Damas Jewellery is one of the Middle East's leading jewellery and watch retailers, with a rich heritage dating back to 1907. Headquartered in Dubai, UAE, Damas operates an extensive network of stores across the GCC region. The company is renowned for its commitment to craftsmanship, offering a wide array of high-quality gold, diamond, pearl jewellery, and luxury watches. Damas features both internationally acclaimed brands and its own meticulously designed in-house collections, catering to a diverse clientele with varied tastes and preferences. The brand is synonymous with trust, luxury, and timeless elegance in the region.
Serves as the central hub for Damas Jewellery's global operations, including strategic management, product design and development, marketing, finance, and administrative functions for its extensive retail network across the Middle East.
Located in the modern Central Park Towers within the Dubai International Financial Centre (DIFC), offering a state-of-the-art office environment. The DIFC location places Damas at the heart of Dubai's dynamic business and financial community.
A dynamic, multicultural, and collaborative work environment focused on luxury retail, customer service excellence, innovation in jewellery design, and upholding brand prestige. The culture values craftsmanship, employee development, and a passion for the luxury goods sector.
The Dubai headquarters is strategically important, situated in a major global luxury market and business hub. This location facilitates access to international talent, partners, and a discerning customer base, reinforcing Damas's status as a leading jewellery house in the Middle East.
Damas Jewellery has a strong presence primarily across the Middle East, with an extensive network of over 200 retail stores strategically located in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, and Qatar. While its core operations are centered in the GCC, the brand's reputation for quality and craftsmanship gives it international recognition. Global functions supported include sourcing of precious materials, design collaborations, and participation in international jewellery exhibitions. The company focuses on delivering a consistent luxury experience across all its markets.
Level 20, Tower B, Central Park Towers, DIFC
Dubai
Dubai
United Arab Emirates
Address: King Fahd Road, Business District, Riyadh, Saudi Arabia (Illustrative for regional office)
To manage and expand Damas's significant presence in the Saudi Arabian market, ensuring alignment with local consumer preferences and business regulations, and driving growth in this vital region.
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As of April 2025, Damas Jewellery' leadership includes:
Damas Jewellery has been backed by several prominent investors over the years, including:
No major C-suite executive hires or departures have been publicly announced by Damas Jewellery in the immediate last 12 months. The current key leadership team, including CEO Luc Perramond, has been in place following the company's acquisition in mid-2022.
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Damas Jewellery likely utilizes common corporate email formats. While specific internal structures can vary, a typical format includes the employee's name followed by the company domain.
[firstinitial][last]@damasjewellery.com
Format
lperramond@damasjewellery.com
Example
75%
Success rate
Gulf News • May 16, 2024
Damas Jewellery launched its latest out-of-home (OOH) advertising campaign, 'The Golden Promise,' prominently displayed across Dubai's billboards. The campaign aims to reinforce the brand's commitment to quality and trust....more
Arabian Business • February 5, 2024
Damas Jewellery introduced its exclusive Valentine’s Day collection, featuring a range of romantic and elegant pieces designed to celebrate love. The collection was made available across its stores in the GCC....more
Zawya • November 20, 2023
Damas Jewellery launched its 'Cities of Gold' campaign, an initiative celebrating the cultural richness and iconic status of cities across the region. The campaign featured unique jewellery pieces inspired by these urban centers....more
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