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Cult Beauty's Overview

Total employees160
HeadquartersManchester Airport
Founded2008

Cult Beauty is a UK-based online retailer specializing in curating a diverse range of luxury, cult-favorite, and emerging beauty brands across skincare, makeup, haircare, and wellbeing. Founded with the mission to demystify the beauty industry and offer only the best products, it has become a trusted destination for beauty enthusiasts worldwide. In 2021, Cult Beauty was acquired by The Hut Group (THG Plc), a global e-commerce technology group, and now operates as a key brand within THG Beauty. This acquisition aims to leverage THG's global infrastructure and digital capabilities to further expand Cult Beauty's reach and offerings.

Where is Cult Beauty's Headquarters?

HQ Function

Serves as the central operational hub for THG Beauty, including strategic planning, technology development, global fulfilment, and shared corporate services that support the Cult Beauty brand.

Notable Features:

THG's ICON campus is a purpose-built, state-of-the-art facility featuring modern office spaces, extensive warehousing, content studios, and employee amenities. It represents a significant investment in e-commerce infrastructure.

Work Culture:

As part of THG, the work culture is generally characterized as fast-paced, entrepreneurial, and data-driven, with a strong emphasis on innovation, global growth, and e-commerce excellence.

HQ Significance:

The Manchester HQ signifies Cult Beauty's integration into a larger, technologically advanced e-commerce powerhouse, providing access to THG's Ingenuity platform, global distribution network, and extensive resources for scaling operations.

Values Reflected in HQ: The ICON campus reflects values of ambition, innovation, technological leadership, and scalability, central to THG's and, by extension, Cult Beauty's growth strategy.

Location:

Cult Beauty ships products to customers in numerous countries worldwide. Its global reach is significantly supported by THG's extensive international logistics and fulfilment network, including warehouses in multiple regions. Functions supported globally include e-commerce platform management, localized digital marketing, international shipping, and customer service operations catering to a diverse customer base.

Street Address:

Iconケンネルズ, Icon Business Park, Sunbank Ln

City:

Manchester Airport

State/Province:

Greater Manchester

Country:

United Kingdom

Cult Beauty's Global Presence

London, England, United Kingdom

Address: THG has various office locations in London (e.g., The Capper Street Building, Tottenham Court Road). Specific Cult Beauty teams may operate from these THG London offices.

To maintain a strong brand presence, foster industry relationships, and tap into the creative and commercial ecosystem of London for the beauty sector.

Buying Intent Signals for Cult Beauty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cult Beauty

As of April 2025, Cult Beauty' leadership includes:

Matthew Moulding - CEO, THG Plc (Parent Company)
Lucy Gorman - CEO, THG Beauty
Alexia Inge - Co-founder & Brand Ambassador (former Co-CEO of Cult Beauty)

Investors of Cult Beauty

Cult Beauty has been backed by several prominent investors over the years, including:

THG Plc (Acquirer and Current Owner)
Carmen Busquets (Pre-acquisition)
Mark Quinn-Newall (Pre-acquisition)
Net-a-Porter (Pre-acquisition, minority stake)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the acquisition by THG in August 2021, key leadership changes involved the co-founders transitioning from their executive roles. In the past 12 months, specific executive hires or exits solely for Cult Beauty (as a distinct unit within THG Beauty) have not been widely publicized. THG Beauty continues to strengthen its overall leadership team which oversees brands including Cult Beauty.

Technology (Tech Stack) used by Cult Beauty

Discover the tools Cult Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cult Beauty Email Formats and Examples

While specific internal email formats can vary, companies under THG often use standardized formats. For Cult Beauty, emails likely follow common corporate patterns such as [first].[last]@[domain] or [first_initial][last]@[domain]. Customer service and general inquiry emails are typically directed to dedicated mailboxes.

A common professional format is [first].[last]@cultbeauty.co.uk or potentially [first].[last]@thg.com for roles integrated within the parent company.

Format

jane.doe@cultbeauty.co.uk

Example

80%

Success rate

News and media

ReutersJanuary 23, 2024

THG forecasts annual profit above market expectations, beauty brands perform well

THG Plc, owner of Cult Beauty, forecasted its annual adjusted core profit to be above market expectations, driven by a strong performance in its beauty division, which includes Cult Beauty. The company highlighted positive momentum in Q4 and cost controls....more

FashionNetwork.comSeptember 7, 2023

Cult Beauty, THG partner with Liberty for beauty hall takeover

Cult Beauty collaborated with iconic London department store Liberty for a 'beauty hall takeover' event. Titled 'Cult Beauty at Home with Liberty', the partnership showcased a curated selection of Cult Beauty's brands within Liberty's renowned retail space for a limited period....more

THG PlcAugust 5, 2021

THG PLC Acquires Cult Beauty

THG Plc announced the acquisition of Cult Beauty Limited for £275 million. The acquisition was aimed at enhancing THG Beauty's portfolio of specialist and prestige beauty brands and leveraging THG's Ingenuity platform for global expansion....more

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