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CUNA Mutual Group's Overview

Total employees2001
HeadquartersMadison
Founded1934

CUNA Mutual Group, which officially rebranded to TruStage Financial Group, Inc. in May 2023, is a leading provider of financial services to credit unions and their members. For over 85 years, the company has offered a broad suite of insurance, investment, and technology solutions. These include life insurance, AD&D, auto and home insurance, lending protection, retirement solutions, and data analytics. TruStage's mission is to make a brighter financial future accessible to everyone, building on CUNA Mutual Group's legacy of serving the credit union movement and helping millions of people achieve financial security.

Where is CUNA Mutual Group's Headquarters?

HQ Function

The Madison headquarters serves as the primary center for executive leadership, strategic planning, product development, marketing, technology, and corporate support functions for its North American operations.

Notable Features:

The campus is known for its modern facilities, extensive green spaces, and employee amenities designed to foster collaboration and innovation. It has received recognition for its sustainable practices and architecture.

Work Culture:

TruStage fosters a work culture centered on collaboration, member-focus, integrity, and community involvement. The Madison HQ environment is designed to support employee well-being, professional development, and a sense of belonging, reflecting its cooperative roots.

HQ Significance:

The Madison headquarters is significant as it represents the company's long-standing commitment to the credit union movement and the state of Wisconsin. It's the operational core for a company that provides financial security to millions of credit union members across the nation.

Values Reflected in HQ: The headquarters' design and operations reflect values such as financial strength, innovation, employee well-being, community engagement, and a commitment to serving its credit union partners and their members.

Location:

While TruStage's primary focus is on serving credit unions and their members within the United States, its operations and partnerships may extend to support certain international needs or technology solutions. Historically, CUNA Mutual Group had a presence in other regions, including the Caribbean and Canada. TruStage continues to evaluate opportunities that align with its mission of making financial security accessible.

Street Address:

5910 Mineral Point Road

City:

Madison

State/Province:

Wisconsin

Country:

USA

CUNA Mutual Group's Global Presence

Waverly, Iowa/USA

Address: 2000 Heritage Way, Waverly, IA 50677, USA

Serves as a major operational center, leveraging regional talent for specialized functions within the insurance and financial services sector, contributing to the company's nationwide service delivery.

Fort Worth, Texas/USA

Address: 15000 Conference Center Dr, Fort Worth, TX 76155, USA (Previously listed, verify current status)

Provides operational support and strategic business functions, enhancing TruStage's reach and service capabilities in the southern United States.

Remote/Hybrid

Address: N/A

Facilitates nationwide operations by enabling employees to contribute from various locations, supporting business continuity and diverse talent acquisition.

Buying Intent Signals for CUNA Mutual Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CUNA Mutual Group

As of April 2025, CUNA Mutual Group' leadership includes:

Terrance Williams - President & Chief Executive Officer
Amy Cameron - Executive Vice President and Chief Human Resources Officer
Linda J. Nedelcoff - Executive Vice President, Chief Strategy and Transformation Officer
Paul L. Hertel - Executive Vice President and Chief Risk Officer
Cedric Ellis - Executive Vice President, Chief Legal and Compliance Officer
Karin Welch - Executive Vice President, Chief Financial Officer

Investors of CUNA Mutual Group

CUNA Mutual Group has been backed by several prominent investors over the years, including:

As a mutual insurance holding company, TruStage (formerly CUNA Mutual Group) is owned by its policyholders and members (primarily credit unions), not by external shareholders or publicly traded on a stock exchange. This structure aligns the company's interests with those of its customers.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive transition in the past year was the planned retirement of long-time President and CEO Robert N. Trunzo and the appointment of Terrance Williams as his successor. Other adjustments may occur as the company continues to evolve post-rebranding.

Departures

Robert N. Trunzo, Robert N. Trunzo retired as President & CEO.

New Appointments:

Terrance Williams, Terrance Williams became President & CEO, succeeding Robert N. Trunzo, following an announcement in October 2023.

Technology (Tech Stack) used by CUNA Mutual Group

Discover the tools CUNA Mutual Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CUNA Mutual Group Email Formats and Examples

TruStage (formerly CUNA Mutual Group) primarily uses the email domain @trustage.com following its rebranding. Common formats typically involve combinations of the employee's first and last name. The most prevalent format is [first].[last]@trustage.com. Some legacy @cunamutual.com addresses might still exist or forward to new addresses.

[first].[last]@trustage.com

Format

jane.doe@trustage.com

Example

90%

Success rate

News and media

TruStage Press ReleaseMay 16, 2023

TruStage (formerly CUNA Mutual Group) news title: CUNA Mutual Group Announces New TruStage™ Brand, Ushering in Next Chapter of Growth and Opportunity

CUNA Mutual Group announced its corporate brand will change to TruStage, effective in 2023. The new brand reflects the company's evolution and commitment to making a brighter financial future accessible to everyone....more

TruStage Press ReleaseOctober 5, 2023

TruStage news title: Terrance Williams Named Successor to Retiring CUNA Mutual Group President and CEO Robert N. Trunzo

CUNA Mutual Group (now TruStage) announced that Terrance Williams, then President of Protection Products and Services, would succeed Robert N. Trunzo as President and CEO upon Trunzo's retirement at the end of 2023....more

PR Newswire / TruStageFebruary 27, 2024

TruStage news title: TruStage Strengthens Commitment to Financial Well-Being with New Research and Community Initiatives

TruStage released new research highlighting financial vulnerabilities among consumers and announced initiatives aimed at improving financial education and access, reinforcing its dedication to community well-being....more

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