Cybba Inc. is a performance-driven digital marketing and advertising technology company founded in 2007. They specialize in optimizing the full customer journey for e-commerce and B2B businesses. Cybba offers a comprehensive suite of solutions including programmatic advertising, on-site engagement tools (like pop-ups and personalized messaging), email remarketing, and advanced analytics. Their core mission is to help businesses acquire new customers, increase conversions, and boost customer retention by delivering personalized experiences and measurable results. Cybba serves a diverse range of industries, helping clients to reduce cart abandonment, improve lead generation, and maximize their digital marketing ROI.
The Boston headquarters serves as the central command for Cybba's strategic operations, including executive leadership, product development, core engineering, sales, marketing, and administrative functions.
Located in the Seaport District, known for its modern architecture and vibrant business community. The office likely features collaborative workspaces and technology-enabled meeting rooms.
Cybba fosters an innovative, data-driven, and collaborative work culture. Employees are encouraged to be proactive, results-oriented, and to contribute to the company's growth in the fast-paced ad-tech industry.
Being in Boston's Seaport District provides Cybba with access to a rich talent pool, proximity to other tech companies, venture capital, and a dynamic environment conducive to innovation in digital marketing.
Cybba Inc., while headquartered in Boston with a key office in Phoenix, primarily serves clients across North America. Their technology platform enables businesses to run digital marketing campaigns that can reach global audiences. Their services support international e-commerce and lead generation efforts, helping clients engage with customers worldwide through programmatic advertising and personalized on-site experiences.
1 Marina Park Drive, Suite 1410
Boston
MA
USA
Address: Not publicly specified, serves as a regional hub.
To expand market presence in the Western US, provide localized support to regional clients, and leverage the growing tech ecosystem in Arizona.
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As of April 2025, Cybba' leadership includes:
Cybba has been backed by several prominent investors over the years, including:
Cybba Inc. has maintained a relatively stable executive team. No major high-profile executive hires or departures have been publicly announced in the mainstream press over the immediate last 12 months. Any changes are typically internal promotions or strategic hires not widely broadcast.
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Cybba Inc. most commonly uses the email format of first initial followed by last name. This is a standard convention for many technology companies.
flast@cybba.com (e.g., jdoe@cybba.com)
Format
ggendron@cybba.com
Example
80%
Success rate
Cybba Blog • March 15, 2024
Cybba Inc. published insights on their company blog discussing the evolving landscape of advertising technology, focusing on trends such as AI-driven personalization, privacy-centric solutions, and the importance of first-party data strategies for businesses in 2024....more
The Boston Globe • November 17, 2023
Cybba Inc. was named one of the Top Places to Work in Massachusetts by The Boston Globe for 2023. This recognition is based on employee feedback measuring workplace culture, leadership, and benefits....more
Cybba Blog • May 10, 2023
Cybba released a guide on their blog detailing strategies for businesses to master the customer journey through effective personalization and engagement techniques, showcasing their thought leadership in the digital marketing space....more
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