Daraz
Daraz's Overview
Daraz is a leading online marketplace and logistics company operating in South Asian markets including Pakistan, Bangladesh, Sri Lanka, and Nepal. Founded in 2012 and acquired by Alibaba Group in 2018, Daraz empowers tens of thousands of sellers to connect with millions of customers. The platform offers a wide assortment of products, encompassing consumer electronics, fashion, home goods, and groceries, complemented by integrated payment solutions and a robust logistics network (Daraz Express - DEX). Daraz aims to drive digitalization and e-commerce growth across the region, making it easy to do business anywhere by providing technology, logistics, and local market expertise.
Where is Daraz's Headquarters?
HQ Function
Serves as the primary center for strategic decision-making, technology development oversight, regional operational coordination, corporate governance, and financial management for Daraz Group's activities across South Asia.
Notable Features:
Likely situated in a modern business complex like Lazada One, offering state-of-the-art facilities, collaborative workspaces, and advanced communication infrastructure to support a leading tech company. Specific architectural details are not publicly highlighted.
Work Culture:
Characterized by a dynamic, fast-paced, and data-driven environment, reflecting its e-commerce focus and affiliation with Alibaba. The culture emphasizes innovation, customer-centricity, agility, and cross-functional teamwork to serve diverse and evolving South Asian markets.
HQ Significance:
The Singapore headquarters underscores Daraz's integration into Alibaba's global strategy and access to cutting-edge technology, international talent, and investment. Its location in a major Asian business hub facilitates regional management and partnerships.
Values Reflected in HQ: The headquarters' location and operational style reflect Daraz's commitment to innovation, efficiency, regional leadership, leveraging global expertise for local impact, and building a sustainable digital ecosystem in South Asia.
Location:
Daraz maintains a strong operational presence focused on South Asia, with fully localized e-commerce platforms in Pakistan, Bangladesh, Sri Lanka, and Nepal. While its strategic leadership and group functions are centralized in Singapore to align with Alibaba's regional structure, Daraz's core functions are deeply embedded in each operating country. These include marketplace management, seller development, country-specific marketing, customer service, proprietary logistics network (Daraz Express - DEX), and localized payment solutions (like Daraz Wallet). This approach allows Daraz to tailor its services effectively to the unique cultural and economic contexts of each South Asian market it serves.
Street Address:
Lazada One, 51 Bras Basah Road
City:
Singapore
State/Province:
Singapore
Country:
Singapore
Daraz's Global Presence
Karachi, Pakistan
Address: Plot No. 13, Sector # 24, Korangi Industrial Area, Karachi
To lead e-commerce growth in Pakistan, empower local small and medium enterprises (SMEs) by providing market access, and offer a comprehensive online retail experience to millions of Pakistani consumers.
Dhaka, Bangladesh
Address: Daraz Bangladesh Ltd., Tajwar Center (Level 4-13), House-25, Road-34, Gulshan-2, Dhaka-1212
To expand digital commerce adoption in Bangladesh, support local businesses in transitioning online, and provide a diverse and convenient shopping platform for consumers across the country.
Colombo, Sri Lanka
Address: Daraz (Pvt) Ltd, No. 242, Galle Road, Colombo 03, Sri Lanka
To foster the development of the digital economy in Sri Lanka by connecting local sellers with a nationwide customer base and enhancing the online shopping experience.
Kathmandu, Nepal
Address: Daraz Kaymu Pvt. Ltd., Trade Tower Nepal, Thapathali, Kathmandu
To build and strengthen a robust e-commerce ecosystem in Nepal, improving accessibility to goods and services, and supporting the growth of online businesses in the country.
Buying Intent Signals for Daraz
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Executive Team of Daraz
As of April 2025, Daraz' leadership includes:
Investors of Daraz
Daraz has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most notable executive leadership change at Daraz Group in the past year was the appointment of James Dong as Acting CEO in January 2024. This followed the departure of the company's long-standing CEO, Bjarke Mikkelsen. This transition signifies a new phase of strategic alignment for Daraz within the Alibaba ecosystem.
Departures
New Appointments:
Technology (Tech Stack) used by Daraz
Discover the tools Daraz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Daraz Email Formats and Examples
Daraz, like many large corporations, likely uses standardized email formats for its professional communications. While specific internal structures are not publicly detailed, common patterns include combinations of first name and last name. For example, `firstname.lastname@daraz.com` is a widely adopted professional email format.
[first].[last]@daraz.com
Format
john.doe@daraz.com
Example
75%
Success rate
News and media
Reuters • February 27, 2024
Daraz to Focus on Supply Chain, Product Quality Under New Leadership
Daraz's acting CEO James Dong outlined plans to improve product quality and operational efficiency, including enhancing the supply chain, as the South Asian e-commerce platform navigates challenging market conditions and aims for sustainable growth....more
South China Morning Post (SCMP) • February 6, 2024
Daraz Implements Job Cuts Amidst Tough Market Conditions
Alibaba's South Asian e-commerce arm, Daraz, announced workforce reductions to adapt to challenging market conditions and streamline operations for improved efficiency and long-term sustainability....more
TechCrunch • January 24, 2024
Daraz Founder CEO Bjarke Mikkelsen Steps Down; Lazada's James Dong Takes Over
Bjarke Mikkelsen, founder and CEO of Daraz, stepped down from his role. James Dong, CEO of Alibaba's Lazada Group, was appointed as acting CEO for Daraz, signaling a significant leadership transition for the e-commerce company....more
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