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Daxko's Overview

Total employees862
HeadquartersBirmingham
Founded1998

Daxko is a leading technology company providing specialized software, integrated payments, and advisory services to the health, fitness, and wellness industry. Their comprehensive suite of solutions helps organizations manage operations, engage members, process payments seamlessly, and grow their communities. Daxko serves a diverse range of clients, including YMCAs, JCCs, boutique fitness studios, large health clubs, and other member-centric businesses, empowering them with tools to thrive in a dynamic market.

Where is Daxko's Headquarters?

HQ Function

The Birmingham headquarters serves as Daxko's primary center for corporate leadership, strategic operations, core software engineering and product development, customer support management, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, Daxko's headquarters in University Park Place is expected to offer a modern office environment with collaborative workspaces, advanced technology infrastructure, and amenities conducive to innovation and employee well-being.

Work Culture:

Daxko fosters a work culture centered around collaboration, innovation, customer success, and community impact. The HQ environment likely encourages open communication, teamwork, and continuous learning, reflecting its mission-driven approach to serving the health and wellness sector.

HQ Significance:

Birmingham is significant as Daxko's city of origin and has remained its operational nucleus. This location provides access to a skilled talent pool and underscores the company's roots and commitment to the local technology ecosystem.

Values Reflected in HQ: The headquarters' design and operational focus likely reflect Daxko's core values such as 'Lead with Service,' 'Own It,' 'Innovate & Evolve,' and 'Build Community,' by providing an environment that supports these principles.

Location:

While Daxko's primary operations and largest customer base are in North America (USA and Canada), its software solutions are utilized by health and wellness organizations internationally. Through its diverse product portfolio and strategic acquisitions, Daxko supports global functions like member management, scheduling, and payment processing for clients in various countries, demonstrating an expanding reach in powering health and wellness worldwide.

Street Address:

600 University Park Place, Suite 500

City:

Birmingham

State/Province:

AL

Country:

USA

Daxko's Global Presence

Schaumburg, IL, USA

Address: 1900 E Golf Rd Suite 950, Schaumburg, IL 60173

Serves as a key operational hub for Club Automation's solutions, particularly catering to clients in the Midwest and across North America requiring specialized club management technology.

Castle Rock, CO, USA

Address: 862 W. Happy Canyon Rd. #200, Castle Rock, CO 80108

Functions as a center of excellence for the boutique fitness market, leveraging Zen Planner's established expertise and serving a broad base of smaller fitness businesses.

Buying Intent Signals for Daxko

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Daxko

As of April 2025, Daxko' leadership includes:

Ron Lamb - Chief Executive Officer
Saranda Kitchener - Chief People Officer
Wendy DeCampos - Chief Revenue Officer
Bjorn Huso - Chief Technology Officer
Matt Lorio - Chief Financial Officer
Connie Certosimo - SVP, Marketing
Brian Blood - SVP, Payments
Wes Gillette - SVP, Product

Investors of Daxko

Daxko has been backed by several prominent investors over the years, including:

GI Partners (Current Majority Investor)
Pamlico Capital (Past Majority Investor)
LLR Partners (Past Investor)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Daxko has actively strengthened its executive team over the past 12-15 months with key C-level and SVP appointments, particularly in People, Technology, Revenue, and Marketing, to support its growth trajectory and strategic initiatives. No major executive departures have been publicly announced during this specific 12-month period.

New Appointments:

Saranda Kitchener, Saranda Kitchener was appointed as Chief People Officer to spearhead Daxko's global human resources strategy, talent acquisition, and cultural development.
Bjorn Huso, Bjorn Huso joined Daxko as Chief Technology Officer to lead the company's technology vision, innovation, and engineering efforts across its product portfolio.
Connie Certosimo, Connie Certosimo was appointed as SVP of Marketing to drive Daxko's comprehensive marketing strategy, brand positioning, and demand generation.

Technology (Tech Stack) used by Daxko

Discover the tools Daxko uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Daxko Email Formats and Examples

Daxko's most common email format is the employee's first initial followed by their full last name @daxko.com. Other formats may exist but this is the predominant one observed for professional communication.

flast@daxko.com

Format

jdoe@daxko.com

Example

85%

Success rate

News and media

Daxko Official BlogOctober 17, 2023

Daxko Announces Rebrand and Expanded Mission for Nonprofits

Daxko unveiled a significant rebrand for its nonprofit division, introducing Daxko NPO. This initiative includes a new brand identity and an amplified mission focused on delivering specialized technology solutions to better serve YMCAs, JCCs, and other community-based nonprofit organizations....more

PR NewswireJune 13, 2023

Daxko Appoints Saranda Kitchener as Chief People Officer and Bjorn Huso as Chief Technology Officer

Daxko announced two key additions to its executive leadership team: Saranda Kitchener as Chief People Officer and Bjorn Huso as Chief Technology Officer. These appointments aim to strengthen Daxko's strategic capabilities and support its continued growth....more

Club IndustryMay 9, 2023

Daxko Acquires UpLaunch to Expand Offerings for Boutique Fitness Market

Daxko completed the acquisition of UpLaunch, a provider of CRM and marketing automation software tailored for the boutique fitness industry. This strategic move enhances Daxko's product suite for affiliate gyms and specialized fitness studios....more

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