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Curefit
What Does Curefit Do?
cult.fit (formerly Cure.fit) is a comprehensive health and fitness platform dedicated to making preventative healthcare easy and accessible. From an end-user perspective, cult.fit offers a holistic approach to well-being through diverse services: Cult physical fitness centers for group workouts (strength, conditioning, HIIT, yoga, dance fitness), online live fitness classes, personalized nutrition plans and healthy meal deliveries via EatFit, mental wellness programs like yoga and meditation through MindFit, and primary healthcare services including diagnostics via CareFit. The platform integrates these services seamlessly through its app, allowing users to manage their fitness, nutrition, and mental wellness conveniently.
Where Is Curefit 's Headquarters?
HQ Function
The headquarters serves as the central command for strategic planning, technology development for its app and services, product innovation across all verticals (Cult, EatFit, MindFit, CareFit), marketing, national operations management, and corporate functions.
Notable Features:
While specific details are not heavily publicized, as a health and wellness-focused tech company, the HQ likely features modern, open-plan workspaces designed to foster collaboration, and may include in-house fitness facilities or wellness zones for employees, reflecting the company's core values.
Work Culture:
The work culture at cult.fit is typically described as dynamic, fast-paced, and innovative, akin to a high-growth tech startup. There's a strong emphasis on health and wellness, with employees often encouraged to use cult.fit services. The environment fosters problem-solving, data-driven decisions, and a mission-oriented approach to making health accessible.
HQ Significance:
Being located in Bengaluru, India's 'Silicon Valley,' provides cult.fit with access to a rich talent pool in technology and product development, a vibrant startup ecosystem for partnerships and innovation, and a large, health-conscious urban market. This is crucial for its app-first, technology-driven approach to health and fitness.
Values Reflected in HQ: The headquarters' environment likely aims to reflect cult.fit's core values of health, energy, innovation, customer-centricity, and accessibility through its design, amenities, and the active lifestyle it promotes among employees.
Location:
cult.fit's primary market is India, with an extensive network of physical fitness centers, cloud kitchens, and wellness studios across numerous cities. Internationally, cult.fit has a notable presence in Dubai, UAE, offering its fitness services. The company has also signaled global ambitions through strategic moves like the acquisition of TREAD, a US-based connected fitness company, to enhance its digital fitness offerings worldwide. Its mobile app, providing online workouts and wellness content, is accessible globally, allowing users from different regions to engage with its digital services.
Street Address:
No. 17 & 17C BDA, Sector 3, HSR Layout
City:
Bengaluru
State/Province:
Karnataka
Country:
India
Where Else Does Curefit Operate Around the World?
Mumbai, Maharashtra/India
Address: Multiple operational centers including fitness studios, cloud kitchens, and regional support offices across Mumbai.
To cater to the significant demand for health and fitness services in Mumbai, expand cult.fit's market share, and ensure high-quality service delivery across its various offerings in the region.
Delhi NCR/India
Address: Numerous operational centers including fitness studios, cloud kitchens, and regional support offices across Delhi, Gurgaon, and Noida.
To serve the extensive health and fitness market in the National Capital Region, drive growth, and adapt offerings to local preferences while maintaining brand standards.
Dubai/UAE
Address: Multiple Cult fitness centers across Dubai (e.g., Jumeirah Lake Towers, Palm Jumeirah).
To tap into the growing fitness and wellness consciousness in the UAE, establish an international foothold, and serve as a potential springboard for further expansion in the Middle East.
Buying Intent Signals for Curefit
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Curefit ? Meet the Executive Team
As of April 2025, Curefit ' leadership includes:
Who's Investing in Curefit ?
Curefit has been backed by several prominent investors over the years, including:
What Leadership Changes Has Curefit Seen Recently?
Information regarding specific C-level executive hires or exits solely within cult.fit (distinct from broader Tata Digital organizational changes) has not been widely publicized in the immediate last 12 months. The company continues its growth and operational scaling under its established leadership team, with strategic guidance and integration within the Tata Digital framework.
What Technology (Tech Stack) Is Used byCurefit ?
Discover the tools Curefit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Curefit Email Formats and Examples
cult.fit likely utilizes standard professional email formats for its employees. Common patterns include [first_name].[last_name]@cult.fit or [first_name_initial][last_name]@cult.fit. For general inquiries or customer support, they typically use dedicated addresses like hello@cult.fit or specific departmental emails.
[first_name].[last_name]@cult.fit
Format
rohan.kapoor@cult.fit
Example
70%
Success rate
What's the Latest News About Curefit ?
Inc42 • February 23, 2024
cult.fit Eyes Profitability In FY25, To Focus On Fitness Marketplace Cultpass
Tata Digital-backed cult.fit (Curefit) is aiming for full profitability in FY25. The company plans to achieve this by focusing on its fitness marketplace, Cultpass, and expanding its offline footprint with 50-60 new centers planned for the next fiscal year....more
ETHealthWorld (The Economic Times) • July 27, 2023
cult.fit expands Dance Fitness offering with new formats and studios
cult.fit has enhanced its Dance Fitness category by introducing new dance formats and increasing the number of dedicated studios. This expansion aims to meet the growing consumer interest in enjoyable and engaging workout alternatives....more
Business Standard • May 15, 2023
cult.fit expands into Rourkela, aims to tap deeper into tier-2 markets
cult.fit announced its expansion into Rourkela, Odisha, marking its entry into another tier-2 city. This move is part of its broader strategy to extend its reach beyond metropolitan areas and penetrate deeper into emerging markets across India....more
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