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Customer Thermometer's Overview

Total employees
HeadquartersFarnborough
Founded2010

Customer Thermometer is a survey software solution renowned for its simple, one-click email surveys designed to capture real-time customer feedback and improve customer satisfaction. Their platform enables businesses to easily embed feedback questions (using recognizable icons like smileys or thumbs up/down) directly into emails and track responses, Net Promoter Score (NPS), and Customer Satisfaction (CSAT) scores. This immediate and low-friction approach typically results in higher response rates. In July 2021, Customer Thermometer was acquired by Exclaimer, a global leader in email signature management solutions. The acquisition aimed to integrate Customer Thermometer's feedback capabilities into Exclaimer's platform, allowing businesses to collect feedback directly from email signatures.

Where is Customer Thermometer's Headquarters?

HQ Function

The Farnborough HQ serves as the global operational center for Exclaimer, encompassing strategic planning, product development (including Customer Thermometer's features), global sales, marketing, finance, and customer support leadership.

Notable Features:

A modern office environment designed to foster collaboration and innovation, equipped with facilities to support a global technology company's operations.

Work Culture:

The work culture, influenced by Exclaimer, likely emphasizes customer-centricity, technological innovation, teamwork, and a dynamic approach to solving business communication challenges. Emphasis is placed on creating value through integrated solutions.

HQ Significance:

The Farnborough headquarters is strategically significant for its access to UK and European tech talent, its role in coordinating global operations, and as the nerve center for Exclaimer's growth and product integration strategies, including Customer Thermometer.

Values Reflected in HQ: The headquarters likely reflects values such as professionalism, innovation, global connectivity, and a commitment to excellence in customer service and product development for both Exclaimer and Customer Thermometer product lines.

Location:

Through its integration with Exclaimer, Customer Thermometer benefits from a robust global presence. Exclaimer supports key business functions including sales, marketing, customer success, and technical support across North America, Europe (UK & EU), and has an expanding reach in other international markets. This global footprint ensures that customers of both Exclaimer and Customer Thermometer receive localized assistance and that the product development reflects diverse international customer needs.

Street Address:

Exclaimer, 25 Farnborough Road

City:

Farnborough

State/Province:

Hampshire

Country:

United Kingdom

Customer Thermometer's Global Presence

Miami, Florida/USA

Address: Exclaimer LLC, 8200 NW 41st Street, Suite 200, Doral, FL 33166, USA

To provide localized support and market presence for the Americas, catering to the specific needs of businesses in the region and driving growth for Exclaimer's suite of products.

Venlo/Netherlands

Address: Exclaimer B.V., Noorderpoort 9, 5916 PJ Venlo, Netherlands

To strengthen Exclaimer's presence in the EU, offering tailored services and support to European businesses and navigating regional market dynamics.

Buying Intent Signals for Customer Thermometer

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Customer Thermometer

As of April 2025, Customer Thermometer' leadership includes:

Marco Pietropaoli - Chief Executive Officer
Rob Furlong - Chief Financial Officer
Daniel Richardson - Chief Technology Officer
Lindsay Müller - Chief Marketing Officer
David Willis - Chief Revenue Officer

Investors of Customer Thermometer

Customer Thermometer has been backed by several prominent investors over the years, including:

Insight Partners
Hg Capital
Livingbridge (previous investor in Exclaimer before Insight Partners)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Exclaimer's executive team has largely focused on strategic growth and integration post-acquisitions. While specific changes directly linked to the Customer Thermometer brand leadership are not prominent, Exclaimer periodically strengthens its leadership. For the most current information, official press releases or Exclaimer's LinkedIn page would be the best source.

Technology (Tech Stack) used by Customer Thermometer

Discover the tools Customer Thermometer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Customer Thermometer Email Formats and Examples

Email formats for Exclaimer, the parent company of Customer Thermometer, typically follow common professional patterns. The most prevalent structure is [first].[last]@exclaimer.com.

[first].[last]@exclaimer.com

Format

jane.doe@exclaimer.com

Example

90%

Success rate

News and media

Exclaimer NewsJuly 14, 2021

Customer Thermometer news title: Exclaimer Acquires Customer Thermometer to Revolutionize How Businesses Collect In-Signature Feedback

Exclaimer today announced its acquisition of Customer Thermometer, the 1-click survey company. Customer Thermometer's solution will integrate with Exclaimer's leading signature management platform, transforming email signatures into a valuable, low-effort channel for real-time feedback collection and enhancing customer experience initiatives....more

Exclaimer NewsFebruary 1, 2022

Customer Thermometer news title: Exclaimer Expands Portfolio with Acquisition of Periodic – The Calendar-Based Booking Platform

Exclaimer announced the acquisition of Periodic, a calendar-based booking platform. This move broadens Exclaimer's offerings, aiming to streamline appointment scheduling directly from email signatures, complementing existing signature management and feedback tools like Customer Thermometer....more

Exclaimer NewsMay 10, 2023

Customer Thermometer news title: Exclaimer Launches User-Driven Feedback Collection Tool within its Signature Management Platform

Exclaimer has launched a new feedback collection tool directly within its signature management platform, leveraging the technology and expertise gained from the Customer Thermometer acquisition. This allows users to easily add feedback buttons to their email signatures....more

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