HQ Function

The headquarters serves as the central hub for design, research and development, product management, assembly, logistics, marketing, and administration for CUBE Bikes globally.

Notable Features:

The CUBE campus in Waldershof includes a state-of-the-art production facility, an advanced R&D center, extensive testing laboratories (including CT scanners for carbon frames), and modern logistics and administrative buildings. The facility has seen significant expansion over the years to accommodate growth.

Work Culture:

The work culture at CUBE HQ is characterized by German precision, a strong focus on engineering excellence, innovation, and a passion for cycling. Emphasis is placed on quality control, efficient processes, and a collaborative environment dedicated to producing high-performance bicycles.

HQ Significance:

The Waldershof headquarters is highly significant as it's the birthplace of the brand, the core of its innovation, and the primary site for the assembly of its bicycles, ensuring direct oversight of quality and production.

Values Reflected in HQ: The headquarters reflects CUBE's core values of quality ('German Engineering'), innovation (evident in advanced R&D and testing facilities), efficiency (showcased by modern production and logistics operations), and a deep commitment to the cycling sport.

Location:

CUBE Bikes maintains a significant global presence, exporting its products to over 70 countries worldwide. This is achieved through an extensive network of authorized dealers and distributors. While core design, R&D, and primary assembly occur at their German headquarters in Waldershof, CUBE ensures comprehensive international market coverage, sales, marketing, and customer support through dedicated regional entities (like CUBE UK and CUBE USA) and strong partnerships with local distributors. This strategy allows them to effectively cater to diverse cycling markets across Europe, North America, Asia, Oceania, and other regions, adapting to local preferences and demands.

Street Address:

Ludwig-Hüttner-Str. 5-7

City:

Waldershof

State/Province:

Bavaria

Country:

Germany