Cuende Infometrics is a leading independent company with over 30 years of experience, specializing in audience measurement, media research, and geomarketing. Founded in 1992, they provide data-driven insights and innovative solutions to help clients understand media consumption, optimize advertising spend, and make informed strategic decisions. Their expertise spans various media, including Out-of-Home (OOH), digital, and traditional channels, offering comprehensive analysis and tools for the evolving media landscape.
Serves as the global operational center for research and development, client services, strategic planning, and management of their international audience measurement and media research solutions.
Situated in a modern office building within Madrid's primary business district, providing a professional environment equipped with facilities necessary for a technology and research-driven company. Specific architectural details are typical of contemporary office spaces in such areas.
The Madrid HQ fosters a culture of precision, innovation, and collaboration. Employees are typically experts in data analysis, media research, and software development, working in a dynamic environment focused on solving complex audience measurement challenges for a global clientele.
The Madrid headquarters is pivotal as it anchors Cuende Infometrics' European operations, facilitates direct engagement with key European markets, and houses the core talent driving their technological advancements and methodologies in media measurement.
Cuende Infometrics maintains a significant global presence, with its headquarters in Madrid, Spain, and strategically located offices in Miami (USA), Buenos Aires (Argentina), Mexico City (Mexico), Santiago (Chile), and Bogotá (Colombia). This network allows them to provide localized audience measurement, media research, geomarketing services, and technical support across Europe, North America, and Latin America, adapting their advanced technologies and methodologies to meet the specific needs of diverse international markets and clients.
Calle de Orense, 10
Madrid
Community of Madrid
Spain
Address: CUENDE LLC, 701 Brickell Avenue, Suite 1550, Miami, FL 33131
To cater to the growing demand for advanced media analytics in North America and provide localized market expertise and client services.
Address: CUENDE AR SRL, Humboldt 1967 5ºA, C1414CTU, Buenos Aires
To strengthen Cuende Infometrics' presence in Latin America, offering their proprietary tools like GEOMEX and research methodologies to a diverse client base.
Address: CUENDE MX SA DE CV, Av. Insurgentes Sur 1898, Piso 14, Col. Florida, Álvaro Obregón, 01030 Ciudad de México, CDMX
To deliver advanced, locally-adapted OOH measurement solutions and support the Mexican media and advertising industry with robust data.
Address: CUENDE CL SpA, Cerro El Plomo 5931, Of. 1310, Las Condes, Santiago
To provide specialized media intelligence and measurement services to the Chilean market, enhancing their Latin American footprint.
Address: CUENDE CO SAS, Carrera 11B #99-35, Edificio Regus, Oficina 311, Bogotá D.C.
To expand Cuende Infometrics' service offerings in the Colombian market and support regional growth initiatives in Latin America.
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As of April 2025, CUENDE' leadership includes:
CUENDE has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major executive hires or exits announced by Cuende Infometrics in the last 12 months. The leadership team appears to be stable.
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Cuende Infometrics likely utilizes common professional email formats for its employees. While the exact structure can vary, frequently observed patterns for companies of similar size and structure include [first initial][last name]@[companydomain.com] or [first name].[last name]@[companydomain.com].
[first_initial][last]@cuende.com (e.g., jcuende@cuende.com) and [first].[last]@cuende.com (e.g., daniel.cuende@cuende.com)
Format
dcuende@cuende.com
Example
75%
Success rate
cuende.com • February 13, 2024
Cuende Infometrics announced a significant upgrade to GEOMEX, its Out-of-Home audience measurement system in Mexico. The enhancement incorporates near-live data and mobile insights, providing more dynamic and precise metrics for OOH campaigns, further solidifying its position as a leader in Mexican OOH analytics....more
cuende.com • November 14, 2023
Cuende Infometrics has become a member of the Out of Home Advertising Association of America (OAAA) and Geopath, the US industry standard for OOH audience measurement. This strategic move signifies their commitment to expanding in the US market and collaborating with key industry bodies to advance OOH measurement standards....more
cuende.com • June 16, 2023
Cuende Infometrics participated as a keynote speaker at the IAB Spain Out-of-Home (OOH) Day event. They discussed the latest trends, innovative measurement techniques, and the future trajectory of OOH advertising, underscoring their thought leadership and deep expertise in the Spanish OOH market....more
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