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Custora's Overview

Total employees2
HeadquartersNew York
Founded2011

Custora was a leading customer analytics platform that specialized in helping e-commerce businesses understand customer behavior, predict customer lifetime value (CLV), and reduce churn. Its software provided advanced segmentation, cohort analysis, and actionable insights for personalized marketing campaigns. Founded in 2011, Custora quickly gained recognition for its powerful predictive models. In May 2019, Custora was acquired by Amperity, a comprehensive customer data platform (CDP). The acquisition aimed to integrate Custora's advanced analytics and AI-driven insights into Amperity's platform, enhancing its capabilities in customer intelligence and identity resolution. Custora's technology and expertise now contribute to Amperity's offerings.

Where is Custora's Headquarters?

HQ Function

Served as the central hub for all of Custora's operations, including product development, engineering, sales, marketing, customer support, and administration for its customer analytics platform.

Notable Features:

Likely a modern, open-plan office space within a commercial building in a vibrant NYC neighborhood, designed to foster collaboration, innovation, and a dynamic work environment suitable for a tech startup.

Work Culture:

Custora was known for a data-driven, innovative, and customer-focused culture. As a growing tech company, it likely fostered an environment of agile development, continuous learning, and collaborative problem-solving, with a strong emphasis on helping clients succeed.

HQ Significance:

The New York City headquarters was strategically important, providing Custora with access to a rich talent pool, proximity to potential e-commerce clients, venture capital, and a thriving tech ecosystem.

Values Reflected in HQ: The headquarters likely aimed to reflect Custora's core values such as innovation in data science, a commitment to customer success, collaboration among teams, and transparency in its operations.

Location:

As an independent entity, Custora primarily served clients from its U.S. base, though its platform was used by global e-commerce businesses. Since its acquisition in 2019, Custora's technology and expertise have been integrated into Amperity, which has a significant global presence. Amperity supports enterprise customers across North America, Europe, and Asia-Pacific, offering its customer data platform solutions to international brands. This includes global sales, customer support, and data processing capabilities compliant with various regional regulations.

Street Address:

116 W Houston St

City:

New York

State/Province:

NY

Country:

USA

Custora's Global Presence

Buying Intent Signals for Custora

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Custora

As of April 2025, Custora' leadership includes:

Corey Pierson - Co-founder & CEO (Pre-Acquisition)
Jonathan 'Jon' Golis - Co-founder & CTO (Pre-Acquisition)

Investors of Custora

Custora has been backed by several prominent investors over the years, including:

Foundation Capital
Greycroft
Valhalla Partners
Correlation Ventures
Comcast Ventures
PivotNorth Capital
SV Angel

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Custora was acquired by Amperity in May 2019. Consequently, there have been no executive hires or exits specific to Custora as an independent entity in the last 12 months. Leadership and team integration occurred within Amperity post-acquisition.

Technology (Tech Stack) used by Custora

Discover the tools Custora uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Custora Email Formats and Examples

Prior to its acquisition by Amperity, Custora likely utilized common email formats standard for technology companies. While specific, verified internal formats are not publicly detailed post-acquisition, typical patterns included [first_initial][last] (e.g., jdoe@custora.com) or [first].[last] (e.g., jane.doe@custora.com). These are estimated formats.

[first_initial][last]@custora.com or [first].[last]@custora.com

Format

jdoe@custora.com

Example

75%

Success rate

News and media

TechCrunchMay 14, 2019

Amperity acquires customer analytics platform Custora

Amperity, a Seattle-based customer data platform (CDP), announced its acquisition of Custora, a New York-based advanced customer analytics platform. The deal aimed to combine Custora's predictive analytics and customer insights with Amperity's robust CDP capabilities to offer enhanced customer intelligence solutions, particularly for retailers and direct-to-consumer brands....more

ForbesJuly 23, 2013

Custora Raises $6.5 Million To Help Online Retailers Keep Customers Coming Back

Custora, a platform providing predictive analytics for e-commerce businesses, secured $6.5 million in Series A funding. The investment round was led by Foundation Capital, with participation from existing investors Greycroft Partners and Valhalla Partners. The funds were intended to help Custora expand its team and further develop its platform's capabilities in customer segmentation and lifetime value prediction....more

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