Dacia is a Romanian car manufacturer, established in 1966. Since 1999, it has been a subsidiary of the French car manufacturer Groupe Renault. Known for its philosophy of producing affordable, robust, and no-frills vehicles, Dacia has gained significant popularity across Europe and North Africa. Key models like the Duster, Sandero, Logan, and the electric Spring have cemented its reputation for value for money and practicality. The brand emphasizes essential features, reliability, and accessible mobility, appealing to a wide range of budget-conscious consumers.
Serves as the primary manufacturing hub, engineering center (in conjunction with Renault Technocentre), and administrative core for Dacia operations.
The Mioveni plant is one of the largest and most important automotive manufacturing facilities in Central and Eastern Europe, featuring extensive assembly lines, a powertrain plant, and a logistics center. It includes the Automobile Dacia SA industrial platform.
The work culture at Dacia's Mioveni HQ is characterized by a strong industrial heritage, focusing on efficiency, quality control, and continuous improvement, influenced by Renault's global manufacturing standards. There's a sense of national pride in the brand's success.
The Mioveni headquarters is the historical birthplace and heart of Dacia, symbolizing Romania's automotive industry. It's crucial for the local economy and represents a successful integration into a global automotive group.
Dacia vehicles are primarily manufactured in Mioveni, Romania, and also at Renault Group plants in other countries like Morocco (Tangier and Casablanca). The brand has a strong sales and distribution network across Europe (particularly France, Germany, Italy, Spain, UK) and North Africa (e.g., Morocco, Algeria). Dacia benefits from Groupe Renault's global infrastructure for R&D, parts sourcing, and logistics, supporting its international operations and market expansion.
Strada Uzinei, Nr. 1
Mioveni
Argeș County
Romania
Address: 1 Avenue du Golf, 78280 Guyancourt, France (Renault Technocentre)
Central hub for research and development for Groupe Renault brands, including Dacia, focusing on new model development, powertrain technology, and platform sharing.
Address: 13-15 Quai le Gallo, 92100 Boulogne-Billancourt, France (Groupe Renault HQ)
Global headquarters for Groupe Renault, overseeing all subsidiary brands, including Dacia's strategic direction and international market coordination.
Address: Preciziei Bvd. no. 3G, West Gate Business Park, H5 Building, Bucharest
Serves as a key regional engineering hub, leveraging local talent for product development and adaptation for Central and Eastern European markets, as well as global projects.
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As of April 2025, Dacia' leadership includes:
Dacia has been backed by several prominent investors over the years, including:
No major, widely publicized changes specifically at the Dacia brand CEO or direct top leadership level have been noted in the last 12 months. Executive movements often occur within the broader Groupe Renault structure, which may indirectly affect Dacia's strategic direction.
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As Dacia is part of Groupe Renault, employees typically use email addresses associated with the parent company domain. Common corporate email formats include a combination of first name and last name.
firstname.lastname@renault.com
Format
john.doe@renault.com
Example
80%
Success rate
Dacia Media UK • October 7, 2024
The Dacia Duster has once again demonstrated its versatility and value by winning two categories at the Parkers New Car Awards 2025: 'Best Small SUV' and 'Best Car for Dog Owners'. This marks the Duster's continued success in offering practicality and affordability....more
Automotive News Europe • September 26, 2024
Dacia is preparing to launch its new flagship SUV, the Bigster, in 2025. Based on the CMF-B platform, it will be larger than the Duster and offer both hybrid and LPG powertrain options, aiming to provide more space and features while maintaining Dacia's value proposition....more
Dacia Media Global • July 3, 2024
Dacia announced a 4.3% increase in sales for the first half of 2024, with 303,166 units sold. The Sandero remains a top seller, and the brand continues its strong performance in key European markets, reinforcing its position as a leader in affordable mobility....more
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