HQ Function

The New York headquarters serves as the central command for CUUP's operations, including product design, development, brand strategy, marketing, e-commerce management, customer experience, and corporate administration.

Notable Features:

Likely a modern, open-concept office space designed to foster collaboration and creativity, reflecting the brand's contemporary aesthetic. It would house design studios, meeting spaces, and areas for digital content creation.

Work Culture:

CUUP's work culture is described as innovative, fast-paced, and mission-driven, with a strong focus on inclusivity, customer feedback, and disrupting the traditional lingerie market. Collaboration and a passion for the brand's values are key.

HQ Significance:

The headquarters is crucial for maintaining brand cohesion, driving product innovation, managing global digital sales channels, and executing strategic growth initiatives in the competitive DTC landscape.

Values Reflected in HQ: The headquarters likely reflects CUUP's core values of modernity, minimalism, inclusivity (in thought and design process), quality, and transparency through its physical layout, design choices, and operational flow.

Location:

CUUP operates primarily as a global direct-to-consumer e-commerce brand. Its products are accessible to an international customer base through its website, with shipping capabilities to numerous countries. Their global presence is supported by digital marketing, international logistics partnerships, and customer service tailored to a worldwide audience.

Street Address:

Specific corporate street address not publicly listed; operations based in New York City.

City:

New York

State/Province:

NY

Country:

USA