HQ Function

Primary rum distillation, aging, blending, bottling, visitor center operations, and brand home for Cruzan Rum.

Notable Features:

Historic sugar mill ruins, traditional copper pot stills alongside modern column stills, extensive aging warehouses, popular visitor center with guided tours and rum tasting experiences.

Work Culture:

A blend of island tradition and modern spirits production, emphasizing craftsmanship, community ties, and a passionate, family-like atmosphere rooted in the brand's long history on St. Croix. Many employees have multi-generational ties to the distillery.

HQ Significance:

The Cruzan Distillery is one of the oldest continuously operating rum distilleries in the Caribbean. It's the heart of the Cruzan brand, embodying its heritage, production expertise, and authentic connection to St. Croix. It is also a major employer and iconic tourist attraction on the island.

Values Reflected in HQ: Authenticity (historic site, time-honored methods), Quality (commitment to distillation process for smoothness), Community (deep local roots, employee focus, 'Island Promise' initiatives), Heritage (preservation of rum-making history and island craft).

Location:

As a prominent brand within the Beam Suntory portfolio, Cruzan Rum enjoys a significant global presence, with its products distributed in numerous countries across North America, Europe, Asia-Pacific, and other key international markets. Global functions supporting Cruzan are managed through Beam Suntory's network and include international brand marketing, strategic sales management, global supply chain coordination, innovation, and financial oversight, ensuring consistent brand messaging and product availability worldwide.

Street Address:

3A Estate Diamond

City:

Frederiksted

State/Province:

VI

Country:

U.S. Virgin Islands