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Dagrofa's Overview

Total employees637
HeadquartersRingsted
Founded1767

Dagrofa is one of Denmark's leading food conglomerates, operating a significant network of retail grocery stores under well-known banners such as MENY, SPAR, Min Købmand, and Let-Køb. Beyond retail, Dagrofa also has substantial wholesale and food service operations (Dagrofa Logistik and Dagrofa Foodservice), supplying goods to its own stores as well as independent retailers, food service clients, and public institutions across Denmark. The company focuses on providing quality food products, convenience, strong local presence, and supporting independent merchants.

Where is Dagrofa's Headquarters?

HQ Function

Serves as the central hub for Dagrofa's strategic, administrative, financial, and logistical operations, overseeing its retail chains, wholesale activities, and food service division.

Notable Features:

The Ringsted facility is a large, modern complex combining corporate offices with extensive warehousing and distribution infrastructure, vital for its nationwide supply chain.

Work Culture:

The work culture at Dagrofa's HQ likely emphasizes efficiency, collaboration, innovation in retail and logistics, and a strong focus on supporting the needs of its diverse store network and customer base.

HQ Significance:

The Ringsted headquarters is crucial for centralizing Dagrofa's decision-making processes and coordinating the complex logistics of supplying hundreds of grocery stores and foodservice clients throughout Denmark.

Values Reflected in HQ: The headquarters reflects Dagrofa's commitment to operational excellence, efficient supply chain management, and centralized support for its decentralized retail network.

Location:

Dagrofa's operations are primarily focused within Denmark. While they source products internationally to offer a diverse range to Danish consumers, their core business, including retail stores (MENY, SPAR, Min Købmand, Let-Køb), wholesale, and food service operations, is concentrated on the Danish market. SPAR is an international brand, but Dagrofa holds the license for Denmark.

Street Address:

Kærup Industrivej 12

City:

Ringsted

State/Province:

Region Zealand

Country:

Denmark

Dagrofa's Global Presence

Vejle, Denmark

Address: Transportvej 9, 7100 Vejle, Denmark (Example for Dagrofa Foodservice)

To provide specialized foodservice distribution and support, ensuring timely and efficient delivery of a wide range of food products and ingredients to business customers in Western Denmark.

Herning, Denmark

Address: Jegstrupvej 65, 7400 Herning (Example for Dagrofa Logistik)

To optimize the supply chain for retail stores in the region, ensuring product availability and efficient delivery schedules for various temperature zones (dry, chilled, frozen).

Buying Intent Signals for Dagrofa

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Dagrofa

As of April 2025, Dagrofa' leadership includes:

Tomas Pietrangeli - Group CEO
Anders Gregersen - Group CFO
Michael Løve - CEO, MENY
Esben Keller - CEO, SPAR, Min Købmand & Let-Køb
Henrik Johannsen - Group Director, Dagrofa Logistik
Peter Bruun - CEO, Dagrofa Foodservice

Investors of Dagrofa

Dagrofa has been backed by several prominent investors over the years, including:

KFI Erhvervsdrivende Fond (Købmændenes Finansieringsinstitut)
NorgesGruppen ASA
Independent Danish Merchants (associated)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Dagrofa experienced a key leadership change in its finance department in early 2024 with the appointment of a new Group CFO.

Departures

Michael Christensen, Michael Christensen departed from his role as Group CFO.

New Appointments:

Anders Gregersen, Anders Gregersen appointed as new Group CFO, succeeding Michael Christensen.

Technology (Tech Stack) used by Dagrofa

Discover the tools Dagrofa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dagrofa Email Formats and Examples

Dagrofa commonly utilizes email formats that combine initials or parts of an employee's name. A frequently observed pattern is the first initial followed by the last name, or a combination of initials.

A common format is [first_initial][last_name]@dagrofa.dk or [first_initials]@dagrofa.dk (e.g., two or three initials).

Format

tp@dagrofa.dk (example for Tomas Pietrangeli, using initials format)

Example

70%

Success rate

News and media

Dagrofa Press (via Ritzau)March 7, 2024

Dagrofa Delivers Record Revenue and Best Operating Result in 10 Years

Dagrofa announced its 2023 financial results, achieving record revenue of DKK 20.6 billion and an operating profit (EBITDA) of DKK 655 million. This marks the company's strongest financial performance in a decade, attributed to growth in MENY and SPAR chains, and efficiencies in Dagrofa Logistik....more

Dagrofa Press (via Ritzau)January 10, 2024

Dagrofa Appoints New Group CFO

Dagrofa announced the appointment of Anders Gregersen as its new Group Chief Financial Officer (CFO), effective January 2024. He succeeded Michael Christensen and brings a strong background in finance from various leadership positions....more

Dagrofa Press (via Ritzau)November 1, 2023

Dagrofa and Wolt Expand Collaboration Nationwide

Dagrofa and Wolt announced the expansion of their partnership to cover all of Denmark. This allows customers across the country to order groceries from MENY, SPAR, and Min Købmand for rapid delivery via the Wolt platform....more

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