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Customer Alliance's Overview

Total employees85
HeadquartersBerlin
Founded2009

Customer Alliance is a German technology company specializing in review management and customer experience solutions. Their platform, 'Review Analytics,' empowers businesses, particularly in the hospitality, automotive, and retail sectors, to collect authentic customer feedback, manage online reviews across various portals, improve their online reputation, and gain actionable insights to enhance customer satisfaction and drive business growth. They offer tools for sending review invitations, monitoring review sites, analyzing feedback sentiment, and showcasing positive reviews.

Where is Customer Alliance's Headquarters?

HQ Function

Serves as the central hub for product development, engineering, sales, marketing, customer support, and administrative operations for Customer Alliance's global activities.

Notable Features:

Located in a modern office space within Berlin's Prenzlauer Berg district, known for its vibrant tech scene. The office is designed to foster collaboration and innovation.

Work Culture:

Customer Alliance cultivates an international, dynamic, and agile work environment. Emphasis is placed on teamwork, open communication, continuous learning, a customer-centric approach, and employee empowerment. The culture is often described as supportive and inclusive.

HQ Significance:

Berlin is a leading European technology and startup hub, providing Customer Alliance with access to a rich talent pool, investment opportunities, and a strong innovation network. The HQ's location underscores the company's European roots and global ambitions.

Values Reflected in HQ: The headquarters likely reflects values such as innovation (modern and tech-enabled workspace), collaboration (open and interactive office design), and internationality (diverse team environment).

Location:

Customer Alliance serves thousands of businesses in over 35 countries worldwide. While headquartered in Germany, the company supports a global client base, particularly strong in Europe, with expanding operations in North America and other international markets. Key functions supported globally include multilingual customer support, international sales and account management, and a universally accessible SaaS platform for review management and customer experience analytics.

Street Address:

Wolliner Straße 100A

City:

Berlin

State/Province:

Berlin

Country:

Germany

Customer Alliance's Global Presence

Global (Remote Operations)

Address: Not Applicable (Distributed Workforce)

To provide localized support, engage with clients in their respective markets, and drive international growth by extending the company's reach beyond its Berlin headquarters.

Buying Intent Signals for Customer Alliance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Customer Alliance

As of April 2025, Customer Alliance' leadership includes:

Torsten Sabel - Co-Founder & CEO
Moritz Klussmann - Co-Founder & Managing Director
Frank Wöbbeking - Chief Technology Officer (CTO)

Investors of Customer Alliance

Customer Alliance has been backed by several prominent investors over the years, including:

High-Tech Gründerfonds (HTGF)
Mountain Partners
Engelhorn Industrie & Beteiligungs GmbH

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-level executive hires or departures have been publicly announced by Customer Alliance in the last 12 months, indicating stability in the core leadership team. Any senior-level role changes below C-level are typically part of ongoing team development.

Technology (Tech Stack) used by Customer Alliance

Discover the tools Customer Alliance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Customer Alliance Email Formats and Examples

Customer Alliance likely utilizes standard professional email address formats for its employees. Common patterns include [first initial].[last name]@customer-alliance.com or [first name].[last name]@customer-alliance.com. For instance, an employee named Jane Doe might have an email like j.doe@customer-alliance.com.

f.last@customer-alliance.com (e.g., j.doe@customer-alliance.com)

Format

t.sabel@customer-alliance.com

Example

80%

Success rate

News and media

Customer Alliance Blog / Great Place to Work® DeutschlandMarch 2024

Customer Alliance Earns 2024 Great Place to Work Certification™

Customer Alliance announced it has been officially certified as a Great Place to Work for 2024 by Great Place to Work® Deutschland. This recognition highlights the company's commitment to fostering a positive, supportive, and engaging workplace culture, based on direct feedback from its employees....more

HotelTechReportJanuary 2024

Customer Alliance Recognized as Finalist in 2024 HotelTechAwards

Customer Alliance was named a finalist for Best Reputation Management Software in the 2024 HotelTechAwards. This distinction, based on reviews from hoteliers and industry experts, underscores its strong performance and customer satisfaction in the competitive hospitality technology sector....more

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