Custom Fleet
Custom Fleet's Overview
Custom Fleet is a prominent market leader in fleet management and leasing solutions, primarily serving businesses across Australia and New Zealand. Acquired by Element Fleet Management, Custom Fleet partners with organizations of all sizes to deliver tailored fleet strategies that aim to reduce operational costs, enhance efficiency, improve driver safety, and manage vehicle lifecycle. Their comprehensive services include vehicle acquisition and leasing, maintenance programs, fuel management, telematics and vehicle tracking, accident management, registration and fines management, and Fringe Benefits Tax (FBT) reporting. They focus on leveraging data and technology to provide actionable insights and sustainable fleet options, including support for transitioning to electric vehicles (EVs).
Where is Custom Fleet's Headquarters?
HQ Function
Serves as the central operational and strategic hub for Custom Fleet in Australia, overseeing business development, client relationship management, service delivery, and policy for its fleet management and leasing solutions across the nation.
Notable Features:
Modern office facilities situated in Sydney's central business district, designed to foster collaboration and provide a professional environment for staff and client interactions. Likely equipped with advanced technology to support its operations.
Work Culture:
A client-centric and innovative work culture focused on delivering value and expertise in fleet management. Emphasizes teamwork, professional growth, and adapting to the evolving needs of the automotive and fleet industries.
HQ Significance:
The Sydney headquarters is crucial for steering Custom Fleet's market leadership in Australia, driving innovation in fleet solutions, and maintaining strong relationships with a diverse range of corporate and government clients.
Values Reflected in HQ: The headquarters likely reflects Custom Fleet's core values of customer focus, integrity, innovation, expertise, and commitment to sustainability in fleet operations.
Location:
Custom Fleet's direct branded operations are primarily focused on Australia and New Zealand. However, as part of Element Fleet Management (TSE:EFN), a leading global fleet manager, Custom Fleet benefits from Element's extensive international network, global best practices, and deep industry insights. This affiliation allows Custom Fleet to offer its Australasian clients world-class solutions and potentially coordinate services for multinational corporations through the broader Element Fleet Management footprint, which spans the United States, Canada, Mexico, Australia, and New Zealand.
Street Address:
Level 13, 207 Kent Street
City:
Sydney
State/Province:
NSW
Country:
Australia
Custom Fleet's Global Presence
Melbourne, VIC, Australia
Address: Level 5, 484 St Kilda Road, Melbourne VIC 3004
To effectively serve the significant Victorian market, offering tailored fleet solutions for diverse industries including logistics, services, and corporate businesses.
Brisbane, QLD, Australia
Address: Level 5, 15 Little Cribb Street, Milton QLD 4064
To support and expand Custom Fleet's presence in Queensland, addressing the specific fleet requirements of businesses operating in this resource-rich and geographically diverse state.
Perth, WA, Australia
Address: Level 1, 100 Havelock Street, West Perth WA 6005
To provide dedicated fleet management services to clients across Western Australia, understanding the unique demands of its economy and vast operational areas.
Adelaide, SA, Australia
Address: Ground Floor, 132-134 Fullarton Road, Rose Park SA 5067
To cater to the South Australian market, supporting a mix of industries including manufacturing, wine production, healthcare, and various service sectors.
Auckland, New Zealand
Address: Level 2, Building B, 600 Great South Road, Ellerslie, Auckland 1051
To lead Custom Fleet's business in New Zealand, offering innovative and efficient fleet solutions to a wide range of industries across both North and South Islands (website: https://www.customfleet.co.nz/).
Buying Intent Signals for Custom Fleet
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Executive Team of Custom Fleet
As of April 2025, Custom Fleet' leadership includes:
Investors of Custom Fleet
Custom Fleet has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information regarding specific high-profile executive hires or exits within Custom Fleet's direct leadership in Australia and New Zealand over the last 12 months (approx. mid-2023 to mid-2024) is limited, suggesting a period of leadership stability. Any significant changes within the parent company, Element Fleet Management, are typically announced through their investor relations channels.
Technology (Tech Stack) used by Custom Fleet
Discover the tools Custom Fleet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Custom Fleet Email Formats and Examples
Custom Fleet most commonly uses the 'firstname.lastname' email format for its employees in Australia (e.g., @customfleet.com.au) and New Zealand (e.g., @customfleet.co.nz). Variations may exist but this is the predominant structure observed.
[first].[last]@customfleet.com.au
Format
jane.doe@customfleet.com.au
Example
80%
Success rate
News and media
Newswire CA / Element Fleet Management • February 8, 2024
Element Fleet Management Highlights Strong Australasian Performance in 2023 Results
Element Fleet Management, parent company of Custom Fleet, reported robust Q4 and full-year 2023 financial results, noting strong performance and growth in its Australasian segment, which includes Custom Fleet. This was attributed to new client acquisitions and sustained demand for fleet optimization services....more
Fleet Auto News • August 3, 2023
Custom Fleet Wins Canstar Blue Award For Most Satisfied Customers in Fleet Management 2023
Custom Fleet was recognized with the Canstar Blue 'Most Satisfied Customers' award for Fleet Management in Australia for 2023. The company achieved five-star ratings across all evaluated categories, including overall satisfaction, customer service, value for money, and vehicle servicing....more
Custom Fleet Website (News & Insights) • March 29, 2023
Custom Fleet Details Support for Customers Transitioning to Electric Vehicles
Custom Fleet reaffirmed its commitment to assisting clients with the transition to electric vehicles (EVs) by outlining its strategies, tools, and partnerships. The company aims to provide comprehensive support for fleets looking to adopt EVs, including TCO analysis, charging infrastructure advice, and vehicle sourcing....more
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