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AHAVA Dead Sea Laboratories's Overview

Total employees152
HeadquartersMitzpe Shalem
Founded1988

AHAVA Dead Sea Laboratories is an Israeli cosmetics company specializing in skincare products derived from the unique minerals, mud, and botanicals of the Dead Sea. Founded in 1988, AHAVA (which means 'love' in Hebrew) combines nature and science to create effective and rejuvenating skin and body care solutions. The company is committed to scientific research, product efficacy, and environmentally conscious practices, leveraging the natural resources of the Dead Sea region. AHAVA's products are globally recognized and sold in numerous countries, appealing to consumers seeking high-quality, nature-inspired skincare.

Where is AHAVA Dead Sea Laboratories's Headquarters?

HQ Function

The headquarters houses corporate offices, research and development laboratories, manufacturing facilities, and a visitor center.

Notable Features:

On-site manufacturing facility and popular Visitor Center, offering direct brand experience near the Dead Sea. Direct access to raw materials like Dead Sea mud and water.

Work Culture:

A culture focused on innovation in skincare, leveraging natural Israeli resources. Emphasis on scientific research, product quality, and sustainability. Collaborative environment with a connection to the unique local landscape.

HQ Significance:

The location is core to AHAVA's brand identity, providing direct access to the Dead Sea's potent minerals and mud, ensuring authenticity and quality control from source to product.

Values Reflected in HQ: Deep connection to nature, scientific validation of natural ingredients, Israeli innovation, and commitment to the unique Dead Sea ecosystem.

Location:

AHAVA Dead Sea Laboratories has a significant global footprint, with its products sold in over 30 countries across North America, Europe, Asia, and Australia. The company supports its international presence through regional offices and a network of distributors. Global functions include international sales and marketing strategies tailored to diverse markets, supply chain management to ensure product availability worldwide, and customer support to cater to a global consumer base. They operate through various channels including department stores, specialized beauty retailers, standalone AHAVA stores in select locations, and e-commerce platforms.

Street Address:

Dead Sea Ein Gedi D.N, Mitzpe Shalem

City:

Mitzpe Shalem

State/Province:

Dead Sea Region

Country:

Israel

AHAVA Dead Sea Laboratories's Global Presence

New York, NY, USA

Address: 25 West 39th Street, 14th Floor, New York, NY 10018

To manage and expand AHAVA's presence in the key North American beauty and skincare market.

Düsseldorf, Germany

Address: Grafenberger Allee 297, 40237 Düsseldorf

To oversee and grow AHAVA's market share in Germany and other significant European countries.

Buying Intent Signals for AHAVA Dead Sea Laboratories

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AHAVA Dead Sea Laboratories

As of April 2025, AHAVA Dead Sea Laboratories' leadership includes:

Romi Frahifour - Chief Executive Officer
Chen Rotman - Chief Financial Officer
Meirav Trebitsch - Global Marketing & Innovation VP
Yoav Gvili - VP Sales Global

Investors of AHAVA Dead Sea Laboratories

AHAVA Dead Sea Laboratories has been backed by several prominent investors over the years, including:

Fosun International (Current majority owner)
Kibbutz Mitzpe Shalem (Founding partner, minority stake)
Kibbutz Kalia (Minority stake)
Hamashbir Holdings (Minority stake)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The past year saw a key leadership transition with the appointment of Romi Frahifour as CEO in May 2023, succeeding Idan Levi. This change marks a new phase for the company's strategic direction and growth.

Departures

Idan Levi, Idan Levi departed from his role as CEO of AHAVA Dead Sea Laboratories.

New Appointments:

Romi Frahifour, Romi Frahifour was appointed as the new CEO of AHAVA, bringing a wealth of experience in the beauty sector.

Technology (Tech Stack) used by AHAVA Dead Sea Laboratories

Discover the tools AHAVA Dead Sea Laboratories uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AHAVA Dead Sea Laboratories Email Formats and Examples

AHAVA Dead Sea Laboratories likely uses common corporate email formats. While exact structures can vary, a prevalent pattern is combining the employee's first name or initial with their last name.

[first].[last]@ahava.com

Format

romi.frahifour@ahava.com

Example

75%

Success rate

News and media

CosmeticsDesign-Europe.comJune 21, 2023

AHAVA Dead Sea Laboratories boosts hydration offer with new hyaluronic acid line

AHAVA launched a new range of Hyaluronic Acid products, including a serum, day cream, and night cream, to enhance skin hydration. The launch is part of their 'The Thirst Is Real' campaign, emphasizing deep moisturization benefits derived from Dead Sea ingredients combined with hyaluronic acid....more

FashionNetwork.comMay 17, 2023

AHAVA Dead Sea Laboratories: Romi Frahifour has been appointed CEO of Ahava

Romi Frahifour was named the new Chief Executive Officer of AHAVA Dead Sea Laboratories, succeeding Idan Levi. Frahifour previously served as CEO of Powerआगे DECA and held senior marketing positions at L'Oréal Israel....more

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