Curve
Curve's Overview
Curve is a financial technology company that offers a unique smart card and mobile app designed to consolidate multiple bank cards into a single Curve card. Users can manage their finances, track spending across different accounts, earn rewards, and benefit from features like 'Go Back in Time' which allows switching the card used for a transaction post-purchase. Curve aims to simplify and unify the often fragmented world of personal finance, providing users with more control, flexibility, and insights into their spending habits. It operates in the UK, European Economic Area (EEA), and the United States.
Where is Curve's Headquarters?
HQ Function
Global headquarters housing core operations including product development, engineering, marketing, finance, and executive leadership, driving Curve's global strategy and innovation.
Notable Features:
Located within LABS House, offering modern amenities, flexible workspaces, and collaborative environments. The office is designed to foster innovation and teamwork in a contemporary setting.
Work Culture:
A dynamic, fast-paced, and innovative environment typical of a fintech scale-up. Emphasizes collaboration, customer-obsession, problem-solving, and empowering individuals to challenge traditional banking and make an impact.
HQ Significance:
Serves as the central command for Curve's global operations and strategic decisions. Its London location leverages the city's status as a major financial and technology hub, facilitating talent acquisition, partnerships, and access to investment.
Values Reflected in HQ: The choice of a modern, flexible workspace like LABS House reflects Curve's values of innovation, agility, collaboration, and a forward-thinking approach to work and financial technology.
Location:
Curve primarily operates and supports users across the United Kingdom, the European Economic Area (EEA), and the United States. Its global functions, including engineering, product development, customer support, marketing, and operations, are coordinated from its key office locations in London, Vilnius, and New York to serve its international customer base and drive expansion efforts.
Street Address:
LABS House, 15-19 Bloomsbury Way
City:
London
State/Province:
England
Country:
United Kingdom
Curve's Global Presence
Vilnius, Lithuania
Address: Konstitucijos pr. 21A (Quadrum Business City), Vilnius, Lithuania
Ensures robust operations and compliance for Curve's services across the European Union and EEA member states, critical for its European market presence.
Brooklyn, New York, USA
Address: Industry City, 220 36th St, Brooklyn, NY 11232, USA
Spearheads Curve's expansion into the North American market, building local teams, establishing operational infrastructure, and driving growth in the US.
Buying Intent Signals for Curve
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Curve
As of April 2025, Curve' leadership includes:
Investors of Curve
Curve has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the last 12-18 months, Curve has focused on strengthening its leadership team to support its scaling operations and international expansion, particularly with key C-level appointments in technology and product.
New Appointments:
Technology (Tech Stack) used by Curve
Discover the tools Curve uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Curve Email Formats and Examples
Curve typically uses a consistent email format for its employees, most commonly combining the first name and last name, or the first initial and last name, with the @curve.com domain. Understanding this pattern can be helpful for professional communication.
first.last@curve.com (e.g., john.doe@curve.com) or flast@curve.com (e.g. jdoe@curve.com)
Format
shachar.bialick@curve.com
Example
80%
Success rate
News and media
Finextra • March 7, 2023
Curve launches in the US
Curve announced its official launch in the United States, making its smart card and app available to American consumers. The US launch marks a significant milestone in Curve's global expansion strategy....more
TechCrunch • October 11, 2023
Curve launches a new high-interest savings feature powered by Raisin
Curve introduced a new feature allowing users to access high-interest savings accounts through a partnership with Raisin. This move expands Curve's financial offerings beyond payments and spending management....more
Curve Blog / PR • August 2, 2023
Curve Appoints Reza Choubany as Chief Technology Officer
Curve announced the appointment of Reza Choubany as its new Chief Technology Officer. Choubany brings extensive experience from previous roles at other major tech companies and will lead Curve's technology strategy and development....more
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