Custora was a leading customer analytics platform that specialized in helping e-commerce businesses understand customer behavior, predict customer lifetime value (CLV), and reduce churn. Its software provided advanced segmentation, cohort analysis, and actionable insights for personalized marketing campaigns. Founded in 2011, Custora quickly gained recognition for its powerful predictive models. In May 2019, Custora was acquired by Amperity, a comprehensive customer data platform (CDP). The acquisition aimed to integrate Custora's advanced analytics and AI-driven insights into Amperity's platform, enhancing its capabilities in customer intelligence and identity resolution. Custora's technology and expertise now contribute to Amperity's offerings.
Served as the central hub for all of Custora's operations, including product development, engineering, sales, marketing, customer support, and administration for its customer analytics platform.
Likely a modern, open-plan office space within a commercial building in a vibrant NYC neighborhood, designed to foster collaboration, innovation, and a dynamic work environment suitable for a tech startup.
Custora was known for a data-driven, innovative, and customer-focused culture. As a growing tech company, it likely fostered an environment of agile development, continuous learning, and collaborative problem-solving, with a strong emphasis on helping clients succeed.
The New York City headquarters was strategically important, providing Custora with access to a rich talent pool, proximity to potential e-commerce clients, venture capital, and a thriving tech ecosystem.
As an independent entity, Custora primarily served clients from its U.S. base, though its platform was used by global e-commerce businesses. Since its acquisition in 2019, Custora's technology and expertise have been integrated into Amperity, which has a significant global presence. Amperity supports enterprise customers across North America, Europe, and Asia-Pacific, offering its customer data platform solutions to international brands. This includes global sales, customer support, and data processing capabilities compliant with various regional regulations.
116 W Houston St
New York
NY
USA
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As of April 2025, Custora' leadership includes:
Custora has been backed by several prominent investors over the years, including:
Custora was acquired by Amperity in May 2019. Consequently, there have been no executive hires or exits specific to Custora as an independent entity in the last 12 months. Leadership and team integration occurred within Amperity post-acquisition.
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Prior to its acquisition by Amperity, Custora likely utilized common email formats standard for technology companies. While specific, verified internal formats are not publicly detailed post-acquisition, typical patterns included [first_initial][last] (e.g., jdoe@custora.com) or [first].[last] (e.g., jane.doe@custora.com). These are estimated formats.
[first_initial][last]@custora.com or [first].[last]@custora.com
Format
jdoe@custora.com
Example
75%
Success rate
TechCrunch • May 14, 2019
Amperity, a Seattle-based customer data platform (CDP), announced its acquisition of Custora, a New York-based advanced customer analytics platform. The deal aimed to combine Custora's predictive analytics and customer insights with Amperity's robust CDP capabilities to offer enhanced customer intelligence solutions, particularly for retailers and direct-to-consumer brands....more
Forbes • July 23, 2013
Custora, a platform providing predictive analytics for e-commerce businesses, secured $6.5 million in Series A funding. The investment round was led by Foundation Capital, with participation from existing investors Greycroft Partners and Valhalla Partners. The funds were intended to help Custora expand its team and further develop its platform's capabilities in customer segmentation and lifetime value prediction....more
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