CycleSurgery was a prominent specialist cycling retailer in the United Kingdom, founded in 1992. Renowned for its comprehensive range of bicycles, components, accessories, and apparel, CycleSurgery also offered expert workshop services and bike fitting. The brand prided itself on knowledgeable staff and a strong connection to the cycling community. Over time, CycleSurgery became part of Outdoor and Cycle Concepts Ltd (O&CC), alongside Snow+Rock and Runners Need. O&CC was subsequently acquired by the AS Adventure Group. Around 2020-2021, the CycleSurgery brand was phased out, with its operations, online presence, and some physical stores being integrated into other brands within the group, primarily Tredz and Cotswold Outdoor.
Served as the central administrative and operational hub for Outdoor and Cycle Concepts Ltd, overseeing strategy, buying, marketing, finance, and HR for brands including CycleSurgery.
A modern office facility designed to support the multifaceted operations of a retail group, likely incorporating showrooms or product review areas.
The work culture within O&CC, and by extension for CycleSurgery's central functions, would have emphasized collaboration, passion for outdoor and cycling activities, product knowledge, and a drive for retail excellence.
This headquarters was significant as it represented the consolidation of several specialist retail brands, aiming to leverage shared services and market strength. For CycleSurgery, it was the center of its later-stage operational and strategic management.
CycleSurgery's primary operations and retail presence were concentrated within the United Kingdom. They operated a network of specialist cycling stores across England and Scotland. While product sourcing was international, their direct sales and service operations were UK-centric.
Kemble House, Unit 1, Delta Wharf, Blackthorne Road
London
London
United Kingdom
Address: 34-40 Theobalds Rd, Holborn, London WC1X 8PX (Former key store location)
To serve the dense urban population of London, including commuters and cycling enthusiasts, providing accessible expert advice, products, and technical support in a prime city location.
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As of April 2025, CycleSurgery' leadership includes:
CycleSurgery has been backed by several prominent investors over the years, including:
No executive new hires or exits specific to the 'CycleSurgery' brand have occurred in the last 12 months, as the brand was integrated into other group companies (Tredz, Cotswold Outdoor) prior to this period. Relevant leadership changes now occur at the AS Adventure Group or its subsidiary levels, affecting the broader portfolio.
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Historically, when CycleSurgery was an active independent brand or part of O&CC, its email formats likely followed common corporate patterns. For example, using a combination of first name and last name. The domain 'cyclesurgery.com' now redirects, so these formats are no longer active for direct communication with the former brand.
[first].[last]@cyclesurgery.com or [first_initial][last]@cyclesurgery.com (speculative historical format)
Format
jane.doe@cyclesurgery.com
Example
75 (historical estimate for a valid contact)%
Success rate
CyclingIndustry.News • June 29, 2020
Outdoor & Cycle Concepts outlined plans to consolidate its retail footprint, leading to the phasing out of the CycleSurgery brand. Stores were to be rebranded under Cotswold Outdoor or Tredz, or closed, as part of a wider strategy by parent AS Adventure Group....more
Bike Europe • May 16, 2017
The European retail giant AS Adventure Group announced its acquisition of Outdoor and Cycle Concepts (O&CC) from Primary Capital. O&CC was the parent company of UK specialist retailers CycleSurgery, Snow+Rock, and Runners Need....more
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