for its Passion Brands.

Notable Features:

The 'Decathlon Campus' in Villeneuve-d'Ascq is renowned for its extensive sports facilities used for product testing and by employees. It includes design offices, research labs, prototyping workshops, and dedicated test areas for various sports, fostering a hands-on, innovative environment.

Work Culture:

Characterized by a strong passion for sports, teamwork, innovation, and customer satisfaction. Employees (often called 'team-mates') are encouraged to be autonomous, take initiative, and actively participate in sports. The culture promotes a flat hierarchy and internal mobility.

HQ Significance:

The headquarters is the birthplace of Decathlon and remains the strategic nerve center for its global operations. It drives the company's innovation in product design, commitment to affordability, and the dissemination of its unique retail and company culture worldwide.

Values Reflected in HQ: The HQ design and operation reflect Decathlon's core values: Vitality (active sports environment), Responsibility (focus on eco-design and sustainable practices), Generosity (sharing the passion for sport), and Authenticity (practical, no-frills approach focused on product and user).

Location:

Decathlon supports a wide array of functions globally, including retail operations (physical stores and e-commerce), product design and innovation (through its integrated Passion Brands), manufacturing (direct and partnered), international supply chain and logistics, data science, digital technology development, marketing, and human resources. Decathlon has a presence in over 70 countries, with a focus on making sports accessible worldwide.

Street Address:

4 Boulevard de Mons

City:

Villeneuve-d'Ascq

State/Province:

Hauts-de-France

Country:

France