AHAVA Dead Sea Laboratories is an Israeli cosmetics company specializing in skincare products derived from the unique minerals, mud, and botanicals of the Dead Sea. Founded in 1988, AHAVA (which means 'love' in Hebrew) combines nature and science to create effective and rejuvenating skin and body care solutions. The company is committed to scientific research, product efficacy, and environmentally conscious practices, leveraging the natural resources of the Dead Sea region. AHAVA's products are globally recognized and sold in numerous countries, appealing to consumers seeking high-quality, nature-inspired skincare.
The headquarters houses corporate offices, research and development laboratories, manufacturing facilities, and a visitor center.
On-site manufacturing facility and popular Visitor Center, offering direct brand experience near the Dead Sea. Direct access to raw materials like Dead Sea mud and water.
A culture focused on innovation in skincare, leveraging natural Israeli resources. Emphasis on scientific research, product quality, and sustainability. Collaborative environment with a connection to the unique local landscape.
The location is core to AHAVA's brand identity, providing direct access to the Dead Sea's potent minerals and mud, ensuring authenticity and quality control from source to product.
AHAVA Dead Sea Laboratories has a significant global footprint, with its products sold in over 30 countries across North America, Europe, Asia, and Australia. The company supports its international presence through regional offices and a network of distributors. Global functions include international sales and marketing strategies tailored to diverse markets, supply chain management to ensure product availability worldwide, and customer support to cater to a global consumer base. They operate through various channels including department stores, specialized beauty retailers, standalone AHAVA stores in select locations, and e-commerce platforms.
Dead Sea Ein Gedi D.N, Mitzpe Shalem
Mitzpe Shalem
Dead Sea Region
Israel
Address: 25 West 39th Street, 14th Floor, New York, NY 10018
To manage and expand AHAVA's presence in the key North American beauty and skincare market.
Address: Grafenberger Allee 297, 40237 Düsseldorf
To oversee and grow AHAVA's market share in Germany and other significant European countries.
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As of April 2025, AHAVA Dead Sea Laboratories' leadership includes:
AHAVA Dead Sea Laboratories has been backed by several prominent investors over the years, including:
The past year saw a key leadership transition with the appointment of Romi Frahifour as CEO in May 2023, succeeding Idan Levi. This change marks a new phase for the company's strategic direction and growth.
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AHAVA Dead Sea Laboratories likely uses common corporate email formats. While exact structures can vary, a prevalent pattern is combining the employee's first name or initial with their last name.
[first].[last]@ahava.com
Format
romi.frahifour@ahava.com
Example
75%
Success rate
CosmeticsDesign-Europe.com • June 21, 2023
AHAVA launched a new range of Hyaluronic Acid products, including a serum, day cream, and night cream, to enhance skin hydration. The launch is part of their 'The Thirst Is Real' campaign, emphasizing deep moisturization benefits derived from Dead Sea ingredients combined with hyaluronic acid....more
FashionNetwork.com • May 17, 2023
Romi Frahifour was named the new Chief Executive Officer of AHAVA Dead Sea Laboratories, succeeding Idan Levi. Frahifour previously served as CEO of Powerआगे DECA and held senior marketing positions at L'Oréal Israel....more
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