Datasift was a technology company that provided a platform for developers and enterprises to process and analyze real-time and historical social data from major social networks and other sources. It specialized in filtering and extracting insights from vast streams of data, including Twitter, Facebook (public data), Tumblr, blogs, forums, and news sources. The company was known for its powerful CSDL (Curated Stream Definition Language) for complex data filtering. Datasift was acquired by Meltwater in March 2018, and its technology and expertise were integrated into Meltwater's offerings.
Served as the main operational and development hub, overseeing global operations, engineering, and product development before the acquisition.
The Blade is one of Reading's most iconic modern office buildings, known for its distinctive spire. Datasift's offices within would have been contemporary tech office spaces.
As a growing tech company, Datasift likely fostered an innovative, fast-paced, and collaborative work culture, typical of startups in the data and analytics space. Emphasis would have been on engineering excellence and data-driven decision making.
The Reading HQ was significant as it was Datasift's nerve center, driving its technological advancements and global strategy in the competitive social media analytics market.
Prior to its acquisition, Datasift supported global functions primarily from its UK headquarters and US offices. Its platform processed social data from around the world, serving a global client base across various industries. Engineering and core product development were centered in the UK, while sales, marketing, and customer support had a significant presence in North America and catered to international customers.
The Blade, Abbey Square
Reading
Berkshire
United Kingdom
Address: Specific street address not readily available, but was centrally located in San Francisco's tech district.
To expand Datasift's presence and client base in North America, engage with Silicon Valley's tech ecosystem, and cater to US-based enterprise clients.
Address: Specific street address not readily available.
To tap into the significant market opportunities on the US East Coast, particularly in New York City's diverse commercial landscape.
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As of April 2025, DataSift' leadership includes:
DataSift has been backed by several prominent investors over the years, including:
Datasift was acquired by Meltwater in March 2018. As such, there have been no executive hires or exits specifically for Datasift as an independent entity in the last 12 months. Any executive movements would pertain to Meltwater or individuals who transitioned post-acquisition.
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Prior to its acquisition, Datasift likely used common corporate email formats. Given the domain datasift.com now redirects and the company is part of Meltwater, original Datasift email addresses are no longer active.
Common formats included [first].[last]@datasift.com or [first_initial][last]@datasift.com.
Format
example.person@datasift.com
Example
0 (Company acquired, domain datasift.com is no longer used for original company emails)%
Success rate
TechCrunch • March 27, 2018
Meltwater, a media intelligence company, announced its acquisition of DataSift, a UK-based company specializing in social data analytics. The acquisition aimed to bolster Meltwater's capabilities in social listening and analytics by integrating DataSift's powerful data processing and filtering technology....more
Datasift (archived announcement, concept based on historical context) • November 7, 2017
Datasift historically expanded its PYLON platform to provide deeper insights from anonymized and aggregated Facebook topic data, allowing businesses to understand audience engagement and trends on the world's largest social network while respecting user privacy....more
VentureBeat • December 8, 2014
Datasift announced a $42 million Series C funding round led by Insight Venture Partners, with participation from existing investors. The funding was aimed at expanding its platform capabilities, growing its sales and marketing efforts, and further international expansion....more
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