Dealer-FX
Dealer-FX's Overview
Dealer-FX is a prominent provider of software-as-a-service (SaaS) solutions for automotive dealerships and Original Equipment Manufacturers (OEMs). Their platform focuses on improving the customer service experience and operational efficiency, particularly within the fixed operations (service and parts) departments. Key offerings include online appointment scheduling, service check-in tools, technician dashboards, and customer communication platforms. Acquired by Snap-on Incorporated in 2021, Dealer-FX continues to innovate in the automotive retail technology space.
Where is Dealer-FX's Headquarters?
HQ Function
Serves as the central hub for research and development, product management, sales, marketing, and corporate operations.
Notable Features:
Modern office facilities located in a well-established business park, designed to foster collaboration and innovation.
Work Culture:
Emphasizes a collaborative, customer-focused, and innovative environment, leveraging agile methodologies in software development. Post-acquisition, it aligns with Snap-on's broader corporate culture while retaining its tech-centric focus.
HQ Significance:
The Markham HQ is pivotal for Dealer-FX's product innovation and its service delivery to the North American automotive market.
Values Reflected in HQ: Innovation, efficiency, customer satisfaction, and technological advancement in the automotive service industry.
Location:
Dealer-FX primarily supports automotive dealerships and OEMs across North America, specifically in Canada and the United States. Through its acquisition by Snap-on, its solutions are part of a broader portfolio with global reach, though Dealer-FX's core product suite remains focused on the North American market dynamics.
Street Address:
25 Allstate Parkway, Suite 500
City:
Markham
State/Province:
Ontario
Country:
Canada
Dealer-FX's Global Presence
Various locations, USA (as part of Snap-on)
Address: Not publicly listed as distinct Dealer-FX offices; operations integrated with Snap-on's U.S. footprint.
To serve the large U.S. automotive market, providing localized support and sales presence. This includes major automotive hubs and regions with a high density of dealerships.
Buying Intent Signals for Dealer-FX
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Dealer-FX
As of April 2025, Dealer-FX' leadership includes:
Investors of Dealer-FX
Dealer-FX has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Snap-on, specific executive movements for 'Dealer-FX' as a standalone entity are less frequently publicized. Leadership changes are typically integrated within Snap-on's Repair Systems & Information Group announcements. No prominent, publicly disclosed 'Dealer-FX' branded executive hires or exits were found in the last 12 months.
Technology (Tech Stack) used by Dealer-FX
Discover the tools Dealer-FX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Dealer-FX Email Formats and Examples
Dealer-FX likely uses common corporate email formats. The most probable format combines the first name or first initial with the last name.
[first_initial][last]@dealer-fx.com or [first].[last]@dealer-fx.com
Format
jsmith@dealer-fx.com or john.smith@dealer-fx.com
Example
85%
Success rate
News and media
CBT News • March 7, 2023
Dealer-FX news title
Dealer-FX has announced the launch of its new Mobile Check-In feature. This addition to their ONE Platform is designed to streamline the service intake process for automotive dealerships, allowing customers to check in for service appointments via their mobile devices, reducing wait times and improving overall service lane efficiency....more
Snap-on Incorporated • February 16, 2021
Dealer-FX news title
Snap-on Incorporated announced that it has acquired Dealer-FX Group, Inc., a leading developer, marketer, and provider of service operations software solutions for automotive dealership customers and OEMs, for approximately $200 million in cash. This acquisition enhances Snap-on's Repair Systems & Information Group's offerings by adding a comprehensive platform for dealership service operations....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Dealer-FX, are just a search away.