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Cubic Motion's Overview

Total employees90
HeadquartersManchester
Founded2009

Cubic Motion is a pioneering company specializing in advanced computer vision and facial animation technology. Renowned for creating highly realistic and expressive digital characters, their solutions have been instrumental in major video games, films, and virtual reality experiences. Acquired by Epic Games in March 2020, Cubic Motion's expertise now enhances the capabilities of Unreal Engine and related tools like MetaHuman Creator, continuing to push the boundaries of digital human creation and performance capture.

Where is Cubic Motion's Headquarters?

HQ Function

Historically served as the central hub for research, development, production, and operations in facial animation technology. Its expertise now contributes to Epic Games' character technology development efforts.

Notable Features:

Strategically located within Manchester Science Park, a prominent hub for innovation and technology companies, facilitating access to talent and fostering a collaborative environment.

Work Culture:

As an innovative tech company, Cubic Motion cultivated a culture centered on creativity, cutting-edge technical excellence, and collaborative problem-solving, attracting top-tier talent in computer vision and digital animation. This ethos is now part of Epic Games' broader R&D culture.

HQ Significance:

The Manchester headquarters was significant for its pivotal role in developing industry-leading facial animation technology, establishing Cubic Motion as a global leader and contributing to the UK's reputation in the tech and gaming sectors.

Values Reflected in HQ: The headquarters' focus on intensive R&D and high-fidelity output reflected core values of innovation, precision, quality, and pushing the technological boundaries in digital human animation.

Location:

Prior to its acquisition by Epic Games, Cubic Motion operated primarily from its UK headquarters while serving a global clientele in the video game, film, and broader entertainment industries. Its technology was utilized by major studios worldwide. Now, as an integral part of Epic Games, Cubic Motion's technology and expertise contribute to Epic's extensive worldwide operations, supporting game developers, filmmakers, and creators globally through Unreal Engine and the Epic Games ecosystem.

Street Address:

Kilburn House, Manchester Science Park, Lloyd Street North

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

Cubic Motion's Global Presence

Beverly Hills, CA/USA

Address: 9744 Wilshire Blvd, Ste 203, Beverly Hills, CA 90212, USA

Facilitated business operations, client relations, and partnerships within the key North American entertainment market, particularly with Hollywood studios and West Coast game developers, prior to the Epic Games acquisition.

Buying Intent Signals for Cubic Motion

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cubic Motion

As of April 2025, Cubic Motion' leadership includes:

Dr. Gareth Edwards - Former CEO (pre-acquisition)
Andy Wood - Former Chairman (pre-acquisition)
Michael Eaton - Former CTO (pre-acquisition)
Steve Tipping - Former Finance Director (pre-acquisition)

Investors of Cubic Motion

Cubic Motion has been backed by several prominent investors over the years, including:

NorthEdge Capital
Mercia Asset Management (via managed funds like Enterprise Ventures)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Epic Games in March 2020 and subsequent integration, Cubic Motion no longer operates as an independent entity with its own distinct executive team. Key leadership and personnel were integrated into Epic Games. Therefore, specific executive new hires or exits for 'Cubic Motion' are not applicable in the last 12 months.

Technology (Tech Stack) used by Cubic Motion

Discover the tools Cubic Motion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cubic Motion Email Formats and Examples

Historically, prior to its acquisition by Epic Games, Cubic Motion likely utilized common corporate email address formats. The most probable patterns would have been [first].[last]@cubicmotion.com or [first_initial][last]@cubicmotion.com. Since the acquisition, official communications would transition to Epic Games' email systems.

[first].[last]@cubicmotion.com or [f][last]@cubicmotion.com (historical)

Format

jane.doe@cubicmotion.com or jdoe@cubicmotion.com (example historical format)

Example

65%

Success rate

News and media

Epic Games NewsroomMarch 13, 2020

Cubic Motion Joins Epic Games

Epic Games announced its acquisition of Cubic Motion, an award-winning provider of automated performance-driven facial animation technology and services. This strategic move aimed to advance the creation of believable digital humans and deepen the integration of Cubic Motion's expertise within Unreal Engine....more

NorthEdge CapitalSeptember 12, 2017

NorthEdge Invests £20m in Facial Animation Specialist Cubic Motion

Private equity firm NorthEdge Capital completed a £20 million investment in Cubic Motion to support its global expansion, R&D in real-time animation, and growth of its proprietary technology platform. The funding was aimed at scaling Cubic Motion's services for AAA games and other entertainment sectors....more

Various Gaming Industry News OutletsAugust 8, 2017

Cubic Motion's Technology Powers Expressive Characters in 'Hellblade: Senua's Sacrifice'

Cubic Motion's advanced facial animation technology was prominently featured in Ninja Theory's 'Hellblade: Senua's Sacrifice,' enabling highly realistic and emotionally nuanced real-time cinematics and character performances, particularly for the protagonist Senua....more

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