DaDa
DaDa's Overview
DadaEnglish (often referred to as DaDa) was a prominent online English education platform headquartered in Shanghai, China. It specialized in providing one-on-one English lessons to Chinese students aged 4-16, delivered by native English-speaking tutors via a live video platform. The company gained significant traction and investment, aiming to make quality English language learning accessible. However, in 2021, sweeping regulatory changes in China targeting the private tutoring industry profoundly impacted DadaEnglish. Its parent company, TAL Education Group, announced the cessation of K-9 academic tutoring services by foreign-based tutors for mainland China students, effectively leading to the wind-down of DadaEnglish's core operations in that market.
Where is DaDa's Headquarters?
HQ Function
Served as the central hub for operations, technology development, curriculum design, marketing, sales, and administrative functions for its online English learning platform.
Notable Features:
Likely a modern office space within a contemporary business park (Hongqiao Vanke Center), designed to support a tech-focused educational company.
Work Culture:
Prior to its operational halt, the culture was likely dynamic, fast-paced, and mission-driven, typical of a growth-stage EdTech company in a competitive market. Emphasis on innovation, user experience, and educational outcomes.
HQ Significance:
The Shanghai HQ was crucial for DadaEnglish's growth, strategy formulation, and management of its extensive network of students in China and remote tutors globally.
Values Reflected in HQ: The choice of a modern business center likely reflected values of professionalism, technological advancement, and a forward-looking approach to education.
Location:
While its student base was primarily in mainland China, DadaEnglish had a significant global presence through its large, remote workforce of native English-speaking tutors. These tutors were recruited from countries such as the United States, Canada, the United Kingdom, Australia, and New Zealand, supporting its 24/7 online tutoring services. The company did not typically maintain physical international offices for these tutors, relying on a distributed model.
Street Address:
11-12F, Building C, Hongqiao Vanke Center, No. 988 Shenchang Road, Minhang District
City:
Shanghai
State/Province:
Shanghai
Country:
China
DaDa's Global Presence
Beijing, China
Address: Specific address not widely publicized, but presence in major tech hubs like Beijing for talent or partnerships was common for large Chinese EdTechs.
To tap into the talent pool and market opportunities in China's capital, supporting the Shanghai headquarters.
Buying Intent Signals for DaDa
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Executive Team of DaDa
As of April 2025, DaDa' leadership includes:
Investors of DaDa
DaDa has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Due to the cessation of DadaEnglish's core K-9 tutoring operations in mainland China around late 2021, there have been no significant executive hires in the traditional sense. Most executive activity would have involved departures or transitions related to the operational wind-down. Information for the *last 12 months* (from mid-2023 to mid-2024) is scarce as the company's main entity is no longer active in its original capacity.
Departures
New Appointments:
Technology (Tech Stack) used by DaDa
Discover the tools DaDa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DaDa Email Formats and Examples
Historically, DadaEnglish (dadaabc.com) likely used common corporate email formats. However, with the cessation of its major operations, these email addresses are unlikely to be active.
[first].[last]@dadaabc.com or [first_initial][last]@dadaabc.com
Format
example.jane@dadaabc.com
Example
0%
Success rate
News and media
Reuters • August 16, 2021
DadaEnglish News: China's tutoring crackdown forces Dada English, owned by TAL Education, to stop K-9 classes by foreign tutors
Dada English, an online learning firm owned by TAL Education Group, said it would stop selling new K-9 academic subject classes taught by foreign-based tutors to students in mainland China to comply with new rules from Beijing....more
EdSurge • January 9, 2019
DadaEnglish News: TAL Education Acquires Chinese Tutoring Company DaDa
TAL Education Group, one of China’s largest providers of K-12 after-school tutoring services, has acquired DaDa (formerly DadaABC), an online English learning platform for young Chinese students. Terms of the deal were not disclosed....more
TechCrunch • January 11, 2018
DadaEnglish News: DadaABC raises $100M for its English language learning service for kids in China
DadaABC, an online education platform that connects native English-speaking teachers with children in China, has raised $100 million in Series C funding. The round was co-led by existing investors Tiger Global Management and TAL Education Group....more
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