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Dealer.com's Overview

Total employees864
HeadquartersBurlington
Founded1997

Dealer.com is a leading provider of digital marketing solutions tailored for the automotive industry. They empower car dealerships with a comprehensive suite of tools including award-winning websites, digital advertising, content marketing, SEO, and managed services. Acquired by Cox Automotive, Dealer.com leverages extensive data and technology to help dealers connect with customers more effectively, enhance their online presence, and ultimately sell more vehicles. Their platform is known for its innovation and ability to integrate various aspects of a dealership's digital strategy.

Where is Dealer.com's Headquarters?

HQ Function

Serves as the central hub for product innovation, software development, engineering, client services, and operational management for Dealer.com's digital marketing solutions.

Notable Features:

Modern office space designed to foster collaboration and innovation, featuring views of Lake Champlain. The facility is a key part of Burlington's tech ecosystem.

Work Culture:

A dynamic and innovative work environment that emphasizes teamwork, creativity, and a focus on delivering cutting-edge solutions for the automotive industry. Employees often highlight the collaborative atmosphere and opportunities for growth within the Cox Automotive family.

HQ Significance:

The Burlington headquarters is the birthplace of Dealer.com and remains its primary center for strategic decision-making, product development, and technological advancement within Cox Automotive's digital retailing portfolio.

Values Reflected in HQ: The headquarters' design, location, and atmosphere aim to reflect Dealer.com's commitment to innovation, technological excellence, community engagement, and providing a stimulating environment for its employees.

Location:

Dealer.com's primary market focus is North America, providing digital marketing solutions to automotive dealerships across the United States and Canada. While its direct global brand presence under 'Dealer.com' is concentrated in these regions, its capabilities are part of Cox Automotive, which has a broader international footprint supporting various automotive solutions globally. This allows Dealer.com to benefit from global insights and technologies developed across the Cox Automotive network.

Street Address:

1 Howard Street

City:

Burlington

State/Province:

VT

Country:

USA

Dealer.com's Global Presence

Draper, Utah, USA

Address: 1370 S Election Rd, Draper, UT 84020 (Cox Automotive Office)

Supports West Coast operations and serves as a significant technology and operations hub for various Cox Automotive brands, including Dealer.com.

Mission, Kansas, USA

Address: 5700 Broadmoor St, Mission, KS 66202 (Cox Automotive Office)

Supports Midwest operations and customer service, integrating Dealer.com services within the broader Cox Automotive regional strategy.

Buying Intent Signals for Dealer.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Dealer.com

As of April 2025, Dealer.com' leadership includes:

Mo Cheema - SVP & General Manager, Dealer.com & Dealertrack DMS, Cox Automotive
Lori Wittman - President, Retail Solutions, Cox Automotive (Oversees Dealer.com)

Investors of Dealer.com

Dealer.com has been backed by several prominent investors over the years, including:

Cox Automotive (a subsidiary of Cox Enterprises)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Key leadership roles impacting Dealer.com often occur within the broader Cox Automotive structure. Notably, Mo Cheema assumed the role of SVP & General Manager for Dealer.com & Dealertrack DMS in early 2024, representing a significant leadership update for these brands.

New Appointments:

Mo Cheema, Mo Cheema was appointed SVP & General Manager for Dealer.com & Dealertrack DMS, overseeing the strategic direction and performance of these platforms.

Technology (Tech Stack) used by Dealer.com

Discover the tools Dealer.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dealer.com Email Formats and Examples

Dealer.com, as part of Cox Automotive, primarily utilizes email formats common within the parent organization, typically firstname.lastname@coxautoinc.com. However, for direct brand communication, firstname.lastname@dealer.com may also be in use for some employees or legacy systems. The most reliable professional format is generally First.Last at the Cox Automotive domain.

firstname.lastname@dealer.com or firstname.lastname@coxautoinc.com

Format

jane.doe@dealer.com

Example

70%

Success rate

News and media

Cox Automotive NewsroomOctober 26, 2023

Dealer.com integral to Cox Automotive's Personalized Digital Shopping Advancements

Cox Automotive announced significant advancements in personalized digital shopping experiences, highlighting the role of Dealer.com websites in delivering these enhanced, data-driven interactions for both consumers and automotive retailers....more

PR NewswireMarch 7, 2023

Dealer.com and TotalCX Announce Partnership to Enhance Customer Experience for Dealers

Dealer.com announced a strategic partnership with TotalCX to integrate a best-in-class customer experience solution into its platform. This collaboration aims to equip dealers with advanced tools to improve customer communication, engagement, and overall satisfaction....more

Cox Automotive NewsroomFebruary 1, 2023

Dealer.com Solutions to Integrate with New 'Unifi' Platform by Cox Automotive

Cox Automotive launched Unifi, a new open integration platform designed to streamline digital transformation for dealers, OEMs, and partners. Dealer.com's solutions are set to be key components accessible through this unified ecosystem, enhancing connectivity and data flow across various automotive retail technologies....more

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