HQ Function

Served as the central hub for Dataxu's global operations, including executive leadership, engineering, product development, sales, marketing, and administrative functions before its acquisition by Roku.

Notable Features:

Located in a historic brick-and-beam building in the vibrant Fort Point Channel Landmark District, offering an open and collaborative workspace. These buildings typically feature exposed brick, large windows, and open floor plans.

Work Culture:

Prior to its acquisition, Dataxu was known for a fast-paced, innovative, and collaborative work culture, typical of high-growth tech companies. It emphasized data-driven decision-making and engineering excellence.

HQ Significance:

The Boston HQ was significant as it anchored Dataxu in a key US tech ecosystem, facilitating talent acquisition and industry partnerships. It was the nerve center for its global ad-tech operations.

Values Reflected in HQ: The choice of a modern, open office within a historic structure likely reflected a blend of innovation and forward-thinking (as a tech company) with a sense of stability and establishment in the ad-tech industry.

Location:

Prior to its acquisition by Roku, Dataxu had a significant global presence with offices and operations across North America, Europe, Asia-Pacific, and Latin America. This network supported international advertising campaigns, provided localized client services, and drove sales efforts in key global markets. Their platform was designed to handle campaigns across various regions, adapting to different languages, currencies, and regulatory environments, reflecting their ambition to be a global leader in programmatic advertising.

Street Address:

281 Summer Street

City:

Boston

State/Province:

MA

Country:

USA