DC Shoes
DC Shoes's Overview
DC Shoes is an American company, now part of Authentic Brands Group, that specializes in footwear for skateboarding and snowboarding, as well as apparel, snowboards, snowboard boots, outerwear, and accessories. Founded in 1994 by Ken Block and Damon Way, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. It is recognized for its blend of athletic performance, street style, and innovative designs, catering to a global community of skaters, snowboarders, and lifestyle enthusiasts.
Where is DC Shoes's Headquarters?
HQ Function
Serves as a key operational hub for the DC Shoes brand, supporting design, marketing, product development, and sales channel management, particularly for North America.
Notable Features:
Located in a region renowned as 'Surf City USA,' the campus (formerly Boardriders HQ) likely features modern office spaces, design studios, and R&D facilities geared towards action sports. It's designed to foster creativity and collaboration.
Work Culture:
The work culture is expected to be dynamic, creative, and deeply rooted in skate and snow culture. Employees often share a passion for action sports, fostering an energetic and collaborative environment that values innovation and brand authenticity.
HQ Significance:
The Huntington Beach location is significant due to its proximity to the heart of Southern California's action sports scene, allowing the brand to stay connected to its cultural roots, sponsored athletes, and core consumer base.
Values Reflected in HQ: The operational hub likely reflects values of innovation, performance, street culture, and a passion for action sports, evident in its design and a work environment that encourages creativity and embraces the brand's heritage.
Location:
DC Shoes operates globally with a significant presence in North America, Europe, Asia-Pacific, and Latin America. Its functions supported globally include product design and development (often centralized with regional input), global marketing and brand campaigns, international sales through a network of distributors, licensees, and retail partners. As part of Authentic Brands Group, DC Shoes leverages ABG's worldwide network of operating partners to extend its reach and operational efficiency across diverse international markets.
Street Address:
5600 Argosy Circle, Suite 100
City:
Huntington Beach
State/Province:
California
Country:
USA
DC Shoes's Global Presence
Saint-Jean-de-Luz, Nouvelle-Aquitaine, France
Address: 162 rue Belharra, 64500 Saint-Jean-de-Luz, France
To manage and grow the DC Shoes brand presence across Europe, tailoring strategies to local market needs and consumer preferences within the skateboarding, snowboarding, and lifestyle sectors.
New York, NY, USA
Address: 1411 Broadway, New York, NY 10018, USA
Centralized global management and strategic oversight for all brands under the Authentic Brands Group umbrella, including DC Shoes.
Buying Intent Signals for DC Shoes
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Executive Team of DC Shoes
As of April 2025, DC Shoes' leadership includes:
Investors of DC Shoes
DC Shoes has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive changes related to DC Shoes in the last 12-18 months stem from Authentic Brands Group's acquisition of Boardriders (DC's former parent company) in September 2023. This transition involved the integration of leadership, with ABG executives now overseeing the brand portfolio, and departures from the acquired company's leadership.
Departures
New Appointments:
Technology (Tech Stack) used by DC Shoes
Discover the tools DC Shoes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DC Shoes Email Formats and Examples
Email formats for personnel directly associated with the DC Shoes brand or its parent company, Authentic Brands Group (ABG), typically follow common corporate structures. For ABG, the format is often first initial + last name. For licensees or regional operating partners managing DC Shoes, formats may vary.
A common format for Authentic Brands Group is [first_initial][last]@authenticbrands.com. Legacy DC Shoes formats might have been [first_initial][last]@dcshoes.com or [first].[last]@dcshoes.com.
Format
jsmith@authenticbrands.com
Example
70%
Success rate
News and media
Business Wire • September 1, 2023
Authentic Brands Group Completes Acquisition of Boardriders, Parent of DC Shoes
Authentic Brands Group (Authentic) announced the successful completion of its acquisition of Boardriders, a global action sports and lifestyle company that includes iconic brands like Quiksilver, Billabong, Roxy, RVCA, DC Shoes, and Element. This acquisition significantly expands Authentic's portfolio in the action sports and lifestyle sector....more
RADSeason • February 20, 2024
DC Shoes Drops Wes Kremer’s New Lynx Zero S Signature Colorway
DC Shoes released a new signature colorway for professional skateboarder Wes Kremer's Lynx Zero S model. This launch continues DC's commitment to skater-driven design and high-performance footwear, showcasing Kremer's unique style and the shoe's durability....more
Shop Eat Surf • January 10, 2024
DC Shoes Celebrates 30th Anniversary in 2024
DC Shoes is celebrating its 30th anniversary throughout 2024. The brand plans to commemorate this milestone with special product releases, collaborations, archival content, and events, reflecting on its impactful history in skateboarding and action sports culture since its founding in 1994....more
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