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Cruz Foam's Overview

Total employees37
HeadquartersSanta Cruz
Founded2017

Cruz Foam is a mission-driven company focused on tackling the global plastic pollution crisis by developing and commercializing innovative, earth-digestible materials. They specialize in creating high-performance, compostable foam and other sustainable solutions derived from naturally occurring biopolymers like chitin, which is found in shrimp shells and other crustacean exoskeletons (often from waste streams of the seafood industry). Their patented technology produces protective packaging foam that serves as a direct replacement for petroleum-based plastics such as expanded polystyrene (EPS), commonly known as Styrofoam™. Cruz Foam aims to provide environmentally responsible alternatives for various industries, including consumer packaged goods (CPG), electronics, shipping, and agriculture, thereby contributing to a circular economy and reducing the environmental impact of packaging waste.

Where is Cruz Foam's Headquarters?

HQ Function

The headquarters serves as the primary center for research and development, product innovation, pilot manufacturing, business operations, and strategic partnerships.

Notable Features:

Likely houses advanced R&D laboratories, material testing facilities, and pilot-scale production lines for their bio-benign foam. The space is probably designed to foster collaboration and innovation in material science.

Work Culture:

Cruz Foam's work culture is likely dynamic, mission-oriented, and collaborative, attracting individuals passionate about sustainability, science, and environmental impact. It probably fosters innovation, problem-solving, and a hands-on approach to developing new materials.

HQ Significance:

The Santa Cruz headquarters is pivotal as the birthplace of Cruz Foam's core technology and the nerve center for its global mission to replace harmful plastic foams with sustainable alternatives. Its location in California also places it within a strong ecosystem for green technology and venture capital.

Values Reflected in HQ: The headquarters likely reflects Cruz Foam's core values of sustainability (perhaps through energy-efficient practices or use of recycled materials in its own setup), innovation (through state-of-the-art R&D facilities), and impact (by being the hub for a globally relevant solution).

Location:

Cruz Foam is primarily based in the United States, with its research, development, and initial manufacturing efforts centered in Santa Cruz, California. While they may not have numerous international physical offices yet, their impact and partnerships are global. They collaborate with international suppliers for raw materials (like chitin from global seafood supply chains) and work with multinational corporations (e.g., Atlantic Packaging) to bring their sustainable packaging solutions to markets worldwide. Their mission to combat plastic pollution inherently addresses a global issue, positioning them for future international expansion and distribution.

Street Address:

115 Coral St

City:

Santa Cruz

State/Province:

CA

Country:

USA

Cruz Foam's Global Presence

Buying Intent Signals for Cruz Foam

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cruz Foam

As of April 2025, Cruz Foam' leadership includes:

John Felts - CEO & Co-Founder
Marco Rolandi - Chief Scientific Officer & Co-Founder
Toby Corey - Executive Chairman
Leslie Harsch - Chief Operating Officer
Joshua Stuckey - VP of Operations & Manufacturing

Investors of Cruz Foam

Cruz Foam has been backed by several prominent investors over the years, including:

At One Ventures
Regeneration.VC
Leonardo DiCaprio
Ashton Kutcher (Sound Ventures)
Sustainable Ocean Alliance
Tom Chi
Helena
ClearlySo
One Small Planet

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements for private companies like Cruz Foam are not always broadly publicized. No major C-suite hires or departures have been widely reported in the last 12 months. The existing team appears stable and focused on scaling operations and commercialization.

Technology (Tech Stack) used by Cruz Foam

Discover the tools Cruz Foam uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cruz Foam Email Formats and Examples

Cruz Foam likely utilizes common professional email formats. Based on standard company practices, the most probable formats would involve combinations of first name, last name, or first initial.

[first].[last]@cruzfoam.com or [first_initial][last]@cruzfoam.com

Format

john.felts@cruzfoam.com

Example

80%

Success rate

News and media

Packaging World2023-09-19

Atlantic Packaging and Cruz Foam Launch Sustainable Packaging Products

Atlantic Packaging and Cruz Foam have partnered to launch new sustainable packaging products, including Cruz Foam's certified compostable EPS-replacement foam. This collaboration aims to bring eco-friendly protective packaging to various industries, leveraging Atlantic's vast distribution network....more

TechCrunch2023-03-08

Cruz Foam lands $18M from Helena and Leonardo DiCaprio to replace plastic foam packaging with shrimp shells

Cruz Foam raised $18 million in a Series A funding round led by Helena and with participation from Leonardo DiCaprio, Ashton Kutcher's Sound Ventures, At One Ventures, and Regeneration.VC. The funding is aimed at scaling production of its chitin-based compostable foam....more

Forbes2024-02-20

Packaging Made From Shrimp Shells And Mushrooms Is Making The World Better

Forbes highlighted Cruz Foam among companies developing innovative, sustainable packaging solutions. The article discusses their technology of using chitin from shrimp shells to create biodegradable alternatives to plastic foam, emphasizing its environmental benefits....more

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