Debenhams
Debenhams's Overview
Debenhams is a British online retail brand owned by Boohoo Group. Historically a major department store chain established in 1778, Debenhams transitioned to an online-only model after its acquisition by Boohoo in January 2021. All physical stores were subsequently closed. Today, Debenhams.com operates as a digital department store, offering a wide range of products including fashion, beauty, home, and electricals, leveraging Boohoo Group's expertise in e-commerce and fast fashion. It continues to host third-party brands on its marketplace platform, aiming to provide variety and choice to its customers. The brand focuses on maintaining its heritage while adapting to the modern digital retail landscape.
Where is Debenhams's Headquarters?
HQ Function
Serves as the central operational hub for the Debenhams online brand, managed by Boohoo Group. This includes marketing, e-commerce operations, buying, merchandising, and customer service strategy for Debenhams.com.
Notable Features:
Modern office facilities designed to support a fast-paced digital retail environment. As part of Boohoo Group, it benefits from the group's extensive infrastructure and technology platforms.
Work Culture:
Dynamic, fast-fashion oriented, digitally focused, and collaborative, reflecting Boohoo Group's entrepreneurial spirit and agile approach to e-commerce.
HQ Significance:
Crucial for the management and growth of the Debenhams online brand post-acquisition, integrating it into Boohoo's digital ecosystem and driving its online strategy.
Values Reflected in HQ: Agility, digital innovation, customer focus, and commercial drive, aligned with Boohoo Group's operational values and approach to online retail.
Location:
Debenhams, as an online retailer under Boohoo Group, has a global reach through its e-commerce platform, shipping to numerous countries worldwide. While its primary market focus is the UK, it serves international customers, leveraging Boohoo Group's established global logistics and distribution network. Functions supported globally include digital marketing, international shipping, localized payment processing, and customer support catering to different regions. The expansion of its marketplace also allows international brands to sell via Debenhams.com, further broadening its global product offering.
Street Address:
49-51 Dale Street
City:
Manchester
State/Province:
Greater Manchester
Country:
United Kingdom
Debenhams's Global Presence
London, United Kingdom
Address: 10 Great Pulteney Street, Soho, London, W1F 9NB (Boohoo Group Office)
Provides a strategic presence in London for brand management, media relations, and talent acquisition within the fashion industry.
Burnley, Lancashire, United Kingdom
Address: Widow Hill Road, Burnley, BB10 2BQ (Boohoo Group Distribution & Office)
Serves as a key logistics and customer support hub for the North of England and national/international distribution for Boohoo Group brands.
Buying Intent Signals for Debenhams
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Executive Team of Debenhams
As of April 2025, Debenhams' leadership includes:
Investors of Debenhams
Debenhams has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Boohoo Group, the parent company of Debenhams, has seen several board and key executive changes in the past 12-18 months, including appointments of Non-Executive Directors and a planned transition for the CFO role.
Departures
New Appointments:
Technology (Tech Stack) used by Debenhams
Discover the tools Debenhams uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Debenhams Email Formats and Examples
As Debenhams is part of Boohoo Group, corporate email addresses for individuals working on the Debenhams brand likely follow Boohoo Group's standard formats. Customer service emails for Debenhams.com inquiries would be specific to the Debenhams domain (e.g., customerservices@debenhams.com or help@debenhams.com).
Common Boohoo Group formats are [first].[last]@boohooplc.com or [firstinitial][last]@boohooplc.com. For Debenhams customer service: typically a generic address like help@debenhams.com.
Format
jane.doe@boohooplc.com
Example
75%
Success rate
News and media
Retail Gazette • May 7, 2024
Debenhams helps Boohoo return to profit as sales jump
Debenhams has helped owner Boohoo Group return to profit in the first two months of its new financial year, as sales at the online department store jumped. Boohoo CEO John Lyttle hailed Debenhams' 'strong trading performance'....more
Drapers • April 2, 2024
Debenhams adds 21 new brands to marketplace
Debenhams.com has added 21 new fashion, home and beauty brands to its online marketplace as it continues to expand its third-party brand offer. New brands include Nobody’s Child, Albaray, FatFace, and Jack Wills....more
TheIndustry.fashion • February 19, 2024
Boohoo Group names 'highly experienced' Stephen Morana as new CFO
Boohoo Group announced the appointment of Stephen Morana as its new Chief Financial Officer. Morana, with extensive experience from roles at Betfair, Zoopla, and Gocompare, will join the group later in the year, succeeding Shaun McCabe....more
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