Cubic Motion is a pioneering company specializing in advanced computer vision and facial animation technology. Renowned for creating highly realistic and expressive digital characters, their solutions have been instrumental in major video games, films, and virtual reality experiences. Acquired by Epic Games in March 2020, Cubic Motion's expertise now enhances the capabilities of Unreal Engine and related tools like MetaHuman Creator, continuing to push the boundaries of digital human creation and performance capture.
Historically served as the central hub for research, development, production, and operations in facial animation technology. Its expertise now contributes to Epic Games' character technology development efforts.
Strategically located within Manchester Science Park, a prominent hub for innovation and technology companies, facilitating access to talent and fostering a collaborative environment.
As an innovative tech company, Cubic Motion cultivated a culture centered on creativity, cutting-edge technical excellence, and collaborative problem-solving, attracting top-tier talent in computer vision and digital animation. This ethos is now part of Epic Games' broader R&D culture.
The Manchester headquarters was significant for its pivotal role in developing industry-leading facial animation technology, establishing Cubic Motion as a global leader and contributing to the UK's reputation in the tech and gaming sectors.
Prior to its acquisition by Epic Games, Cubic Motion operated primarily from its UK headquarters while serving a global clientele in the video game, film, and broader entertainment industries. Its technology was utilized by major studios worldwide. Now, as an integral part of Epic Games, Cubic Motion's technology and expertise contribute to Epic's extensive worldwide operations, supporting game developers, filmmakers, and creators globally through Unreal Engine and the Epic Games ecosystem.
Kilburn House, Manchester Science Park, Lloyd Street North
Manchester
Greater Manchester
United Kingdom
Address: 9744 Wilshire Blvd, Ste 203, Beverly Hills, CA 90212, USA
Facilitated business operations, client relations, and partnerships within the key North American entertainment market, particularly with Hollywood studios and West Coast game developers, prior to the Epic Games acquisition.
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As of April 2025, Cubic Motion' leadership includes:
Cubic Motion has been backed by several prominent investors over the years, including:
Following its acquisition by Epic Games in March 2020 and subsequent integration, Cubic Motion no longer operates as an independent entity with its own distinct executive team. Key leadership and personnel were integrated into Epic Games. Therefore, specific executive new hires or exits for 'Cubic Motion' are not applicable in the last 12 months.
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Historically, prior to its acquisition by Epic Games, Cubic Motion likely utilized common corporate email address formats. The most probable patterns would have been [first].[last]@cubicmotion.com or [first_initial][last]@cubicmotion.com. Since the acquisition, official communications would transition to Epic Games' email systems.
[first].[last]@cubicmotion.com or [f][last]@cubicmotion.com (historical)
Format
jane.doe@cubicmotion.com or jdoe@cubicmotion.com (example historical format)
Example
65%
Success rate
Epic Games Newsroom • March 13, 2020
Epic Games announced its acquisition of Cubic Motion, an award-winning provider of automated performance-driven facial animation technology and services. This strategic move aimed to advance the creation of believable digital humans and deepen the integration of Cubic Motion's expertise within Unreal Engine....more
NorthEdge Capital • September 12, 2017
Private equity firm NorthEdge Capital completed a £20 million investment in Cubic Motion to support its global expansion, R&D in real-time animation, and growth of its proprietary technology platform. The funding was aimed at scaling Cubic Motion's services for AAA games and other entertainment sectors....more
Various Gaming Industry News Outlets • August 8, 2017
Cubic Motion's advanced facial animation technology was prominently featured in Ninja Theory's 'Hellblade: Senua's Sacrifice,' enabling highly realistic and emotionally nuanced real-time cinematics and character performances, particularly for the protagonist Senua....more
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