CSO Insights
CSO Insights's Overview
CSO Insights was a highly respected research and advisory firm specializing in B2B sales performance, strategy, and operations. For over two decades, it provided sales leaders with crucial benchmarks, data-driven insights, and actionable recommendations through its renowned annual studies, such as the Sales Performance Optimization (SPO) study. CSO Insights focused on helping organizations improve sales effectiveness, productivity, and overall results by understanding complex sales challenges and emerging trends. In 2016, CSO Insights was acquired by Miller Heiman Group, which was subsequently acquired by Korn Ferry in 2019. The rich legacy and methodologies of CSO Insights continue to inform and enhance Korn Ferry's comprehensive sales effectiveness solutions and thought leadership.
Where is CSO Insights's Headquarters?
HQ Function
Served as the primary hub for research development, data analysis, report generation, and thought leadership on global B2B sales performance trends and best practices.
Notable Features:
Likely a functional office environment optimized for research, collaboration, and content creation, rather than notable architectural highlights. Emphasis was on intellectual capital.
Work Culture:
Characterized by a data-centric, analytical, and collaborative environment. The culture fostered deep expertise in sales research, encouraging intellectual curiosity and a commitment to delivering high-value insights to the sales community.
HQ Significance:
The headquarters was the birthplace of influential annual research reports and benchmarks that shaped sales strategies for numerous organizations worldwide and established CSO Insights as a leading authority in sales effectiveness.
Values Reflected in HQ: The work and output from this headquarters reflected core values of research rigor, analytical depth, objectivity, and a steadfast dedication to advancing the sales profession through actionable intelligence.
Location:
Historically, CSO Insights' research and advisory services had a significant global footprint. Its renowned studies, such as the Sales Performance Optimization (SPO) study, incorporated data from companies across North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific), providing globally relevant benchmarks and insights. Their analyses and recommendations were utilized by B2B sales organizations worldwide seeking to improve performance and adapt to international market dynamics. This global perspective was a key component of their value proposition.
Street Address:
6420 Gunpark Dr. Ste D
City:
Boulder
State/Province:
CO
Country:
USA
CSO Insights's Global Presence
Various Global Locations (Consultant Network)
Address: N/A (Distributed Network)
To ensure its research reflected global sales trends, to provide localized expertise and support to a diverse international client base, and to engage with sales leaders across different geographies.
Buying Intent Signals for CSO Insights
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Executive Team of CSO Insights
As of April 2025, CSO Insights' leadership includes:
Investors of CSO Insights
CSO Insights has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
CSO Insights was acquired by Miller Heiman Group in 2016, which was subsequently acquired by Korn Ferry in 2019. As CSO Insights no longer functions as an independent entity, there are no executive movements, hires, or exits specific to the 'CSO Insights' brand to report in the last 12 months. Leadership and team structures are now part of Korn Ferry.
Technology (Tech Stack) used by CSO Insights
Discover the tools CSO Insights uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CSO Insights Email Formats and Examples
Historically, when CSO Insights operated independently and later as part of Miller Heiman Group, email addresses likely used the @csoinsights.com domain. Common patterns for professional organizations include [first_initial][last] (e.g., jsmith@csoinsights.com) or [first].[last] (e.g., john.smith@csoinsights.com). Since its full integration into Korn Ferry, the @csoinsights.com domain is presumed inactive for new communications, with correspondence managed through Korn Ferry's email systems.
[first_initial][last]@csoinsights.com or [first].[last]@csoinsights.com (historical patterns)
Format
jsmith@csoinsights.com (example historical format)
Example
0%
Success rate
News and media
Business Wire • May 3, 2016
CSO Insights Acquired by Miller Heiman Group to Bolster Sales Research Capabilities
Miller Heiman Group announced its strategic acquisition of CSO Insights, a leading research firm specializing in sales performance and effectiveness. This move aimed to integrate CSO Insights' renowned data-driven research, including its annual Sales Performance Optimization studies, into Miller Heiman Group's portfolio, enhancing its advisory services for sales organizations globally....more
Korn Ferry Official Website • October 27, 2022
CSO Insights' Legacy Continues: Korn Ferry Releases 2023 Sales Survey with Key Performance Benchmarks
Korn Ferry published its 2023 Sales Survey, delivering critical benchmarks and actionable insights for sales leaders worldwide. This comprehensive research builds upon the foundational methodologies and deep industry knowledge established by CSO Insights, now integrated within Korn Ferry, continuing a multi-decade tradition of data-driven analysis to optimize sales performance and strategy....more
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