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Curata's Overview

Total employees19
HeadquartersCambridge
Founded2007

Curata was a Boston-based company that specialized in content curation and content marketing software. Its platform enabled marketers to discover, curate, organize, publish, and analyze content to engage audiences and drive leads. Curata offered two main products: Curata Content Curation Software (CCS) for finding and sharing relevant third-party content, and Curata Content Marketing Platform (CMP) for managing the entire content lifecycle. In December 2018, Curata was acquired by IgniteTech, a subsidiary of ESW Capital.

Where is Curata's Headquarters?

HQ Function

The Cambridge headquarters served as the primary center for Curata's operations, including product development, engineering, sales, marketing, customer support, and executive leadership.

Notable Features:

Located in the Kendall Square area, known for its high concentration of tech companies and startups. The office likely featured a modern, collaborative workspace environment typical of tech firms.

Work Culture:

As a venture-backed startup in the competitive MarTech space, Curata likely fostered a fast-paced, innovative, and collaborative work culture, with a strong emphasis on customer success and thought leadership in content marketing.

HQ Significance:

The Cambridge location was significant due to its proximity to a rich talent pool from nearby universities like MIT and Harvard, access to venture capital, and a vibrant ecosystem of technology partners and customers.

Values Reflected in HQ: The choice of a Cambridge HQ likely reflected Curata's values of innovation, technological excellence, and a desire to be at the forefront of the marketing technology industry.

Location:

As a software-as-a-service (SaaS) provider, Curata's content marketing and curation platform was accessible and utilized by customers globally. Sales, support, and operations were primarily managed from its US headquarters. Following its acquisition by IgniteTech, Curata's products are now part of a larger portfolio with established global support and operational infrastructure through IgniteTech.

Street Address:

101 Main Street, Suite 101

City:

Cambridge

State/Province:

MA

Country:

USA

Curata's Global Presence

N/A - Primarily operated from Cambridge HQ

Address: N/A

N/A

Buying Intent Signals for Curata

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Curata

As of April 2025, Curata' leadership includes:

Pawan Deshpande - Founder & CEO
Michael Gerard - CMO
Kevin Bobowski - VP of Marketing (Previously)

Investors of Curata

Curata has been backed by several prominent investors over the years, including:

Sigma Prime Ventures (formerly Sigma Partners)
HubSpot
A number of angel investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Curata was acquired by IgniteTech in December 2018. As such, Curata no longer operates as an independent entity, and there have been no executive new hires or exits specific to 'Curata' as a standalone company in the last 12 months. Leadership changes occurred at the time of or subsequent to the acquisition, with former executives transitioning to new roles or ventures.

Technology (Tech Stack) used by Curata

Discover the tools Curata uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Curata Email Formats and Examples

Based on common patterns for companies of Curata's type and era, the email format likely involved a combination of the employee's first and last name. These formats are historical as Curata was acquired.

[first].[last]@curata.com

Format

pawan.deshpande@curata.com

Example

30%

Success rate

News and media

PR NewswireDecember 4, 2018

Curata Acquired by ESW Capital's IgniteTech to Further Expand Award-Winning Content Marketing Platform

IgniteTech, a growing enterprise software company and member of the ESW Capital family of companies, announced the acquisition of Curata, a leader in content curation and marketing....more

PR NewswireJanuary 24, 2017

Curata Launches Curata CMP Core, A New Edition of its Award-Winning Content Marketing Platform

Curata announced the launch of Curata CMP Core, a new edition of its content marketing platform designed for mid-sized marketing teams to streamline their content production workflow....more

Business WireSeptember 13, 2016

Curata Named a Leader in The Forrester Wave™: Content Marketing Platforms, Q3 2016

Curata was recognized as a leader by Forrester Research in its "The Forrester Wave™: Content Marketing Platforms, Q3 2016" report, highlighting its strengths in curation and its overall platform capabilities....more

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