Decathlon is a leading global sporting goods retailer, designer, and manufacturer, founded in France in 1976. The company's mission is to make the pleasure and benefits of sport accessible to the many. Decathlon controls the entire product lifecycle, from research and development, design, and production to logistics and retail, through its vertically integrated model. It offers a vast array of products for over 80 sports under its 'Passion Brands' like Quechua (mountain sports), Btwin (cycling), Kipsta (team sports), and Domyos (fitness). With a strong emphasis on innovation, affordability, and sustainability, Decathlon operates in over 70 countries with more than 1,700 stores and a significant e-commerce presence.
Global headquarters, housing central management, global strategy teams, international operations oversight, and the core of Decathlon's design and innovation centers (Decathlon Campus) for its Passion Brands.
The 'Decathlon Campus' in Villeneuve-d'Ascq is renowned for its extensive sports facilities used for product testing and by employees. It includes design offices, research labs, prototyping workshops, and dedicated test areas for various sports, fostering a hands-on, innovative environment.
Characterized by a strong passion for sports, teamwork, innovation, and customer satisfaction. Employees (often called 'team-mates') are encouraged to be autonomous, take initiative, and actively participate in sports. The culture promotes a flat hierarchy and internal mobility.
The headquarters is the birthplace of Decathlon and remains the strategic nerve center for its global operations. It drives the company's innovation in product design, commitment to affordability, and the dissemination of its unique retail and company culture worldwide.
Decathlon supports a wide array of functions globally, including retail operations (physical stores and e-commerce), product design and innovation (through its integrated Passion Brands), manufacturing (direct and partnered), international supply chain and logistics, data science, digital technology development, marketing, and human resources. Decathlon has a presence in over 70 countries, with a focus on making sports accessible worldwide.
4 Boulevard de Mons
Villeneuve-d'Ascq
Hauts-de-France
France
Address: Decathlon Singapore Lab, ESR BizPark @ Chai Chee, 750A Chai Chee Rd, Singapore 469001
Key strategic center for Decathlon's expansion and operations in the Asia-Pacific market. Focuses on adapting global product offerings to local needs, managing regional supply chains, and piloting new retail and digital experiences for a diverse customer base.
Address: Decathlon India, Survey No.78/10, ABL Colony, Varthur Road, Opp. Prestige Ozone, Varthur Hobli, Bengaluru, Karnataka 560087
Drives growth and strategy for the Indian subcontinent, focusing on local manufacturing, sports popular in the region, digital transformation, and making sports accessible across India's diverse demographics.
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As of April 2025, Decathlon ' leadership includes:
Decathlon has been backed by several prominent investors over the years, including:
Decathlon significantly bolstered its leadership team in the past 12-18 months with key appointments including a new Chief Financial Officer and a Chief Digital Officer, aimed at driving its financial strategy and digital transformation globally.
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Decathlon typically utilizes email formats based on employee names. The most common patterns are 'firstname.lastname@decathlon.com' and 'firstinitial.lastname@decathlon.com'.
firstname.lastname@decathlon.com or f.lastname@decathlon.com
Format
jane.doe@decathlon.com
Example
90%
Success rate
Decathlon Group • March 12, 2024
Decathlon announced a major global transformation, including a new purpose 'To Move People Through the Wonders of Sport,' a new brand identity featuring a new 'Orbit' logo, and an ambitious strategy focused on customer experience, sustainability, and digitalization....more
Reuters • March 12, 2024
Sporting goods retailer Decathlon is overhauling its brand and aims to become more sustainable as it seeks to attract new customers. The changes include a new logo and a target to reduce its CO2 emissions by 20% by 2026....more
Paris 2024 Official Website • November 23, 2023
Decathlon was announced as an Official Partner of the Paris 2024 Olympic and Paralympic Games. As part of the partnership, Decathlon will equip the 45,000 volunteers for the Games, reinforcing its commitment to sports and major sporting events....more
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