Customer Thermometer is a survey software solution renowned for its simple, one-click email surveys designed to capture real-time customer feedback and improve customer satisfaction. Their platform enables businesses to easily embed feedback questions (using recognizable icons like smileys or thumbs up/down) directly into emails and track responses, Net Promoter Score (NPS), and Customer Satisfaction (CSAT) scores. This immediate and low-friction approach typically results in higher response rates. In July 2021, Customer Thermometer was acquired by Exclaimer, a global leader in email signature management solutions. The acquisition aimed to integrate Customer Thermometer's feedback capabilities into Exclaimer's platform, allowing businesses to collect feedback directly from email signatures.
The Farnborough HQ serves as the global operational center for Exclaimer, encompassing strategic planning, product development (including Customer Thermometer's features), global sales, marketing, finance, and customer support leadership.
A modern office environment designed to foster collaboration and innovation, equipped with facilities to support a global technology company's operations.
The work culture, influenced by Exclaimer, likely emphasizes customer-centricity, technological innovation, teamwork, and a dynamic approach to solving business communication challenges. Emphasis is placed on creating value through integrated solutions.
The Farnborough headquarters is strategically significant for its access to UK and European tech talent, its role in coordinating global operations, and as the nerve center for Exclaimer's growth and product integration strategies, including Customer Thermometer.
Through its integration with Exclaimer, Customer Thermometer benefits from a robust global presence. Exclaimer supports key business functions including sales, marketing, customer success, and technical support across North America, Europe (UK & EU), and has an expanding reach in other international markets. This global footprint ensures that customers of both Exclaimer and Customer Thermometer receive localized assistance and that the product development reflects diverse international customer needs.
Exclaimer, 25 Farnborough Road
Farnborough
Hampshire
United Kingdom
Address: Exclaimer LLC, 8200 NW 41st Street, Suite 200, Doral, FL 33166, USA
To provide localized support and market presence for the Americas, catering to the specific needs of businesses in the region and driving growth for Exclaimer's suite of products.
Address: Exclaimer B.V., Noorderpoort 9, 5916 PJ Venlo, Netherlands
To strengthen Exclaimer's presence in the EU, offering tailored services and support to European businesses and navigating regional market dynamics.
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As of April 2025, Customer Thermometer' leadership includes:
Customer Thermometer has been backed by several prominent investors over the years, including:
Exclaimer's executive team has largely focused on strategic growth and integration post-acquisitions. While specific changes directly linked to the Customer Thermometer brand leadership are not prominent, Exclaimer periodically strengthens its leadership. For the most current information, official press releases or Exclaimer's LinkedIn page would be the best source.
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Email formats for Exclaimer, the parent company of Customer Thermometer, typically follow common professional patterns. The most prevalent structure is [first].[last]@exclaimer.com.
[first].[last]@exclaimer.com
Format
jane.doe@exclaimer.com
Example
90%
Success rate
Exclaimer News • July 14, 2021
Exclaimer today announced its acquisition of Customer Thermometer, the 1-click survey company. Customer Thermometer's solution will integrate with Exclaimer's leading signature management platform, transforming email signatures into a valuable, low-effort channel for real-time feedback collection and enhancing customer experience initiatives....more
Exclaimer News • February 1, 2022
Exclaimer announced the acquisition of Periodic, a calendar-based booking platform. This move broadens Exclaimer's offerings, aiming to streamline appointment scheduling directly from email signatures, complementing existing signature management and feedback tools like Customer Thermometer....more
Exclaimer News • May 10, 2023
Exclaimer has launched a new feedback collection tool directly within its signature management platform, leveraging the technology and expertise gained from the Customer Thermometer acquisition. This allows users to easily add feedback buttons to their email signatures....more
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