DAQRI
DAQRI's Overview
Daqri was a U.S.-based augmented reality (AR) company founded in 2010, specializing in enterprise AR solutions. It was best known for the Daqri Smart Helmet, an industrial-grade wearable device designed to provide workers with hands-free access to digital information overlaid onto their real-world view. The company aimed to enhance productivity, safety, and efficiency in industries like manufacturing, construction, and field services. Daqri also developed AR software, including Worksense, a suite of AR applications for industrial use. Despite raising significant funding and demonstrating innovative technology, Daqri faced challenges with market adoption, competition, and the high cost of developing cutting-edge AR hardware. In late 2019, Daqri announced it was shutting down its hardware business and selling off its assets, marking the end of its prominent run in the AR space. Some of its patents and intellectual property were reportedly acquired by other tech companies, including Snap Inc.
Where is DAQRI's Headquarters?
HQ Function
Served as the central hub for R&D, engineering, product development, marketing, corporate strategy, and administrative functions for its augmented reality hardware and software solutions.
Notable Features:
Likely housed advanced optics labs, prototyping workshops, software development studios, and demonstration areas for its AR technology, typical for a leading-edge tech firm.
Work Culture:
Described as innovative, fast-paced, and ambitious, with a strong focus on pushing the boundaries of AR technology. Like many startups in a competitive field, it likely experienced periods of high pressure and intense development cycles.
HQ Significance:
This location was the nerve center of Daqri's efforts to pioneer industrial augmented reality, where key products like the Daqri Smart Helmet were conceived and developed.
Values Reflected in HQ: The choice of a major tech hub like Los Angeles reflected its ambition to attract top talent and be at the forefront of technological innovation in the AR/VR space.
Location:
During its operational years, Daqri established a global presence with offices in North America (USA) and Europe (Ireland, UK). Its functions supported globally included research and development, engineering, sales, marketing, and customer support, primarily targeting industrial enterprises across various developed markets.
Street Address:
1201 W 5th St, Suite F-280 (This was a known address, actual suite may vary)
City:
Los Angeles
State/Province:
California
Country:
USA
DAQRI's Global Presence
Sunnyvale, California, USA
Address: Specific street address not readily available for historical reference.
To tap into the rich engineering talent pool and venture capital network of Silicon Valley, supporting R&D and business development.
Dublin, Ireland
Address: Specific street address not readily available for historical reference.
To expand Daqri's presence in the European industrial sector and provide regional support for its AR solutions.
Milton Keynes, United Kingdom
Address: Specific street address not readily available for historical reference.
To cater to the UK market and leverage local expertise in industrial applications.
Buying Intent Signals for DAQRI
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of DAQRI
As of April 2025, DAQRI' leadership includes:
Investors of DAQRI
DAQRI has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Daqri ceased its primary operations and hardware business in late 2019, well before the last 12 months, there are no executive new hires or exits to report for Daqri as an active entity within this timeframe. Key executive changes, such as Roy Ashok taking over as CEO from founder Brian Mullins, occurred in 2017. The most significant 'news' concerning executives would be their departures as the company wound down or their subsequent roles at other companies after Daqri's closure.
Departures
New Appointments:
Technology (Tech Stack) used by DAQRI
Discover the tools DAQRI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DAQRI Email Formats and Examples
During its operational period, Daqri likely used common corporate email formats. Given the company is no longer operational, these email addresses are inactive.
[first].[last]@daqri.com or [first_initial][last]@daqri.com
Format
john.doe@daqri.com or jdoe@daqri.com
Example
0%
Success rate
News and media
TechCrunch • September 13, 2019
Daqri news title: AR headset maker Daqri is shutting down
TechCrunch reported that Daqri, the augmented reality headset company, was shutting down after failing to raise more funding. The company had reportedly started notifying employees and was winding down operations. This marked a significant moment in the AR hardware space, highlighting the challenges faced by pioneers in the industry....more
Variety • October 23, 2019
Daqri news title: Snap Acquired Engineering Team of AR Headset Maker Daqri (Report)
Variety reported, following earlier indications, that Snap Inc. had acquired part of Daqri's engineering team based in Vienna, Austria. This acquisition was seen as a move by Snap to bolster its own augmented reality hardware ambitions, particularly related to its Spectacles line....more
Next Reality • January 6, 2017
Daqri news title: Daqri CEO Brian Mullins Steps Down, Roy Ashok Takes the Reins
Daqri announced a leadership change, with founder Brian Mullins stepping down as CEO. Roy Ashok, previously Chief Product Officer, was appointed as the new CEO. Mullins transitioned to a role on the company's board of directors. This change occurred as Daqri was focused on scaling its AR technology for industrial applications....more
PRNewswire (Daqri Press Release) • January 23, 2017
Daqri news title: DAQRI Closes Series B Funding with Investment from OMRON Corporation
Daqri announced the closing of its Series B funding round, with a significant investment from OMRON Corporation. This funding was intended to accelerate the development and deployment of Daqri's AR solutions in the industrial sector, leveraging OMRON's expertise in factory automation....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including DAQRI, are just a search away.