HQ Function

Serves as the main operational hub for Dafiti in Brazil and a key strategic center for its Latin American operations, overseeing areas like merchandising, marketing, technology, logistics coordination, and customer experience for the region.

Notable Features:

Modern office space located in Vila Olímpia, a prominent business district in São Paulo, designed to foster collaboration and innovation. Likely features open-plan layouts, agile workspaces, and employee amenities typical of leading tech and e-commerce companies.

Work Culture:

Characterized by a dynamic, fast-paced, and customer-centric environment. Emphasizes innovation, data-driven decision-making, and teamwork. Fosters a passion for fashion and technology within a multicultural setting reflecting its LATAM presence.

HQ Significance:

São Paulo is the largest city in Brazil and a major economic and technological center in Latin America. Locating the headquarters here provides access to a vast talent pool, robust infrastructure, a large consumer market, and proximity to key business partners.

Values Reflected in HQ: The headquarters likely reflects Dafiti's core values such as customer obsession, innovation, agility, ownership, and a commitment to making fashion accessible.

Location:

Dafiti's primary operational presence is concentrated in Latin America, with dedicated e-commerce platforms and teams in Brazil, Argentina, Chile, and Colombia. As a key segment of the Global Fashion Group (GFG), Dafiti benefits from GFG's global infrastructure, which supports functions like technology development, access to international brand portfolios, data analytics capabilities, and strategic group-level initiatives. While customer-facing operations are localized, the backing of GFG provides a global framework for best practices, innovation, and financial oversight.

Street Address:

Avenida Doutor Cardoso de Melo, 1855, 14º Andar, Vila Olímpia

City:

São Paulo

State/Province:

SP

Country:

Brazil