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CustomBooks™'s Overview

Total employees21
HeadquartersSalisbury
Founded2012

CustomBookSerp is a specialized service offered by Self Publishing Formula, dedicated to helping authors enhance their book's visibility on search engine results pages (SERPs). They provide expert services including keyword research, metadata optimization, Amazon and BookBub ad management, and overall book marketing strategies tailored to improve online discoverability and sales. The service aims to empower authors by optimizing their online presence and connecting their works with a broader readership.

Where is CustomBooks™'s Headquarters?

HQ Function

Operational coordination, service development, client strategy, and marketing for the CustomBookSerp service, as part of Self Publishing Formula's broader offerings.

Notable Features:

As a largely remote operation, its 'headquarters' is virtual, emphasizing digital infrastructure and global collaboration capabilities.

Work Culture:

Client-centric, results-driven, and collaborative, with a strong focus on expertise in digital marketing, SEO for authors, and paid advertising. The culture encourages continuous learning to stay ahead of industry trends.

HQ Significance:

The remote and digitally-focused operational model allows CustomBookSerp to leverage talent from various locations and efficiently serve authors worldwide, reflecting agility and a modern approach to specialized author services.

Values Reflected in HQ: Expertise, author empowerment, innovation in book marketing, transparency, and measurable results.

Location:

CustomBookSerp, as part of Self Publishing Formula, offers its specialized author services globally. Through its digital platform and remote team, it supports authors from various countries in optimizing their book's search engine visibility and marketing reach across international online marketplaces and platforms.

Street Address:

Not publicly disclosed (Primarily Remote Operations)

City:

Salisbury

State/Province:

Wiltshire

Country:

United Kingdom

CustomBooks™'s Global Presence

Buying Intent Signals for CustomBooks™

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CustomBooks™

As of April 2025, CustomBooks™' leadership includes:

Mark P. Dawson - Founder, Self Publishing Formula
Tom Ipswich - Head of Ads, Self Publishing Formula (Overseeing CustomBookSerp)

Investors of CustomBooks™

CustomBooks™ has been backed by several prominent investors over the years, including:

Privately Funded (as part of Self Publishing Formula)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive new hires or exits specifically for the CustomBookSerp service team within Self Publishing Formula in the last 12 months. The team structure remains stable under existing leadership.

Technology (Tech Stack) used by CustomBooks™

Discover the tools CustomBooks™ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CustomBooks™ Email Formats and Examples

CustomBookSerp is a service by Self Publishing Formula. Inquiries are typically channeled through official contact forms or support addresses associated with Self Publishing Formula. Direct individual email patterns for CustomBookSerp personnel are not publicly advertised.

For Self Publishing Formula, common email patterns might be [first]@selfpublishingformula.com or [first].[last]@selfpublishingformula.com. For service inquiries, use official channels.

Format

support@selfpublishingformula.com

Example

90%

Success rate

News and media

Self Publishing FormulaOctober 20, 2023

CustomBookSerp Service Showcases New Branding and Continued Author Support

The CustomBookSerp service, a key offering from Self Publishing Formula, was recently updated with new branding (logo updated October 2023) and continues to provide specialized SEO and book marketing services for authors. The service focuses on optimizing book listings and ad campaigns for better visibility on search engines and retail platforms....more

Self Publishing Formula Blog & PodcastOngoing

Self Publishing Formula Regularly Shares Insights on Book Marketing and SEO

Self Publishing Formula, the parent of CustomBookSerp, consistently releases educational content through its blog and podcast, often covering topics directly relevant to the strategies employed by CustomBookSerp, such as author SEO, Amazon advertising, and book launch tactics....more

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