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Mercedes-Benz Group AG's Overview

Total employees166056
HeadquartersStuttgart
Founded1926 (as Daimler-Benz AG); origins to 1886. Renamed Mercedes-Benz Group AG in 2022.

Mercedes-Benz Group AG, headquartered in Stuttgart, Germany, is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Mobility, the group is a leading global supplier of premium and luxury cars and vans. Mercedes-Benz Mobility offers financing, leasing, fleet management, investments, and mobility services. The company has a rich history, tracing its origins back to Karl Benz's creation of the first petrol-powered car in 1886 and Gottlieb Daimler's motorized carriage. The former Daimler AG was renamed Mercedes-Benz Group AG on February 1, 2022, following the strategic spin-off of its commercial vehicle business into the independent Daimler Truck Holding AG. Mercedes-Benz Group AG is now focused on desirable cars and vans, leading in electric mobility, vehicle software, and sustainable luxury.

Where is Mercedes-Benz Group AG's Headquarters?

HQ Function

Serves as the global command center for Mercedes-Benz Group AG, housing strategic decision-making, corporate management, research and development leadership, design innovation, and central financial operations for its passenger car, van, and mobility segments.

Notable Features:

The expansive Stuttgart-Untertürkheim campus includes the iconic Mercedes-Benz Museum, multiple advanced administrative buildings, state-of-the-art R&D facilities, and historic factory elements. It is a landmark of automotive history and modern innovation.

Work Culture:

Characterized by a strong engineering ethos, emphasizing precision, quality, and innovation. There's an increasing focus on software development, agility, digital transformation, and sustainability, fostering a collaborative and international environment.

HQ Significance:

Stuttgart is the historical and spiritual home of Mercedes-Benz. The headquarters' location signifies the company's deep roots in German engineering excellence and its ongoing commitment to leading the future of automotive luxury and technology.

Values Reflected in HQ: The headquarters embodies the core values of tradition and innovation, pioneering spirit, uncompromising quality, luxury, and a deep-seated responsibility towards sustainable mobility.

Location:

Mercedes-Benz Group AG maintains a vast global footprint to support its worldwide operations. This includes a network of research and development centers in key technology hubs, strategically located vehicle production plants across Europe, North America, and Asia, and comprehensive sales and marketing organizations in nearly all countries. Mercedes-Benz Mobility provides financial and mobility services globally. Furthermore, extensive procurement, logistics, and supply chain management functions operate internationally to ensure seamless production and delivery of vehicles and services, catering to diverse market demands and leveraging global talent.

Street Address:

Mercedesstraße 120

City:

Stuttgart

State/Province:

Baden-Württemberg

Country:

Germany

Mercedes-Benz Group AG's Global Presence

Sunnyvale, California, USA

Address: 309 N Pastoria Ave, Sunnyvale, CA 94085, USA (Representative address for Silicon Valley presence)

To innovate and adapt technologies for the North American market, collaborate with tech leaders, and scout emerging trends for global application.

Beijing, China

Address: Daimler Tower, No. 8 Wangjing Lize Zhongyuan, Chaoyang District, Beijing, China (Represents major presence)

To manage and expand operations in Mercedes-Benz's largest single market, tailor products to local consumer preferences, and drive innovation specific to the Chinese automotive landscape.

Sindelfingen, Baden-Württemberg, Germany

Address: Mercedesstraße 1, 71063 Sindelfingen, Germany (Main plant address)

Core manufacturing and innovation site in Germany, pivotal for producing high-end vehicles, developing next-generation automotive technologies, and pioneering advanced production processes like Factory 56.

Buying Intent Signals for Mercedes-Benz Group AG

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mercedes-Benz Group AG

As of April 2025, Mercedes-Benz Group AG' leadership includes:

Ola Källenius - Chairman of the Board of Management of Mercedes-Benz Group AG
Markus Schäfer - Member of the Board of Management, Chief Technology Officer, responsible for Development & Procurement
Britta Seeger - Member of the Board of Management, responsible for Mercedes-Benz Cars Marketing and Sales
Harald Wilhelm - Member of the Board of Management, responsible for Finance & Controlling and Mercedes-Benz Mobility
Sabine Kohleisen - Member of the Board of Management, responsible for Human Resources & Director of Labor Relations

Investors of Mercedes-Benz Group AG

Mercedes-Benz Group AG has been backed by several prominent investors over the years, including:

BAIC Group (Beijing Automotive Group Co., Ltd.)
Li Shufu (via Tenaclou3 Prospect Investment Limited / Geely Group)
Kuwait Investment Authority (KIA)
BlackRock, Inc.
The Vanguard Group, Inc.
Harris Associates L.P.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits2

Mercedes-Benz Group AG's top leadership (Board of Management) has shown stability, with recent activities often involving contract extensions or strategic role alignments. Key executive movements below the board level reflect the company's dynamic adaptation to market trends, particularly in communications, sales, and technology leadership.

Departures

Bettina Fetzer, Bettina Fetzer concluded her role as Head of Communications & Marketing at Mercedes-Benz AG.
Daniel Lescow, Daniel Lescow departed his position leading the transition to the agency sales model for Mercedes-Benz Cars.

New Appointments:

Mirjam Bendak, Mirjam Bendak assumed the role of Head of Communications for Mercedes-Benz AG, overseeing brand communication strategies.

Technology (Tech Stack) used by Mercedes-Benz Group AG

Discover the tools Mercedes-Benz Group AG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mercedes-Benz Group AG Email Formats and Examples

Mercedes-Benz Group AG typically employs standardized email address formats for its employees, primarily based on names. The most common structure is `firstname.lastname@mercedes-benz.com`. Variations might exist for individuals with common names or based on departmental structures, but this is the predominant format.

[first].[last]@mercedes-benz.com

Format

max.mustermann@mercedes-benz.com

Example

85%

Success rate

News and media

ReutersApril 30, 2024

Daimler (Mercedes-Benz Group AG) Q1 2024 Earnings Reflect EV Slowdown and Supply Chain Pressures

Mercedes-Benz Group reported a decrease in first-quarter earnings, attributing it to a slower adoption rate of electric vehicles, model updates, and ongoing supply chain challenges. While the van division's outlook was revised, the company maintained its overall group forecast for the year....more

CNBCApril 24, 2024

Daimler (Mercedes-Benz Group AG) Unveils Highly Anticipated Electric G-Class SUV

Mercedes-Benz introduced the all-electric iteration of its iconic G-Class SUV, the Mercedes-Benz G 580 with EQ Technology. The vehicle preserves its classic design while incorporating advanced electric powertrain technology, highlighting the company's dedication to electrifying its entire vehicle lineup, including its most legendary models....more

group.mercedes-benz.com (Official Press Release)February 22, 2024

Daimler (Mercedes-Benz Group AG) Outlines Future of Digital Experience with AI and MB.OS

Mercedes-Benz detailed its advancements in in-car digital experiences, including a new virtual assistant powered by generative AI and updates to its proprietary MB.OS operating system. The company aims to create a more intuitive, personalized, and immersive user experience across its vehicle lineup....more

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