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Damas Jewellery's Overview

Total employees2000
HeadquartersDubai
Founded1907

Damas Jewellery is one of the Middle East's leading jewellery and watch retailers, with a rich heritage dating back to 1907. Headquartered in Dubai, UAE, Damas operates an extensive network of stores across the GCC region. The company is renowned for its commitment to craftsmanship, offering a wide array of high-quality gold, diamond, pearl jewellery, and luxury watches. Damas features both internationally acclaimed brands and its own meticulously designed in-house collections, catering to a diverse clientele with varied tastes and preferences. The brand is synonymous with trust, luxury, and timeless elegance in the region.

Where is Damas Jewellery's Headquarters?

HQ Function

Serves as the central hub for Damas Jewellery's global operations, including strategic management, product design and development, marketing, finance, and administrative functions for its extensive retail network across the Middle East.

Notable Features:

Located in the modern Central Park Towers within the Dubai International Financial Centre (DIFC), offering a state-of-the-art office environment. The DIFC location places Damas at the heart of Dubai's dynamic business and financial community.

Work Culture:

A dynamic, multicultural, and collaborative work environment focused on luxury retail, customer service excellence, innovation in jewellery design, and upholding brand prestige. The culture values craftsmanship, employee development, and a passion for the luxury goods sector.

HQ Significance:

The Dubai headquarters is strategically important, situated in a major global luxury market and business hub. This location facilitates access to international talent, partners, and a discerning customer base, reinforcing Damas's status as a leading jewellery house in the Middle East.

Values Reflected in HQ: The headquarters reflects Damas's core values of excellence, modernity, strategic growth, and a deep commitment to the luxury sector. Its presence in DIFC signifies ambition, a global outlook, and enduring quality.

Location:

Damas Jewellery has a strong presence primarily across the Middle East, with an extensive network of over 200 retail stores strategically located in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, and Qatar. While its core operations are centered in the GCC, the brand's reputation for quality and craftsmanship gives it international recognition. Global functions supported include sourcing of precious materials, design collaborations, and participation in international jewellery exhibitions. The company focuses on delivering a consistent luxury experience across all its markets.

Street Address:

Level 20, Tower B, Central Park Towers, DIFC

City:

Dubai

State/Province:

Dubai

Country:

United Arab Emirates

Damas Jewellery's Global Presence

Riyadh, Saudi Arabia

Address: King Fahd Road, Business District, Riyadh, Saudi Arabia (Illustrative for regional office)

To manage and expand Damas's significant presence in the Saudi Arabian market, ensuring alignment with local consumer preferences and business regulations, and driving growth in this vital region.

Buying Intent Signals for Damas Jewellery

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Damas Jewellery

As of April 2025, Damas Jewellery' leadership includes:

Luc Perramond - Chairman & Chief Executive Officer
Alessandra Lanza - Chief Commercial Officer
Nilesh Gawade - Chief Financial Officer

Investors of Damas Jewellery

Damas Jewellery has been backed by several prominent investors over the years, including:

A Qatari consortium of investors led by Sheikh Fahad Bin Mohamed Bin Jabor Al Thani
Luc Perramond (as part of the acquiring consortium)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive hires or departures have been publicly announced by Damas Jewellery in the immediate last 12 months. The current key leadership team, including CEO Luc Perramond, has been in place following the company's acquisition in mid-2022.

Technology (Tech Stack) used by Damas Jewellery

Discover the tools Damas Jewellery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Damas Jewellery Email Formats and Examples

Damas Jewellery likely utilizes common corporate email formats. While specific internal structures can vary, a typical format includes the employee's name followed by the company domain.

[firstinitial][last]@damasjewellery.com

Format

lperramond@damasjewellery.com

Example

75%

Success rate

News and media

Gulf NewsMay 16, 2024

Damas Jewellery’s new campaign 'The Golden Promise' lights up Dubai’s billboards

Damas Jewellery launched its latest out-of-home (OOH) advertising campaign, 'The Golden Promise,' prominently displayed across Dubai's billboards. The campaign aims to reinforce the brand's commitment to quality and trust....more

Arabian BusinessFebruary 5, 2024

Damas Jewellery unveils new Valentine’s Day Collection

Damas Jewellery introduced its exclusive Valentine’s Day collection, featuring a range of romantic and elegant pieces designed to celebrate love. The collection was made available across its stores in the GCC....more

ZawyaNovember 20, 2023

Damas Jewellery launches ‘Cities of Gold’ campaign celebrating the region’s iconic cities

Damas Jewellery launched its 'Cities of Gold' campaign, an initiative celebrating the cultural richness and iconic status of cities across the region. The campaign featured unique jewellery pieces inspired by these urban centers....more

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