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Cybba's Overview

Total employees62
HeadquartersBoston
Founded2017

Cybba Inc. is a performance-driven digital marketing and advertising technology company founded in 2007. They specialize in optimizing the full customer journey for e-commerce and B2B businesses. Cybba offers a comprehensive suite of solutions including programmatic advertising, on-site engagement tools (like pop-ups and personalized messaging), email remarketing, and advanced analytics. Their core mission is to help businesses acquire new customers, increase conversions, and boost customer retention by delivering personalized experiences and measurable results. Cybba serves a diverse range of industries, helping clients to reduce cart abandonment, improve lead generation, and maximize their digital marketing ROI.

Where is Cybba's Headquarters?

HQ Function

The Boston headquarters serves as the central command for Cybba's strategic operations, including executive leadership, product development, core engineering, sales, marketing, and administrative functions.

Notable Features:

Located in the Seaport District, known for its modern architecture and vibrant business community. The office likely features collaborative workspaces and technology-enabled meeting rooms.

Work Culture:

Cybba fosters an innovative, data-driven, and collaborative work culture. Employees are encouraged to be proactive, results-oriented, and to contribute to the company's growth in the fast-paced ad-tech industry.

HQ Significance:

Being in Boston's Seaport District provides Cybba with access to a rich talent pool, proximity to other tech companies, venture capital, and a dynamic environment conducive to innovation in digital marketing.

Values Reflected in HQ: The headquarters' location and design likely reflect Cybba's values of innovation, technological advancement, collaboration, and a forward-thinking approach to business.

Location:

Cybba Inc., while headquartered in Boston with a key office in Phoenix, primarily serves clients across North America. Their technology platform enables businesses to run digital marketing campaigns that can reach global audiences. Their services support international e-commerce and lead generation efforts, helping clients engage with customers worldwide through programmatic advertising and personalized on-site experiences.

Street Address:

1 Marina Park Drive, Suite 1410

City:

Boston

State/Province:

MA

Country:

USA

Cybba's Global Presence

Phoenix, AZ, USA

Address: Not publicly specified, serves as a regional hub.

To expand market presence in the Western US, provide localized support to regional clients, and leverage the growing tech ecosystem in Arizona.

Buying Intent Signals for Cybba

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cybba

As of April 2025, Cybba' leadership includes:

Greg Gendron - Co-Founder & Chief Executive Officer
Robert Dilio - Co-Founder & President
Stephen Harvey - Chief Revenue Officer
Michael Kania - Chief Financial Officer
Rafael Lavoie (Chris) - Vice President, Data & Analytics

Investors of Cybba

Cybba has been backed by several prominent investors over the years, including:

Praetorian Ventures
Massachusetts Capital Resource Company
Egan-Managed Capital
LaunchCapital

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Cybba Inc. has maintained a relatively stable executive team. No major high-profile executive hires or departures have been publicly announced in the mainstream press over the immediate last 12 months. Any changes are typically internal promotions or strategic hires not widely broadcast.

Technology (Tech Stack) used by Cybba

Discover the tools Cybba uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cybba Email Formats and Examples

Cybba Inc. most commonly uses the email format of first initial followed by last name. This is a standard convention for many technology companies.

flast@cybba.com (e.g., jdoe@cybba.com)

Format

ggendron@cybba.com

Example

80%

Success rate

News and media

Cybba BlogMarch 15, 2024

Cybba Inc. Highlights Key Ad Tech Trends for 2024

Cybba Inc. published insights on their company blog discussing the evolving landscape of advertising technology, focusing on trends such as AI-driven personalization, privacy-centric solutions, and the importance of first-party data strategies for businesses in 2024....more

The Boston GlobeNovember 17, 2023

Cybba Inc. Recognized as a Top Place to Work in Massachusetts

Cybba Inc. was named one of the Top Places to Work in Massachusetts by The Boston Globe for 2023. This recognition is based on employee feedback measuring workplace culture, leadership, and benefits....more

Cybba BlogMay 10, 2023

Cybba Inc. Shares Expertise on Mastering the Customer Journey

Cybba released a guide on their blog detailing strategies for businesses to master the customer journey through effective personalization and engagement techniques, showcasing their thought leadership in the digital marketing space....more

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