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DAZN's Overview

Total employees3522
HeadquartersLondon
Founded

DAZN is a leading global sports entertainment streaming service, offering fans live and on-demand access to a vast portfolio of premium sports content. From major boxing events and UEFA Champions League football to NFL Game Pass International and local sports leagues, DAZN aims to be the go-to destination for sports enthusiasts worldwide, accessible on a wide range of devices. The platform is revolutionizing how fans consume sports by providing flexible, affordable, and fan-centric viewing experiences.

Where is DAZN's Headquarters?

HQ Function

Global headquarters driving strategy, technology development, content partnerships, financial operations, and overall governance for its worldwide sports streaming services.

Notable Features:

State-of-the-art office facilities in a prime London location, designed to support a collaborative and high-tech work environment. Specific architectural details are internal but align with modern tech company standards, likely featuring open-plan spaces, advanced AV technology, and employee amenities.

Work Culture:

DAZN's HQ fosters a fast-paced, dynamic, and ambitious work culture, reflecting its mission to disrupt sports broadcasting. There is a strong emphasis on innovation, technology, fan experience, and global teamwork. Employees are typically passionate about sports and technology.

HQ Significance:

The London HQ serves as the nerve center for a leading global sports media company, orchestrating operations across numerous international markets. Its location in a key global city facilitates international partnerships and talent acquisition.

Values Reflected in HQ: The headquarters' setup and operations likely reflect DAZN's core values of ambition, innovation, global connectivity, customer-centricity (fan-first), and disruption in the sports media landscape.

Location:

DAZN supports a wide array of functions globally to deliver its sports streaming service. These include international content rights acquisition and management, localized production and broadcasting, robust streaming technology and infrastructure development, multi-lingual customer support, regional marketing and sales operations, financial management, and strategic partnerships. The company operates directly in major markets across Europe, North America, and Asia-Pacific, tailoring its content and platform to local preferences.

Street Address:

Thomas House, 84 Eccleston Square

City:

London

State/Province:

England

Country:

United Kingdom

DAZN's Global Presence

New York, USA

Address: One World Trade Center, 285 Fulton St, New York, NY 10007, USA (Representative - specific suites vary)

Driving growth and managing DAZN's presence in the highly competitive North American sports media landscape, focusing on boxing, NFL Game Pass, and other relevant content.

Tokyo, Japan

Address: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Japan (Representative - specific floors/offices vary)

Leading DAZN's strong presence in the APAC region, particularly Japan, by delivering localized sports content and experiences to a large subscriber base.

Milan, Italy

Address: Via Mike Bongiorno 13, 20124 Milano MI, Italy (Representative)

To solidify and expand DAZN's market share in Italy, a key European football market, through strategic content acquisition and localized marketing efforts.

Amsterdam, Netherlands

Address: Alpha Tower, De Entree 31-67, 1101 BH Amsterdam (Representative)

To support DAZN's global platform with cutting-edge technology, ensuring a robust and scalable streaming service for users worldwide from a European tech talent pool.

Buying Intent Signals for DAZN

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of DAZN

As of April 2025, DAZN' leadership includes:

Shay Segev - Chief Executive Officer (CEO)
Darren Waterman - Chief Financial Officer (CFO)
Sandeep Tiku - Chief Technology Officer (CTO)
Pete Oliver - Chief Marketing Officer (CMO)
Alice Mascia - Group CMO & CEO DACH
Elena Novokreshchenova - CEO, North America

Investors of DAZN

DAZN has been backed by several prominent investors over the years, including:

Access Industries (Primary Majority Shareholder)
Leonard Blavatnik

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

DAZN has undergone several key executive changes in the past year, including new leadership appointments in North America and marketing, alongside some notable departures, reflecting its ongoing strategic evolution and growth in the competitive sports media landscape.

Departures

Aviv Giladi, Stepped down from his role overseeing broadcast and production operations.
Franco Bernabè, Stepped down from the DAZN Group board of directors.

New Appointments:

Elena Novokreshchenova, Appointed to lead DAZN's growth and operations in the North American market.
Pete Oliver, Appointed as Group CMO to spearhead global marketing strategies for DAZN.

Technology (Tech Stack) used by DAZN

Discover the tools DAZN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DAZN Email Formats and Examples

DAZN commonly uses the 'first.last' email format for its employees. Variations might exist, but this is the most frequently observed pattern.

firstname.lastname@dazn.com

Format

shay.segev@dazn.com

Example

80%

Success rate

News and media

SporticoFebruary 20, 2024

DAZN News: DAZN to Launch Free Tier With Selected Live Sport

DAZN announced plans to launch a free, ad-supported tier offering a selection of live sports events and on-demand content. This move aims to broaden its audience reach and introduce more users to the DAZN platform....more

DAZN GroupFebruary 1, 2024

DAZN News: DAZN and ELEVEN Complete Acquisition of TEAM Marketing

DAZN Group, alongside Eleven, announced the completion of their acquisition of TEAM Marketing, a leading global sports marketing agency. This strategic move enhances DAZN's capabilities in commercializing premium sports rights....more

SportsPro MediaNovember 13, 2023

DAZN News: Pete Oliver appointed DAZN Group CMO

DAZN appointed Pete Oliver as its new Group Chief Marketing Officer. Oliver, formerly from BT Sport, is tasked with leading DAZN's global marketing strategy as the company continues its international expansion and service diversification....more

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