Crystal Cruises
Crystal Cruises's Overview
Crystal Cruises, a celebrated name in ultra-luxury cruising for over three decades, embarked on a new chapter in 2023 after being acquired by A&K Travel Group. The relaunched Crystal is dedicated to upholding its legacy of 'Exceptional at Sea,' featuring meticulously refurbished ships—Crystal Serenity and Crystal Symphony. Guests experience spacious all-suite accommodations, world-class culinary offerings, highly personalized service with an industry-leading crew-to-guest ratio, and enriching global itineraries. Crystal focuses on immersive cultural journeys and unparalleled onboard luxury, aiming to set new standards in high-end travel.
Where is Crystal Cruises's Headquarters?
HQ Function
Manages North American and global operations, including sales, marketing, guest services, and itinerary planning for Crystal Cruises under the A&K Travel Group umbrella.
Notable Features:
The headquarters is located in a modern office building within a prominent maritime business district, providing proximity to Port Everglades, a key embarkation port.
Work Culture:
A dynamic, guest-centric, and revitalized environment focused on restoring and enhancing Crystal's renowned service excellence. The culture blends the experience of returning Crystal veterans with new talent, fostering innovation while honoring the brand's distinguished heritage under A&K Travel Group's leadership.
HQ Significance:
The Fort Lauderdale office is central to Crystal's global relaunch and its strategy to re-establish and grow its presence in the competitive luxury cruise market. It serves as the operational command for its fleet and worldwide activities.
Values Reflected in HQ: The headquarters reflects a commitment to operational excellence, a strong market presence in a key cruise industry hub, and a forward-looking approach for the revitalized iconic brand.
Location:
Crystal Cruises maintains a truly global operational footprint. Its ocean vessels, Crystal Serenity and Crystal Symphony, navigate to premier destinations worldwide, including the Mediterranean, Northern Europe, Alaska, Canada/New England, the Caribbean, South America, Antarctica, Asia, and Australia/New Zealand. This extensive portfolio of worldwide itineraries is supported by a robust network of sales and marketing offices, general sales agents, and strategic partners in North America, Europe, Asia-Pacific, and other key international markets, further enhanced by the global infrastructure of its parent company, A&K Travel Group.
Street Address:
1410 SE 17th Street, Suite 402
City:
Fort Lauderdale
State/Province:
Florida
Country:
USA
Crystal Cruises's Global Presence
Monte Carlo, Monaco
Address: Gildo Pastor Center, 7 Rue du Gabian, 98000 Monaco
Global strategic leadership, brand integration within the A&K luxury travel ecosystem, and leveraging synergies with Abercrombie & Kent's extensive luxury travel network.
Hamburg, Germany
Address: Baumwall 7, 20459 Hamburg, Germany
To strengthen and expand Crystal Cruises' footprint in the vital European luxury cruise market, catering specifically to European clientele and travel trade partners.
Buying Intent Signals for Crystal Cruises
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Executive Team of Crystal Cruises
As of April 2025, Crystal Cruises' leadership includes:
Investors of Crystal Cruises
Crystal Cruises has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition and relaunch by A&K Travel Group, Crystal Cruises has strategically rebuilt its executive leadership team. The period from mid-2023 to mid-2024 saw significant appointments to helm the revitalized brand, including a new President in early 2024, and some executive transitions as the new operational framework was established.
Departures
New Appointments:
Technology (Tech Stack) used by Crystal Cruises
Discover the tools Crystal Cruises uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Crystal Cruises Email Formats and Examples
Crystal Cruises, operating under A&K Travel Group, likely employs standardized corporate email formats. Common patterns for executive and corporate communications include [firstinitial][lastname]@[companydomain].com or [firstname].[lastname]@[companydomain].com. For Crystal Cruises, the domain is crystalcruises.com.
[firstinitial][lastname]@crystalcruises.com
Format
pwilloughby@crystalcruises.com
Example
80%
Success rate
News and media
Travel Weekly • August 1, 2023
Crystal Cruises Officially Relaunches with Crystal Serenity's Inaugural Voyage Under A&K Ownership
Crystal Serenity embarked from Marseille on July 31, 2023, signifying the official relaunch of Crystal Cruises under the new ownership of A&K Travel Group. The meticulously refurbished vessel commenced its Mediterranean itinerary, heralding a new chapter for the luxury cruise line, complete with upgraded suites, enhanced dining experiences, superior wellness facilities, and the return of many loyal former crew members....more
TravelPulse • February 13, 2024
Crystal Appoints Industry Veteran Patrice Willoughby as New President
In February 2024, Crystal announced the appointment of Patrice Willoughby as its new President. Ms. Willoughby brings a wealth of experience from the luxury hospitality and cruise sectors, including leadership roles at Azamara and Virgin Voyages. She is tasked with steering Crystal's next phase of development and reinforcing its 'Exceptional at Sea' brand promise....more
Cruise Industry News • October 24, 2023
Crystal Opens Bookings for 2025 Grand Journeys on Revitalized Serenity and Symphony
Crystal Cruises commenced bookings for its 2025 itineraries aboard the Crystal Serenity and Crystal Symphony in October 2023. The extensive schedule encompasses 70 diverse itineraries, visiting over 280 ports across 84 countries. This includes innovative 'Grand Journey' combinations, underscoring robust market confidence and significant demand for the rejuvenated luxury brand....more
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