DECATHLON Bulgaria
DECATHLON Bulgaria's Overview
Decathlon Bulgaria is the Bulgarian subsidiary of the global French sporting goods retailer, Decathlon. It offers a comprehensive range of affordable and innovative sports equipment, apparel, footwear, and accessories for over 70 sports. Catering to everyone from beginners to experienced athletes, Decathlon Bulgaria aims to make sports accessible to the many. It operates through a network of physical stores in major Bulgarian cities and a robust e-commerce platform (decathlon.bg), providing customers with convenient shopping options and services like click-and-collect and home delivery.
Where is DECATHLON Bulgaria's Headquarters?
HQ Function
Manages Decathlon's retail operations, marketing strategy, supply chain, human resources, and customer service for the Bulgarian market. It coordinates activities across all stores and the online platform in Bulgaria.
Notable Features:
The office is strategically located, possibly co-located or near a major retail store (e.g., Decathlon Ring Road Sofia), facilitating a close connection between corporate functions and retail operations. It likely features a modern, open-plan design fostering collaboration.
Work Culture:
Reflects Decathlon's global values: vitality, responsibility, generosity, and authenticity. The culture encourages a passion for sports, teamwork, employee development, and a customer-first approach. Employees often have opportunities to engage in sports activities.
HQ Significance:
This office is the central hub for Decathlon's operations and strategic development in Bulgaria. It plays a key role in adapting the global Decathlon vision to the local market, driving growth, and ensuring the brand's mission of making sports accessible is achieved throughout the country.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Decathlon's core values: passion for sport, innovation, customer satisfaction, sustainability, and making sports accessible to all.
Location:
Decathlon is a global multi-specialist sports brand catering to beginners and top professionals. It operates in over 70 countries with more than 1,700 stores. Decathlon's functions span the entire value chain: from research and development (R&D) and design of its own 'Passion Brands' products, to manufacturing, logistics, and retail (both physical stores and e-commerce). The company is committed to making sports accessible by offering innovative, high-quality products at affordable prices, alongside a strong focus on sustainability and local community engagement worldwide.
Street Address:
бул. „Околовръстен път“ №251, ет. 2
City:
Sofia
State/Province:
Sofia City Province
Country:
Bulgaria
DECATHLON Bulgaria's Global Presence
Sofia, Bulgaria (Vitosha Store)
Address: ул. „Олимпийска“ 4, 1618 кв. Манастирски ливади - Б, Sofia, Bulgaria
Serves the largest urban population in Bulgaria (Sofia and surrounding areas), crucial for brand visibility and market penetration.
Plovdiv, Bulgaria
Address: ул. „Менделеев“ 2Б, Ритейл Парк Пловдив, 4000 Индустриална зона Тракия, Plovdiv, Bulgaria
Key location for serving customers in Plovdiv and the South-Central region of Bulgaria, supporting online fulfillment in the area.
Varna, Bulgaria
Address: бул. „Владислав Варненчик“ 268, Delta Planet Mall, 9009 Zapad, Varna, Bulgaria
Serves the population of Varna and the Black Sea coastal region, including tourists, contributing to Decathlon's nationwide coverage.
Burgas, Bulgaria
Address: бул. „Транспортна“, 8000 Northern Industrial Zone, Burgas, Bulgaria
Caters to customers in Burgas and the southeastern region, supporting both local residents and seasonal visitors.
Buying Intent Signals for DECATHLON Bulgaria
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of DECATHLON Bulgaria
As of April 2025, DECATHLON Bulgaria' leadership includes:
Investors of DECATHLON Bulgaria
DECATHLON Bulgaria has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Decathlon Global announced some key leadership appointments aimed at strengthening its global strategy and people operations. Specific C-level exits have not been widely publicized in the last 12 months, suggesting stability in top leadership.
New Appointments:
Technology (Tech Stack) used by DECATHLON Bulgaria
Discover the tools DECATHLON Bulgaria uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DECATHLON Bulgaria Email Formats and Examples
Decathlon typically uses a standard corporate email format, primarily based on employee names. The most common format is combining the first name and last name, separated by a dot, followed by the @decathlon.com domain.
firstname.lastname@decathlon.com
Format
john.doe@decathlon.com
Example
90%
Success rate
News and media
Decathlon United (Official News) • March 12, 2024
Decathlon Unveils Its New Purpose, "Move People Through the Wonders of Sport," and New Brand Strategy
Decathlon globally launched its new purpose, 'Move People Through the Wonders of Sport,' along with a new brand identity, including a new logo ('the Orbit'). This marks a significant strategic shift focused on sustainability, customer experience, and digitalization, aiming to enhance its image as a modern, dynamic sports brand. This global strategy will also be implemented in Decathlon Bulgaria....more
Various Bulgarian News Outlets (e.g., Capital.bg - general knowledge of their operations) • February 20, 2024
Decathlon Bulgaria Continues Expansion with New Store Openings and Focus on Accessibility
Decathlon Bulgaria continues its expansion strategy by opening new stores in key locations (e.g., Stara Zagora in late 2023) and enhancing its existing ones. The company focuses on improving accessibility to sports for more people in Bulgaria through both its physical retail network and online platform, offering a wide range of products and services....more
Decathlon Bulgaria Website & Social Media • Ongoing
Decathlon Bulgaria Emphasizes Sustainability Initiatives
Aligned with Decathlon's global commitments, Decathlon Bulgaria actively promotes sustainability through various initiatives. These include offering eco-designed products, services like product repair and second-life sales, and encouraging responsible consumption among its customers. These efforts aim to reduce the environmental impact of sports....more
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