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CustomerGauge's Overview

Total employees54
HeadquartersAmsterdam
Founded2007

CustomerGauge is a premier B2B Account Experience (AX) software provider, empowering businesses to improve customer retention, reduce churn, and drive account growth. Their platform integrates Net Promoter Score (NPS), Net Revenue Retention (NRR), and other customer feedback metrics to deliver actionable insights for B2B customer relationship management. CustomerGauge helps companies monetize their customer experience programs by linking feedback directly to financial outcomes and enabling proactive engagement with at-risk accounts and growth opportunities.

Where is CustomerGauge's Headquarters?

HQ Function

Serves as the global operational and strategic center, driving product innovation, international sales, marketing, and overall company direction for CustomerGauge's Account Experience platform.

Notable Features:

Modern office facilities situated in a well-connected business district, designed to foster collaboration, creativity, and innovation among its global team.

Work Culture:

Characterized by a dynamic, customer-centric, and results-oriented environment. CustomerGauge fosters teamwork, data-driven decision-making, and continuous learning, reflecting its mission to help businesses improve customer relationships.

HQ Significance:

Amsterdam's international character, thriving tech ecosystem, and central European location provide CustomerGauge with access to diverse talent and a strong base for its global operations and expansion.

Values Reflected in HQ: The headquarters' environment reflects CustomerGauge's core values of innovation, customer focus, global collaboration, and transparency.

Location:

CustomerGauge supports its global B2B client base through its strategically located offices in Europe (Amsterdam, Netherlands - Global HQ) and North America (Acton, MA - North American HQ), complemented by a significant technical and development hub in Lviv, Ukraine. This international presence enables dedicated sales, marketing, customer success, support, and product development tailored to regional needs, ensuring comprehensive coverage for enterprises worldwide seeking to improve account experience and drive revenue retention.

Street Address:

Fred. Roeskestraat 115

City:

Amsterdam

State/Province:

Noord-Holland

Country:

The Netherlands

CustomerGauge's Global Presence

Acton, Massachusetts, USA

Address: 125 Nagog Park, Acton, MA 01720

Drives growth and supports CustomerGauge's expanding customer base in North America, a significant market for customer experience, retention, and account management technologies.

Lviv, Ukraine

Address: Operational presence in Lviv, specific street address not publicly detailed.

Provides critical engineering and operational support for CustomerGauge's global platform, contributing to product innovation, feature development, and service stability.

Buying Intent Signals for CustomerGauge

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CustomerGauge

As of April 2025, CustomerGauge' leadership includes:

Adam Dorrell - CEO & Co-founder
Camilla Scholten - COO & Co-founder
Ian Luck - Chief Product Officer
Trish R. Dillon - Chief Marketing Officer
David C. Lazzar - Chief Revenue Officer
Sardool Singh - VP Finance

Investors of CustomerGauge

CustomerGauge has been backed by several prominent investors over the years, including:

PSG Equity
Connected Capital
Nauta Capital

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

CustomerGauge significantly strengthened its executive leadership team in the last 12 months with the strategic appointments of a new Chief Marketing Officer and a new Chief Revenue Officer, aimed at accelerating growth and expanding market presence. No major executive departures were publicly announced during this period.

New Appointments:

Trish R. Dillon, Trish R. Dillon appointed as Chief Marketing Officer to lead global marketing strategy and drive brand growth.
David C. Lazzar, David C. Lazzar appointed as Chief Revenue Officer to spearhead global sales operations and revenue generation.

Technology (Tech Stack) used by CustomerGauge

Discover the tools CustomerGauge uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CustomerGauge Email Formats and Examples

CustomerGauge primarily utilizes the `firstname.lastname@customergauge.com` email format for its employees. This is a common pattern in many B2B technology companies, facilitating easier communication. Another less common, but possible, format could be `firstinitiallastname@customergauge.com`.

[first].[last]@customergauge.com

Format

jane.doe@customergauge.com

Example

90%

Success rate

News and media

CustomerGauge NewsApril 10, 2024

CustomerGauge Recognized as a Leader in G2 Spring 2024 Grid® Reports Across Multiple Categories

CustomerGauge was distinguished as a leader in several categories, including Feedback Analytics and Experience Management, within the G2 Spring 2024 Grid® Reports, underscoring strong customer satisfaction and a prominent market presence....more

PR NewswireJanuary 10, 2024

CustomerGauge Announces Significant Growth Investment from PSG

CustomerGauge secured a major growth investment from PSG Equity. This funding is aimed at accelerating international expansion, enhancing product development for its Account Experience (AX) platform, and scaling operations....more

CustomerGauge NewsOctober 25, 2023

CustomerGauge Strengthens Leadership Team with Key Appointments of CMO and CRO

CustomerGauge announced the strategic hiring of Trish R. Dillon as Chief Marketing Officer and David C. Lazzar as Chief Revenue Officer, significantly bolstering its executive team to drive future growth and market strategy....more

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