CUPSHE
CUPSHE's Overview
Cupshe is a global online fashion and beachwear retailer dedicated to providing stylish and affordable swimwear and apparel for women. Founded in 2015, Cupshe aims to inspire confidence and beauty through refined and accessible fashion, offering a wide range of designs from bikinis and one-pieces to cover-ups and dresses. The brand emphasizes quality, comfort, and a customer-centric approach, striving to make every woman feel great, whether at the beach or in everyday life. Cupshe has rapidly grown by leveraging social media and direct-to-consumer e-commerce, reaching customers in over 100 countries.
Where is CUPSHE's Headquarters?
HQ Function
The Nanjing headquarters serves as the foundational center for strategic decision-making, global supply chain management, core technology development, and original product design direction for the international fashion brand.
Notable Features:
Likely modern office facilities designed to foster creativity and collaboration for a fast-growing e-commerce business. Specific architectural details are not widely publicized.
Work Culture:
A dynamic, fast-paced, and innovative environment characteristic of a global e-commerce leader in the fast fashion sector. Emphasis on data-driven strategies, cross-functional teamwork, and responsiveness to evolving consumer trends worldwide.
HQ Significance:
The Nanjing headquarters is significant as the origin of the Cupshe brand, driving its initial vision and overseeing its rapid expansion into a globally recognized name in affordable swimwear and beachwear.
Values Reflected in HQ: The headquarters likely embodies Cupshe's values of agility, customer-focus, innovation in e-commerce, and a commitment to making fashion accessible globally.
Location:
Cupshe operates as a direct-to-consumer e-commerce brand with a significant global footprint, shipping its swimwear and apparel to customers in over 100 countries across North America, Europe, Australia, Asia, and other regions. This global reach is supported by international marketing strategies, localized website experiences (including multiple languages and currencies), a sophisticated global supply chain for sourcing and manufacturing, and distributed logistics networks to ensure timely delivery. Customer service operations are also geared to support a diverse international clientele.
Street Address:
Specific street address in Nanjing not publicly widely available.
City:
Nanjing
State/Province:
Jiangsu
Country:
China
CUPSHE's Global Presence
Los Angeles, California, USA
Address: Specific street address not publicly confirmed; operations are centered in the Los Angeles metropolitan area.
Drives Cupshe's growth and brand presence in the United States and Canada, managing localized campaigns, influencer collaborations, and ensuring customer satisfaction for one of its largest markets.
Singapore
Address: Specific office address not publicly detailed.
Supports strategic initiatives for market development in the Asia-Pacific region and may handle aspects of international corporate structuring or finance.
Buying Intent Signals for CUPSHE
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Executive Team of CUPSHE
As of April 2025, CUPSHE' leadership includes:
Investors of CUPSHE
CUPSHE has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific high-level executive C-suite movements (hires or exits) at Cupshe are not frequently publicized in major news outlets, which is common for privately held companies. Major strategic leadership roles, like the Founder/CEO, appear stable.
Technology (Tech Stack) used by CUPSHE
Discover the tools CUPSHE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CUPSHE Email Formats and Examples
Cupshe's primary public-facing email is for customer support. For corporate or B2B communications, companies of Cupshe's structure often use common formats, though these are not officially confirmed for Cupshe. Customer inquiries should always go to the official support address.
Common corporate formats (speculative, not confirmed): [first].[last]@cupshe.com or [first_initial][last]@cupshe.com. Official customer service: service@cupshe.com
Format
service@cupshe.com (for customer service inquiries)
Example
70%
Success rate
News and media
PR Newswire • August 2, 2023
Cupshe Announces Second Collection with Stassie Karanikolaou: Oasis by Stassie x Cupshe
Cupshe launched its second collaborative swimwear and apparel collection with influencer Anastasia 'Stassie' Karanikolaou, titled 'Oasis by Stassie x Cupshe', building on their strategy of leveraging influencer partnerships to reach target audiences....more
PR Newswire • March 22, 2023
Cupshe Launches 'The Ripple Effect' - Recycled Fabrics Collection
Cupshe introduced its first eco-friendly collection, 'The Ripple Effect,' featuring swimwear made from recycled fabrics and materials certified to the Global Recycled Standard, signaling a move towards more sustainable practices....more
WWD (Women's Wear Daily) • January 10, 2023
Cupshe Gets Strategic Investment From General Atlantic, Bai Capital
Beachwear brand Cupshe secured a strategic investment from global growth equity firm General Atlantic and Asia-focused private equity firm BAI Capital. The funding is aimed at accelerating global growth, expanding into new categories, and enhancing its supply chain and customer experience....more
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